Hello and welcome to another version of 'here are the top things to buy in the name of beauty' but this time, it's from the wizards at Klarna.
Yep, they've looked into wish lists compiled by avid shoppers across the UK and have kindly revealed the crème de la crème of beauty products.
CORR, please do tell us the best beauty products to spend our precious coin on, so we can go forth and enjoy other things on our to-do list, like eating a delicious bagel. Or thenew melt-in-mouth Weetabix cereal.
Turns out Sol de Janeiro Brazilian Bum Bum Creamis the number one sought-after beauty buy (which, FYI. is actually pronounced 'Boom Boom' in Brazil). From smelling like an 'actual holiday' and promising to tone up your pins, we can definitely see why it bagged the top spot.
The results are based on the number of opens and saves to wish lists amongst 4 million* Klarna app users, collected from August 2020 – February 2021.
So, drum roll please. Here are the top 10 beauty items on everyone’s wish lists. Enjoy.
SHOP: the top ten wish listed beauty products 2021
Just so you know, whilst we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections.
The most popular beauty products 2021
1 of 10Sol de Janeiro Brazilian Bum Bum Cream
A firming moisturiser that sinks easily into the skin and smells like actual holiday? We're not surprised this gem has nabbed the top spot.
2 of 10DIOR Sauvage Eau de Toilette
An aftershave in the top 10? But reader, the DIOR Sauvage scent is GLORIOUS and its affordable price point makes it an easy choice for birthdays. Perfect for gifting your boyfriend, brother, dad or bestie.
3 of 10Glow Recipe Watermelon Glow Sleeping Mask
This pot of magic promises to transform weary skin leaving it hydrated and plump. Its all-pink aesthetic means it's a favourite for your bathroom #shelfie.
4 of 10Olaplex No 3 Hair Perfector
No surprise whatsoever to see Olaplex no.3 on the most wish listed beauty items of 2021. Thanks to its hair healing wizardry (no really!) it's firm favourite with beauty fans.
5 of 10DIOR Addict Lip Glow Oil - Nourishing glossy lip oil
A luxe and hydrating formula that will leave your lips lookin' hella noughties. Matte who, tbh?
6 of 10Coco & Eve Super Nourishing Coconut & Fig Hair Masque
If you are looking for a hair masque that truly delivers, then this Coco & Eve cult favourite is one to try. It's so good it leaves your hair feeling like you've been to a posh salon.
7 of 10Chanel Bleu De Chanel Eau De Toilette Spray 50ml
An expensive and woody masculine scent which is perfect for treating the man in your life... or for spritzing on yourself as we all know men's aftershave is the bomb.
8 of 10Milk Makeup Hydro grip Primer
To ensure your make-up really lasts throughout the day, we all know you need a good primer. Enter Milk Makeup's Hydro Grip Primer which does exactly what it says on the tin - grips onto your foundation whilst giving you a dewy finish. Chef's kiss.
9 of 10Huda Beauty #FauxFilter Foundation
If you're looking for an insane amount of coverage without the cakiness - this gem from Huda Beauty is the one. It lasts aaalll day, even when wearing a face covering.
10 of 10West Barn Co. Soap Brows
Soap Brows is not just a product but The Brow Trend of 2021. This affordable kit ensures brows are both lifted and combed, whilst make sure they last all day. A make-up bag must-have, let's be honest.
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How to give your beauty stash a spring clean:
If you feel like your bathroom #shelfie is getting out of hand and you have more face creams than 2021 plans (same) then here is how to work out what to keep, donate and bin...
Keep: anything that you love and use regularly. Also make sure your products are still in date and haven't gone a weird colour/smell off. Some products do naturally alter over time which are still completely fine to use - do your research.
Donate: treat your pals or a beauty bank to anything that doesn't suit you/isn't your taste, but is still in great condition. The red lippie you will never wear, may be your sister's dream hue.
Bin(/recycle if you can!): Anything out of date. Check this helpful article for guidance, as each product has a different lifespan. E.g. mascaras only last four to six months, whereas foundations last up to a year after they've been opened.