TOWIE star Chloe Meadows launches new jewellery brand 😍

Our jewellery collection needs updating, tbh

chloe meadows jewellery collection

by Eden-Olivia Lord |

TOWIE star Chloe Meadows has announced she's launched her own jewellery brand J Florence and it looks boujee AF.

The reality star - who always looks glam - admitted that she's finally releasing her collection "after what seems like a lifetime in the making".

Chloe has actually been working on her "passion project" over the past year and decided on the name J Florence in tribute to both of her nans.

"I’m ridiculously excited but so nervous at the same time! I’m over the moon to tell you all that my jewellery will also be stocked on @littlemistressuk from Tuesday," Chloe wrote on Instagram.

"I feel like I’m dreaming! Thank you so much for all the love, I cannot wait to begin this journey and I really hope you love my jewellery us much as I do ❤️".

Chloe's jewellery collection has 41-pieces including single-chain pendant designs, layered chains, minimalist earrings, ear cuffs and personalised rings.

The Essex star spoke out about her brand and admitted, "I have always dreamed of creating my own fashion jewellery line, and so this launch is incredibly exciting for me.

"I have put lots of time and care into creating a beautiful collection that I personally love and would wear every day."

Check out: Chloe Meadows' jewellery collection


Chloe Meadows' jewellery collection

Chloe Meadows' jewellery collection
1 of 7
CREDIT: Little Mistress

If you want some subtle but cute earrings then this is your answer.

Chloe Meadows' jewellery collection
2 of 7
CREDIT: Little Mistress

Chloe revealed this is one of her favourite pieces from the collection so we're definitely buying it.

Chloe Meadows' jewellery collection
3 of 7
CREDIT: Little Mistress

If you want to add a little colour to your jewellery collection then this subtle ring is perfect.

Chloe Meadows' jewellery collection
4 of 7
CREDIT: Little Mistress

You don't actually need your ear pierced to wear this one - perfect - so it's perfect if you want to add some accessories to your ears without any pain.

Chloe Meadows' jewellery collection
5 of 7
CREDIT: Little Mistress

Another piece of colourful jewellery to add to your collection; we reckon your friends will be asking where you got it from.

Chloe Meadows' jewellery collection
6 of 7
CREDIT: Little Mistress

We need to buy this necklace ASAP. It's the perfect way to add something to your outfit without going OTT.

Chloe Meadows' jewellery collection
7 of 7
CREDIT: Little Mistress

Another ear cuff but this one has a gold starfish hanging from it - cute.

WATCH: Are Shaughna & Theo coupling up? Things get steamy in S6 & S3 showdown


The very best puff-sleeve dresses, as chosen by the heat style team

All the holiday outfit ideas you need for your last-minute summer break

The £16 Amazon leggings which could easily pass for Lululemon Aligns

Chloe even revealed her favourite pieces from her collection and they're gorgeous.

"The full J Florence collection includes earrings, ear cuffs, necklaces, and rings in lots of different styles and finishes so that there’s something for everyone.

"I really enjoy mixing and matching the different pieces to suit my mood and outfit each day. My favourite combination right now is the ‘Love is Love’, ‘Proud’ and ‘Hoxton’ rings - I love to stack them," she admitted.

Prices for the pieces range from £5 - £20 (meaning they're budget friendly) and Chloe admitted that's something she did on purpose.

"It was really important to me that pieces looked chic and current but were still affordable, so that people can switch up their looks and move with the trends."

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us
Now playing
Listen Live
Non-Stop heat