Already working hard as a reality star, entrepreneur, influencer and mum of three, Sam Faiers has decided to spend what little remaining free time that she has left ferrying her daughter Rosie across the UK to take part in cheerleading competitions.
Clearly relishing her role, Sam, 33, regularly posts photos of her six year old at various events – the most recent being the Future Cheer Nationals Competition last month, where Rosie and the rest of her squad came in third place.
Captioning the sweet snap of Rosie with her trophy, Sam wrote, “Go Titans! So proud of you all!” A source tells heat, “Sam is loving being a ‘cheer mom’. She loves standing on the sidelines and cheering all the girls on – she says she and the other mums have got their own cheer squad."
And move over, Kris Jenner, because – ever the businesswoman – Sam’s spotted potential in Rosie’s new passion and thinks it could be a lucrative avenue to pursue if she taps into the new UK market for cheerleading . “This could be a big business opportunity,” says our insider. “It’s a sport that’s growing
and Sam is thinking about launching a clothing and merchandise range. She knows it could make her millions and is already starting to speak to people about product designs and stock. She could become the ultimate momager.”
Sam – who also shares sons Paul, eight, and Edward, two, with partner Paul Knightley – has already built multiple successful businesses. Her brand Revive Collagen, beloved by celebs such as Oti Mabuse, Paloma Faith and Amanda Holden, has reportedly earned the former TOWIE star £13.2million within three years of its creation. Our source continues, “She’s already had huge success with her baby and children’s range in Tesco and her collagen brand, and Sam is never one to shy away from a new idea. She didn’t really think cheerleading was big in the UK, but has seen how popular it is and knows it’s only going to get bigger, so Sam wants to use her business skills to cash in on that.”
But, if you were thinking that a children’s make-up range could be on the cards (we’ve all seen Dance Moms), think again, because Sam has made it clear that she won’t be doing that. Speaking recently on her podcast The Sam And Billie Show, she admitted, “I just put a little bit of glitter on her eyelids and she has a little bit of lip gloss and that’s it. I just think, ‘She’s six, she’s so beautiful anyway, like they all are.”
Our source adds, "Sam's main aim is for Rosie to enjoy herself and do well – there are so many opportunities if she carries this on and Sam will be there every step of the way.”
