Huda Beauty is FINALLY coming to Boots stores and we’re ready for payday

It’s very rare that a beauty product sells out within hours, however when it does, we’re the first to climb on the bandwagon. What is the product, where can we get it and why is it such a wonder buy?

In this case, the founder of this sell-out range is Huda Kattan, creator of Huda Beauty. Heard the name? We expect so.

Based in Dubai, Huda is a Hollywood-trained make-up artist, social media star, mother, and all-round glam girl, who has been making a name for herself in the beauty industry since starting one of the first ever beauty blogs, back in 2010.

Fast-forward to 2020, and her products are now launching in UK Boots stores. The entire Huda Beauty collection will be available online at Boots from 28 January, and in selected Boots stores from April.

So where did it all start? After years of her make-up tutorials, which practically broke the internet (she’s had over 83 million views on her YouTube channel), she decided to launch her very own make-up range in 2013.

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Our opinion? Impressed would be an understatement. But don’t just take it from us - the Kardashians, J Lo, Chrissy Teigen and Eva Longoria are all reportedly fans of her False Eyelashes, from £12.50, and website Cult Beauty, couldn’t restock her sell-out Lip Contour, £16, quick enough due to such high demand.

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Their co-founder Alexia Inge told Grazia, "Huda’s unbelievable lip liners sold out in just two hours, crashing the whole site."

But fear not, we’ve been on the case and they’ve happily restocked enough to not sell-out anytime soon. Phew.

What’s so great about these liners then? They come in nine shades (our personal favourite is Trendsetter – a universally flattering 90’s nude), make light work of creating a fuller looking lip, and can be used in a whole multitude of ways from liner to lipstick. They glide on smoothly, feel like velvet, finish matte and pack a serious punch of highly-pigmented colour.