Knock-knock, there's a new it-girl in town. And by town - we mean TikTok.
If you haven't heard of Alix Earle by now, colour us confused. The 20-something Miami college student has taken TikTok by storm in the last month, with fans flocking to Earle's GRWM videos, obsessively trying to capture her glowy make-up routine and overall vibe. We're coining it: the Alix Earle phenomenon.
Unlike many creators whose gorgeous complexions are achieved using extortionately priced products, Alix Earle is somewhat of a drugstore make-up fanatic. Her signature eye look is achieved using the NYX Professional Makeup Long Lasting Liner in white, lining her bottom lash to brighten the under eyes. An old-school hack to say the least, but one we're thankful Alix is bringing back. Apart from lining her under eyes, Earle also applies the liner to the bridge of her nose, for a gorgeous highlight. Genius, if we do say so ourselves.
And, the love for drugstore doesn't end there. Alix is living proof that a snatched contour can be fulfilled with no more than £4.99. Yep, kiss all those pricey contour sticks goodbye; Alix Uses the Maybelline Fit Me Concealer in a darker shade for her contour, with results that would have you fooled. Chiselled cheekbones, incoming.
The list of Alix Earle's beauty favourites goes on (and on), so we've rounded up her ultimate holy grail beauty products to help you recreate the TikToker's flawless routine. Start shopping below.
SHOP: Alix Earle's beauty faves
1 of 11NYX Professional Makeup Epic Wear Long Lasting Liner Stick 1.22g
The £7 buttery, long-lasting eyeliner Alix uses for mesmerising eyes.
2 of 11Maybelline Fit Me! Full Coverage Concealer
As far as drugstore concealers go, the Maybelline Fit Me is a keeper. Shop your shade to brighten those under-eyes, or grab a darker tone for a budget contour, a la Alix Earle.
3 of 11L'Oréal Paris Foundation in a Powder, Longwear Coverage with a Mattifying Finish
Pressed powers can be a hit or miss, but Loreal's infallible provides 24-hour freshness, reducing the appearance of pores and controlling oil and shine.
4 of 11NARS Cosmetics Sheer Glow Foundation
The Nars Sheer Glow foundation - undoubtedly - deserves a spot in the make-up hall of fame. It's glowy, long-lasting and Alix's holy grail.
5 of 11NARS Cosmetics Radiant Creamy Concealer (Various Shades)
Alix's flawless under-eyes are achieved using this all-time classic. The NARS Radiant Creamy concealer is simply a dream, offering medium to full coverage and long-lasting results. Worth the splurge.
6 of 11Huda Beauty Easy Bake Loose Powder
This silky, blurring loose powder by Huda Beauty is the secret behind Earle's airbrushed complexion.
7 of 11benefit 24-Hour Brow Setter Clear Brow Gel
The perfect brows do exist, and they can be achieved with benefit's 24-hour brow setter.
8 of 11benefit Cookie Highlighter Powder 8g
For a gorgeous sugar-dusted finish just like Alix's, look no further than benefit's Cookie highlighter.
9 of 11Tweezerman Classic Lash Curler
If there's one thing fans were dying to know about Alix, it was her lash routine. The first step? Curling her lashes with Tweezerman's £11 lash curler.
10 of 11Too Faced Better Than Sex Waterproof Mascara - Black 8ml
After curling her lashes, Alix goes in with the Too Faced Better Than Sex Mascara. This formula does. not. budge. and Alix claims it's the only product that will maintain her curl.
11 of 11benefit Roller Lash Lifting and Curling Mascara
Lastly, Earle goes in with Benefit's award-winning Roller Lash mascara to help separate and lengthen her lashes. The perfect cherry on top of the cake.