9 of the best affordable jewellery brands with pieces all under £40

Babein' accessories that don't cost the earth...

picture of two pairs of earrings

by Ruby Barry |
Updated on

If you feel like you're in a bit of a style rut, one of the best ways to update your wardrobe is with a new piece of jewellery. The question is - can you find affordable jewellery brands on the high street nowadays? The answer is, hell yes.

The price tags from some well-known luxury brands make us gawp. THANK GOODNESS that other amazing well-priced brands exist, and make it possible to shop for new accessories instead of hitting the charity shops (although we love a good charity shop haul, can't lie.) Inexpensive jewellery means saving our accessorising needs every damn time.

All you need is a funky necklace or some unique rings to totally transform an outfit. 2023 is for giving yourself a brand-new vibe. Basically, we're obsessed and need to be stopped from obsessively online shopping from these UK brands, like, immediately.

SHOP: Our favourite affordable jewellery brands

Lovisa describes itself as a brand that was "created out of a need for on-trend fashion jewellery at ready-to-wear prices." Preach it, sis. With 150 brand new designs created for the store every week (yes, you heard that right), you can rely on Lovisa for classics such as hoops and studs, as well as more outlandish creations.

**Our top picks from Lovisa:
Rhodium Ying Yang Signet Ring
Gold Plated Surgical Steel Freshwater Pearl Station Coin Necklace
Gold Evil Eye Layered Chain Anklet
Silver Amethyst Long Y-Necklace

Created as a sustainable powerhouse in 1991, People Tree uses a Fair Trade model of business based on partnerships with smaller jewellery makers. Its jewellery is delivered in rustic handmade fabric bags and simply exudes quality. The style and build feel ancient and profound, like Incan jewellery. Major Emperor Kuzco energy.

Our top picks from People Tree:
Circle Sun Drop Earrings in Brass
Twist Earrings In Brass
Heart Ring In Silver
Silver Plated Beaten Crescent Earrings

Oliver Bonas doesn't just sell pretty homeware, it's got a great affordable jewellery line, too. With cool modern pieces in both silver and gold, along with plenty of colour pieces for bolder looks.

**Our top picks from Oliver Bonas:
Emery Mushroom Pendant Huggie Earrings
Cynthia Beads & Paua Shell Heart Layered Short Necklace
Estelle Flower Drop Earrings
Nova Bead Double Row Layered Chain Necklace

Etsy is THE place to go for unique brands and homemade affordable jewellery. However, jewellery-wise, Etsy is a big pool to wade through, so we've swum the depths for you and picked out some absolute treasures.

Our top picks from Etsy:

Set of Earrings with Zircons Stones
Silver Multi Layer Ring
18K Gold Jade Necklace
Sterling Silver 925 Personalise Name Necklace

Daisy London has a great range of affordably priced goodies, as well as some more spenny pieces for a special treat. We love these picks because they're simple and yet so darn classy.

Our top picks from Daisy London:

Estée Lalonde Fine Box Chain Ring
Estée Lalonde Forever Chain Bracelet
Super Star Stud Earrings
Coral Stacking Ring

If you're not haunted by memories of walking into Accessorize to find a gold owl necklace back in the 2010s, then you'll be trauma-free when browsing its website. Don't worry - the brand is up to date with super cute stuff at mind-boggling prices.

**Our top picks from Accessorize:
Gold-Plated Shell Pendant Necklace
Sparkly Lemon Hoop Earrings
Shell Friendship Anklet
14CT Gold-Plated Rose Quartz Healing Stone Beaded Necklace

If you're looking for sparkles, look no further. Ideal for gifting or for special occasions, Diamonique is a glamour queen's haven.

Our top picks from Diamonique:

Gemstone Eternity Ring Sterling Silver
Platinum Plated Floating Stone Hoop Earring
Capri Collection Anklet Sterling Silver
Diamonique 5.5ct tw Briolette Cut Pendant & Chain Sterling Silver

If you haven't already checked out Abbott Lyon for affordable timeless pieces, you might want to do so. Loved by celebs such as Stacey Solomon and Gemma Owen, it's a firm favourite of ours.

**Our top picks from Abbott Lyon:
Birthstone Pendant
Sphere Chain Anklet
Oval Link Chain Bracelet
Astrea Chain Bracelet

Luxe, the British jewellery brand, is bringing you affordable piece after affordable piece, and we love to see it. Co-founder Monica says "We offer trending pieces and timeless styles, from statement earrings to chunky chains perfect for layering." Tea. They shine when it comes to colourful pieces that are so bold and bright.

Our top picks from Luxe Tones:

Shiloh Jewelled Anklet
Luna Wide Band Irregular Crystal Ring
Kora Turquoise Jewel Necklace
Phoenix Gold Spiral Earrings

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