Ok, we think there's a trend about to blow-up because first Olivia Bowen dyed her hair orange and now Gigi Hadid (yaknow, the INTERNATIONAL SUPERMODEL) has gone and taken the fiery plunge, too.
We're calling it, folks, ginger for 2021 🙌 (the much anticipated sequel to Biden/Harris 2021, if you ask us).
Sharing the transformation on her Instagram, the mum of one (to Khai) told followers that she had made the bold decision after taking inspiration from Anya Taylor-Joy in The Queen's Gambit. We can't blame her, tbh.
Fans were loving the 25 year old's new look, and took to social media to let her know.
"Absolutely in love with Gigi Hadid’s red hair!" wrote one user on Twitter.
"Gigi Hadid with this red hair >>>>>>," added another.
Some even claimed they were going to follow suit and dye their hair, too.
The Gigi Hadid/Olivia Bowen/Wanda Maximoff (yes, we're counting Elizabeth Olsen in this) effect, everybody 👏.
Think you fancy yourself a ginger tinge for spring? Lucky for you, we've compiled a list of all the best red and ginger hair dyes - even the one Stacey Dooley uses. Plus, we've got a mix of permanent and semi-permanent dyes in there, too, so you don't have to really commit if you're a bit hesitant.
CHECK OUT: The best red hair dyes to recreate Gigi Hadid's new 'do
Just so you know, whilst we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections.
The best red hair dye - heat stacked
L'Oréal Paris Colorista Permanent Hair Dye - Bright Red
Best red hair dye for dark hairL'Oréal's Colorista red hair dye is our top pick for dark hair and it's permanent, too. It promises "high intensity" colour and, with a mix of pure dyes, "Up to 3x more shine."Pros: Intense colour even on dark hair and the post-colour mask helps to maintain the hair's natural moisture.Cons: Box warns against use on light blonde hair.**Customer review: "**Really bright colour considering I did it over my natural hair which is dark brown! Easy to apply, great instructions, came on time. Definitely worth the money."
Garnier Nutrisse Ultra Colour Permanent Hair Dye - Vibrant Red
Best for a "multi-tonal" dyeIf you're looking for a red hair dye that'll reflect the light and show shine and shadows to give your colour more depth, this is the box for you.Pros: Works on dark hair in a deep-red hue.Cons: Intense colour only guaranteed for up to eight weeks and reviews state it can stain skin, so use a barrier cream around the hairline.Customer review: "I am always complemented by others when I use this hair colour at how nice the colour is. It lasts well, often between 4/6 weeks before I re-colour my hair again. Overall I'm really pleased with the results of this product."
Schwarzkopf LIVE Permanent Hair Dye - Red Passion
Best cool, dark red hair dyeIf you're not after a see-your-hair-from-across-the-street colour, then this is the subtle hue for you. You'll still reap the compliments of a redhead but, with this deep, purply shade, you'll refrain from turning your boss' head when you walk into the office on Monday.Pros: Maintains hair shine and successfully blurs away grey hairs.Cons: Not as long lasting as some of its competitors.Customer review: "Live XXL reds take well and last well PROVIDING you get your pre and aftercare right. Red is the largest molecule: it won't take if your hair shaft is full of plasticised silicones so double clarify first. Nor will it stay red if you deep condition or use hot water or sulphate shampoo daily afterwards. If you are slow at root application, use a second freshly mixed box to coat the lengths."
Nice'n Easy 8Wr - Golden Auburn
Best red hair dye for a ginger hueWe have it on good authority that this is the hair dye Stacey Dooley uses (she is on the box, after all...). Apart from that, this is a gorgeously natural shade and the product is oil-infused to prevent any irritation to the scalp.Pros: Blends three tones for natural-looking high and low-lights, and smooths out grey hairs.Cons: Better for light hair, turns darker hair more auburn than golden.Customer review: "First it's easy to use and non drip. It produces a very natural colour. So natural that people don't believe I've used a hair dye! It comes with clear instructions and a great conditioner. My only complaint is it tends to fade after a few weeks!"
Bleach London Super Cool Colour - I Saw Red
Best bright red hair dyeSemi-permanent dyes are great for those weeks when you fancy being a louder version of yourself, and this dye from Bleach London is the perfect pairing for that mood. It'll fade away between two and ten weeks (depending on your virgin shade) but, after that initial dye, you'll be wowing bystanders with your firey-red tresses. Pros: It's cruelty-free and vegan, and lasts two to three dyes per bottle (on long hair).Cons: Some reviews claim it works better on bleached hair for a really vibrant shade.Customer review: "It's so bright, gives such an amazing coverage and looks stunning. And it washes out slowly but really nicely."
L'Oréal Paris Casting Crème Gloss Semi-Permanent Hair Dye - Cherry Red
Best red hair dye for minimal damageSo, you're a bit of a scaredy cat? Only joking. But, seriously, if you don't want to take the permanent dye plunge and you're hesitant to dry out your virgin hair, this is the colour for you. The ammonia-free formula promises "softer, smoother and improved hair quality," and some reviews even state that it helped to rejuvenate bleached hair.Pros: No harsh chemicals and no nasty smells.Cons: Colour not as long-lasting on already damaged hair.Customer review: "Fantastic box dye!! First time I've ever dyed my own hair and it was very easy to apply. All done in around half an hour. Colour is great and good grey coverage."
Schwarzkopf LIVE Semi-Permanent Hair Dye - Pillar Box Red
Best red hair dye for a short-term switch upThis hair dye from Schwarzkopf is the perfect fix for someone who's not very experienced and just wants to try out a new colour for a couple weeks. You won't need to commit as it fades fairly quickly, making it perfect for a special occasion, and you can even mix the colour with the provided conditioner for more of a pastel hue.Pros: Easy to apply.Cons: Has a more vibrant effect on bleached hair and starts to fade after a couple weeks (though this could be seen as a positive).Customer review: "Bold colour, amazing, lasts about a week on darker hair."
Manic Panic High Voltage Classic Cream Formula - Vampire Red
Best semi-permanent red hair dyeThis offering from Manic Panic is our top pick for a semi-permanent hair dye. It doesn't require a developer and works straight from the jar, even promising to leave your hair in a "better condition than before it was dyed."Pros: Resealable jar, vegan and cruelty-free formula and up to six weeks of colour (if you follow the brand's care instructions).Cons: Works better on light or bleached hair.Customer review: "My favourite red hair colour! For anyone who is looking for a red that is not an orange red, this is perfect. I've had so many compliments on it. I put this over my natural hair colour, which is a medium ash blonde, and it came out so vibrant. No need for lightening my hair prior to the colour application. The hair colour does transfer to your skin very easily, but it also comes off very easily."
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Is red hair dye damaging?
Annoyingly, the answer to this question is...it depends. Essentially, the thing about dying hair that can be damaging is using a peroxide to strip away your natural colour.
When it comes to using a red dye, if you're a natural platinum blonde you probably won't need to lighten your hair before you start. So, in this instance, it's likely that the darker red dye won't significantly harm your hair.
By contrast, if you're a natural brunette, you might want to lighten your hair before you start the dying process to maximise your chances of achieving a vibrant red. In this case, your hair will probably be in a much weaker condition before you even apply your dye, thus increasing the possibility of damage.
BUT, remember to check the ingredients on a dye before you use it, as some/most permanent dyes use peroxide.
The solution? Semi-permanent dye. Again, always check the product's ingredients list but, generally, semi-permanent dyes are peroxide-free. This does mean they might not be as effective, but it's a worthwhile factor to consider when picking your dye.