9 of the best affordable jewellery brands with pieces all under £40

Babein' accessories that don't cost the earth...

picture of two pairs of earrings

by Ruby Barry |
Updated on

If you feel like you're in a bit of a style rut, one of the best ways to update your wardrobe is with a new piece of jewellery. The question is - can you find affordable jewellery brands on the high street nowadays? The answer is, hell yes.

The price tags from some well-known luxury brands make us gawp. THANK GOODNESS that other amazing well-priced brands exist, and make it possible to shop for new accessories instead of hitting the charity shops (although we love a good charity shop haul, can't lie.) Inexpensive jewellery means saving our accessorising needs every damn time.

All you need is a funky necklace, some teardrop earrings or some unique rings to totally transform an outfit. 2024 is for giving yourself a brand-new vibe. Basically, we're obsessed and need to be stopped from obsessively online shopping from these UK brands, like, immediately.

SHOP: Our favourite affordable jewellery brands

If you haven't already checked out Abbott Lyon for affordable timeless pieces, you might want to do so. Loved by celebs such as Stacey Solomon and Gemma Owen, it's a firm favourite of ours.

Our top picks from Abbott Lyon:
Birthstone Pendant Rose Gold, £29
Sphere Chain Anklet Silver, £29
Oval Link Chain Bracelet Gold, £36.75
Astrea Chain Bracelet Gold, £39

Oliver Bonas doesn't just sell pretty homeware, it's got a great affordable jewellery line, too. With cool modern pieces in both silver and gold, along with plenty of colour pieces for bolder looks.

Our top picks from Oliver Bonas:

Emery Mushroom Pendant Huggie Earrings, £8
Cynthia Beads & Paua Shell Heart Layered Short Necklace. £26
Estelle Flower Drop Earrings, £7
Nova Bead Double Row Layered Chain Necklace, £26

Etsy is THE place to go for unique brands and homemade affordable jewellery. However, jewellery-wise, Etsy is a big pool to wade through, so we've swum the depths for you and picked out some absolute treasures.

Our top picks from Etsy:

Minimalist Freshwater Pearl Necklace, £18.32
Silver Multi Layer Ring, £15.54
White Fire Opal Planet Stud Earrings, £13.95
Sterling Silver 925 Personalised Name Necklace, £10.91+

Orelia has some unique pieces that are bound to have people asking, "babe, where did you get that?". Founded in 2008, the Brighton-based brand's mission is to create inexpensive pieces that could easily pass for high-end.

Our top picks from Orelia:

18K Gold Plated Multi Coin Figaro Drop Anklet, £28
18K Gold Plated August Birthstone Huggie Hoop Earrings Made With Swarovski® Crystals, £28
Freshwater Pearls Statement Shell & Pearl Stud Multi Pack, £32
Waterproof Interlocking Open Adjustable Ring, £25

Daisy London has a great range of affordably priced goodies, as well as some more spenny pieces for a special treat. We love these picks because they're simple and yet so darn classy.

Our top picks from Daisy London:

Estée Lalonde Fine Box Chain Ring, £39
Estée Lalonde Forever Chain Bracelet, £35
Super Star Stud Earrings, £39
Coral Stacking Ring, £39

We're sure you've seen Bohomoon all over TikTok and Instagram, and we're here to confirm that the hype is well-deserved. Affordable, tarnish-proof, and waterproof, Bohomoon is one of our go-tos for all of our jewellery needs, especially during its epic £10 sales.

Our top picks from Bohomoon:

Nazar Evil Eye Bracelet, £15
Old English Zodiac Necklace, £25
Alice Pearl Hoop Earrings, £26
Te Amo Signet Ring. £28

If you're not haunted by memories of walking into Accessorize to find a gold owl necklace back in the 2010s, then you'll be trauma-free when browsing its website. Don't worry - the brand is up to date with super cute stuff at mind-boggling prices.

Our top picks from Accessorize:

14CT Gold-Plated Plain Huggie Hoop Earrings, £12.50
Stainless Steel Initial Necklace Gold, £16
3-Pack Stainless Steel Pearl Earrings, £18
Sterling Silver Amazonite Ring, £16

If you're looking for sparkles, look no further. Ideal for gifting or for special occasions, Diamonique is a glamour queen's haven.

Our top picks from Diamonique:

Gemstone Eternity Ring Sterling Silver, £39
1.4ct tw Clover Bracelet Sterling Silver, £39.96
0.16ct tw Fresh Water Pearl Bracelet Sterling Silver, £26.94
0.4ct tw Simulated Gemstone Trilogy Ring Sterling Silver. £19.92

Luxe, the British jewellery brand, is bringing you affordable piece after affordable piece, and we love to see it. Co-founder Monica says "We offer trending pieces and timeless styles, from statement earrings to chunky chains perfect for layering." Tea. They shine when it comes to colourful pieces that are so bold and bright.

Our top picks from Luxe Tones:

Alice Luxe 18K Gold Plated Turquoise Huggie Hoops, £18
Astra Luxe 18K Gold Plated Celestial Necklace, £26
Essie Luxe 18K Gold Plated Heart Bracelet, £22
Halo Luxe Gem Encrusted Mismatch Earrings, £26

Ruby Barry is a Product Writer for heat, specialising in fashion and beauty. The team has nicknamed her “dupe queen”, as there’s not a product in the world she can’t find a cheaper alternative for.

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