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Not one to shy anyway from any TV drama, Simon Cowell has once again been switching up the rules on X Factor: Celebrity.
Having revived the show after its 10 year hiatus and introducing the 'Safe Seat', he has since changed one MAJOR rule - but he did it live on air instead.
After No Love Lost and V5 found themselves in the bottom two and fighting against each other to stay in the competition, Simon, who was both acts' mentor, refused to vote for either pair.
However, his fellow judges Nicole Scherzinger and Louis Walsh chose to save V5, over Samira Mighty, Zara McDermott, Wes Nelson and Eyal Booker who make up No Love Lost.
CHECK OUT: The X Factor: Celebrity 2019 contestants
Celebrity X Factor contestants - SLIDER
1 of 14Megan McKenna
Reality star Megan McKenna has ditched her reality roots in recent years to focus on her music career, releasing a country album called 'Story Of Me' in 2018. Will she impress the judges?
2 of 14The Islanders
Love Island stars Samira Mighty, Eyal Booker, Zara McDermott and Wes Nelson have all teamed up to create the ultimate Islander super group.
3 of 14Jenny Ryan
As well as her current appearance on Celebrity MasterChef, The Chase legend Jenny Ryan is also about to showcase her singing talents.
4 of 14Kevin McHale
American actor Kevin McHale is no stranger to the music world! Kevin appeared on hit show Glee as Artie Abrams, before landing a music deal with Universal Music Group.
5 of 14Ricki Lake
She's known best as chat show host out in America, but Ricki Lake has appeared in a number of musicals in the past.
6 of 14Hayley Hasselhoff
David Hasselhoff's 27-year-old daughter Hayley has also signed up for the new show.
7 of 14Brendan Cole and Jeremy Edwards
After being sacked from Strictly Come Dancing, Brendan Cole has jumped ship and signed up alongside former Hollyoaks actor Jeremy Edwards.
8 of 14Martin Bashir
British journalist Martin Bashir has taken part in a number of controversial interviews in the past, including one with Michael Jackson and one with Princess Diana in 1995.
9 of 14Victoria Ekanoye
After quitting Coronation Street in January this year, soap star Victoria Ekanoye has landed a role on Celebrity X Factor.
10 of 14Max and Harvey
British lads Max and Harvey have enjoyed a massive rise in fame thanks to the app musical.ly. Although they've both been performing since they were kids, the duo have now performed to massive crowds across the world.
11 of 14Olivia Olson
You'll probably recognise her from playing the role of Joanna Anderson in Christmas movie Love Actually, but actress Olivia is no stranger to the world of music, releasing a number of soundtrack albums.
12 of 14Try Stars
Rugby stars Thom Evans, Ben Foden and Levi Davis have all teamed up to create a Sports Supergroup called Try Stars.
13 of 14Jonny Labey
Former EastEnders actor Jonny Labey is known for playing the role of Paul Coker, but he's also appeared in a number of stage plays, and he was a contestant on Dance Dance Dance in 2017.
14 of 14V5
Social media stars Sofia, Alondra, Laura, Wendii and Natalie have joined forces to create girl group V5.
Yet, Simon then announced that he was going to change the rules which would allow the most popular eliminated band to compete in the final - which fans saw as biased, seen as though the groups are his category.
He said, "I'll tell you what we're going to do. No one's agreed to this. But when we get to whoever's going to be in the final, I'm going to put a public vote for whoever is the most popular loser in the final.
"So even though you're out, there's still a chance you could be in the final."
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And fans were not happy with the music mogul's idea, accusing him of changing the rules to suit him.
One viewer took to Twitter to say, "Simon Cowell literally goes rogue every week on X factor and makes another decision that the producers knew nothing about", while another said, "It's pointless watching the show because the viewers can't have their say, Simon just changes it anyway!"
A third viewer said, "The X Factor is a mess. @ITV NEED to axe it now. Simon Cowell is the problem and is the reason why there’s only 3 million people watching. #XFactorCelebrity #XFactor."
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