It’s is a truth universally acknowledged that Crunchy Nut cereal is the absolute shi-. By extension, Crunchy Nut bars, Crunchy Nut creations and chocolate Crunchy Nut are also superior to other cereals.
But wait! Now there’s another Crunchy Nut product to add to the arsenal – BEHOLD: Crunchy Nut peanut butter.
It sounds so good that frankly we’re offended it’s taken Kellogg’s this long to make it.
No more will you have to choose between toast or cereal in the morning – simply spread the honeyed goodness of Crunchy Nut on a baked good of your choice (crumpets! Bagels!) and treat yourself to a breakfast of champions.
“The new spread is packed full of flavour, combining ultra-smooth peanut butter with the irresistible crunch of honey roasted peanuts, bringing a sweet twist,” says Kellogg’s, and honestly, we’re drooling.
"Since launching in 1980, the popularity of Crunchy Nut has grown and grown and it is regularly hailed as the UK's favourite cereal.
"Knowing its popularity, we wanted to explore a new avenue and it's been great to work with Duerr's to bring the UK Crunchy Nut Peanut Butter. We hope that all of the Crunchy Nut fans out there are as excited as we are."
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"We're hugely excited to be working with Kellogg's to create this truly delicious peanut butter,” added Sally Addenbrook, brand marketing manager at Duerr's, who are collaborating with Kellogg’s on the product. “We've effectively taken the iconic taste and much-loved crunch of Crunchy Nut and packed it into a jar of peanut butter. That's as much as we are willing to say - the rest is top secret.
"We hope Crunchy Nut and peanut butter lovers enjoy tucking into this moreish snack packed with peanuts."
You can get hold of it in store in Sainsbury's for £2.50.