The coolest bikini brands to know about in 2024

The promise of sun, sea and strawberry daiquiris is on the horizon and it's time to get prepared with a cooler-than-cool bikini. We're talking pops of ice-cream brights, chic one-shoulder sets, patterns by the bucketload and swimwear so good, that it would give the Love Island villa a run for its money.

So, if you're ever wondering where your favourite celebs and influencers love to shop their bikinis for your next beachy break, we've rounded up the coolest yet affordable brands to know about for 2024.

Spoiler alert: prepare to see a lot of brands you know and love on the list who actually stock stellar swimwear aplenty. Trust us, you're sleeping on a fair few.

SHOP: Cool Bikini Brands 2024

Bluebella

The brand is known for its elevated lingerie sets that could pass as designer, despite being pretty affordable. The brand has now stepped into swimwear and it's full of bright-yet-chic bikinis and cool swimsuits. Shop Bluebella Swim, here.

Urban Outfitters

UO is known for its seriously cool summer garms, but did you know the brand's swimwear collection is particularly brilliant for 2024? From cutesy gingham to Y2K stripes, prepare to want it all. Shop UO Swim, here.

Moda Minx

The bikini brand loved and worn by all of your favourite Islanders (All Stars' Molly Smith couldn't get enough) is officially stocked on ASOS, hurrah. Expect plenty of jewel embellishment designs that are made for impressing at O Beach. Shop Moda Minx at ASOS here.

Boux Avenue

It's the go-to place for the influencer lot to buy gorgeous lingerie, but trust us, their swim collection is next level. Their newest collection is inspired by the 'romantic allure of a Latin love story' and promises to elevate your next beach day. Shop Boux Avenue Swim here.

Sherbert Lemons

Designed and handmade in the UK, Sherbert Lemons specialises in fun swimwear that will ensure you stand out. There are oodles of candy colours, sequins and corsage detailing for SS24, so run, don't walk. Your holiday plans depend on it. Shop Sherbert Lemons Swim here.

White Fox

The Aussie clothing brand is becoming big news in the UK, especially thanks to their viral lounge sets and signing Islanders Millie Court and Chloe Burrows as brand ambassadors. Like many brands from down under, they also do an ace swimwear collection that is made for your next balmy getaway. Shop White Fox Swim, here.

Lounge

Lounge, like their best-selling underwear sets, are chic and versatile, meaning you'll always want to reach for them. The brand also gives the lingerie treatment to their bikinis, meaning they are sold as separates and the top in cup sizes, so you can really ensure the perfect fit. Shop Lounge Swim, here.

Mars The Label

If you're looking for a slayin' set that will ensure your best dressed at the pool party, you need to check out Mars The Label's stellar swimwear collection. From wear-everywhere bikinis to attention-grabbing prints, prepare to want it all. Shop Mars The Label Swim, here.