Huda Beauty launches new brand ‘GloWish’ and it’s made for healthy-looking skin

Huda Kattan is launching a brand-new beauty brand named 'GloWish' and it's perfect for anyone who's quite simply over cake face.

With glowing and healthy skin at the forefront, the stunning collection consists of just two new products (Huda doesn't like to release anything that's short of perfect!) a balmy, yet long-wearing tinted moisturiser and a gleamy bronzer.

The new launch is all about making you feel effortlessly confident in your own, natural skin and tbh, we are here for it.

From what to expect from the new product launches to where you can shop the range, here's everything you need to know about Huda Kattan's new brand GloWish...

Where does the name GloWish come from?

It's a nod to both of her other beauty brands, Huda Beauty and Wishful.

Huda confirmed the name's meaning on Instagram and wrote, "The Glo we borrowed from our Huda Beauty complexion and the Wish, that made our Wishful skin dreams come true."

Pretty clever, huh?

What are the two new products from GloWish?

Huda is launching both a MultiDew Skin Tintand a Soft Radiance Bronzing Powderas part of the initial GloWish drop. The beauty mogul explains how the skin tint is perfect for that off-duty weekend vibe.

"It gives you that effortless weekend glow.' she wrote in a social media post, 'This moisturising formula is lightly-tinted with the perfect level of pearl to blur & brighten.'

Essentially no cake face around here, hun.

The skin tint is available in 13 super stretchable shades (don't worry, each promise to adapt to your own skin tone) and is made from 92.6% of naturally derived ingredients.

Skincare fans will be please to know that the innovative formula is created with skin-loving ingredients like Ugly Red Pepper extract, Damascus Rose Oil and Squalane.

Meanwhile, the Soft Radiance Bronzing Powder is a creamy and buildable product that will ensure you look like you've actually been on holiday this year, instead of er, Costa Del Garden.

There are five shades to cater for every skin tone and the formula is packed full of Shea Butter, Vitamin E, Squalene, Ugly Red Bell Pepper extract and Damascus Rose Oil.

Make-up that doubles up as skincare? Er, where do we sign up?

When does GloWish launch?

The collection launched on the 1st of June and is available to shop from Boots, Cult Beauty, Feel Unique, Harrods, Selfridgesand Huda Beauty.

Is GloWish eco-friendly?

Yes! GloWISH is designed with a clean ethos and a focus on being socially aware and ethically conscious. All formulas are Vegan Society certified, made with a minimum of 80% naturally derived ingredients, and are fragrance-free and made without any drying alcohols. GloWISH's ingredients list adheres to strict guidelines and has a clear and extensive ‘formulated without’ list, so those who wish to know can slather away with confidence.

What’s more, all packaging is made with PCR (post-consumer recycled) material, and cartons are FSC Certified paper and 100% recyclable. GloWISH ensures you feel good from the inside, out.

All in all, you've got to credit Huda Kattan for giving the beauty industry what it wants and more.

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Huda Kattan said of the launch in an Instagram post: "I was sooo inspired after we launched Wishful and after FINALLY being comfortable showing my skin for what it is - no photoshop or makeup, I thought, why does it have to be one or the other? If I don’t want to full glam, why is the only option no glam?! Well, something that is the perfect in between and actually works for your skin!"

Because 2021 is the year of sheeny, gleamy skin 👏🏻