In 2025, your average Love Island star cannot start dating someone new in complete privacy. Those are the rules, sorry.
Well, they can, but that would require them to completely step away from social media and that sweet influencer life, and we can tell you right now, the vast majority of this lot are simply not ready to give it all up for a private love life.
Fair. If we could get paid thousands of pounds to give Hello Fresh a go or encourage people to trade in their unwanted cracked phones for cash we totally would.
Anyway, basically, if you're an ex Islander and you want to date someone new you need to do exactly what Love Island 2024's Nicole Samuel has just done to debut her new man, Dylan Williams. Just follow these three easy steps:
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Give the last relationship some breathing room before you're spotted out and about with anyone else.
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Start soft launching your new relationship anywhere and everywhere you can, as long as it's not on your own socials (i.e. his socials and Getty Images = fine).
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When the time feels right and enough people close to you are aware of the new relationship - oh, and the press has already started lightly speculating - hard launch it on your Instagram grid, and don't hide anything.
Give Nicole a Love Island gold star, to be honest.
The Love Island 2024 OG – who previously dated her co-star Ciaran Davies before they split at the end of 2024 – recently took to her Instagram grid to share various snaps of her and new boyf (with a collab post, obv), captioning the post, 'From the start to forever ❣️.'
The new man in question is 25-year-old Dylan Williams from South Wales and is it us, or does he look like a hybrid of her ex and Love Island 2025 bombshell Ty Isherwood? This girl definitely has a type. Seriously, he plays rugby and everything.
Over the last few weeks, various snaps of the new couple have popped up on Dylan's socials and even Getty Images, so we can hardly say we didn't see this hard launch coming...
Sadly, we don't know how long Nicole and Dylan have been dating, but after some internet sleuthing we can make an educated guess that they made things official around April or May and gave it a few months before making the big announcement on Nicole's grid – 'cause the rules.
Interestingly, Nicole included a screenshot of the couple's very first exchange in the DMs way back in March 2022, long before she went on Love Island, so it seems that these two have known each other for some time.
Dylan DM'd Nicole writing, 'I'll start it off then, shall I?', to which Nicole replied, 'Well to be fair, I never was, it was all down to you.'
Looks like this love's been brewing.