Collection Cosmetics launches ‘no filter’ campaign with Olivia Bowen

Say goodbye to filters and hello to the real you⭐

Collection Cosmetics make-up and picture of Oliva Bowen

by Tayo Andoh |
Updated on

Filters have become the major trademark of social media, but is it time to put an end to the trend dominating our Insta stories and timelines?

Collection Cosmetics has decided to keep it real in their new campaign with Love Island favourite Olivia Bowen, and we’re here for it.

The ‘Real You’ campaign will introduce a ‘no filter clause' in future influencer and MUA collabs, this comes after research showed that a massive 85% of 16-29-year olds were unable to tell that a photo had been filtered.

Olivia has championed embracing the real you on her socials having shown images both with and without the glam. Olivia said, “As an influencer I know how hard it can be to show the Real You and rely on filters, and with the Real You campaign by Collection Cosmetics I can help make a change for the better.”

But it doesn't stop with Oliva... Collection Cosmetics have shared posts from other influencers who are also part of the 'Real You' campaign.

Collection Cosmetics Instagram screenshots
©Photo: Collection Cosmetics Instagram

Want to do more to embrace the real you? Shop our fave bits from the collection below, or see the full Collection Cosmetics line, here.

Check out: the best make-up buys from Collection Cosmetics

Just so you know, whilst we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections.

It's a Collection Cosmetics staple. The pressed powder will set your make-up looks in place, leaving you ready to face the world.

We've been big fans of the lasting perfection concealer for a long time. It gives AMAZING coverage leaving your skin looking flawless.

We love a good dupe and this primer is perfect for minimising shine and the appearance of pores.

If you want to lengthen and volumise your lashes for a fab price, the big drama mascara is a great pick.

Strong brows are a must for any look, the IncrediBROW will help keep your brows full and defined.

Smoky, golden, or nude? This palette has you covered for whatever you're feeling.

We're big fans of a glow-up, and this bronzing block will have your skin looking healthy and on point.

Achieve a high shine popping look with this scented lip gloss.

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Collection Cosmetics believes it’s time for empowerment as well as embracing our true selves without the filters. Get involved and be a part of this amazing movement by sharing your unfiltered selfies tagging #CollectionRealYou.

BRB, we're off to join the movement and share our natural, gorgeous selfies.

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us