Coleen Rooney’s £50k new look

Post-WAG makeovers don’t come cheap

Coleen Rooney new look

by Kate Randall |

She’s always been the ultimate girl-next-door WAG, but it seems Coleen Rooney has been undergoing a bit of a transformation recently, which she showed off last week.

In a selfie with the family dog posted on Insta, the WAG was almost unrecognisable, with many people commenting on how different her face appeared, and speculating if she’d had some work done, because of her smoother skin and plumper-than-usual pout.

We’re told that, now Coleen has turned 35, she’s making sure she prioritises her looks, no matter what the cost, by having the best beauty treatments money can buy.

“Coleen found lockdown hard going, like most of us. She felt she looked a mess a lot of the time without being able to visit the salon, so as soon as everything was open again, she was straight in there for a bit of pampering,” an insider reveals.

“She was worried she’d really aged this past year, and she knows a lot of people felt the same, so she was willing to do whatever it took to look her best again, with lots of swanky treatments to help smooth her skin and enhance her lips. She just wanted a bit of a refresh.”

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Victoria Beckham

One half of the indestructible Beckham brand, Victoria was the original Queen WAG in 2006. At the time Victoria had been married to David for seven years and had just given birth to her third boy, Cruz. She had also just launched her denim line, dvb Style and walked the catwalk for Roberto Cavalli. Over a decade later, she is a fully fledged and well respected fashion designer, with a fourth addition to her brood – the adorable Harper.

As well as her fresh new face, Coleen – who has sons Kai, 11, Klay, eight, Kit, five, and three-year-old Cass with husband Wayne – has also been showing off her new chic style on some nights out with Wayne and friends, and we’re told this is all part of her plan for a new public image.

“She has switched up her wardrobe a bit lately, as she’s keen to shake off the tacky WAG label once and for all,” our insider says.

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“Wayne is a manager now, so she doesn’t want to be seen in the same way as the players’ wives. She’s always hated the WAG tag and its associations with big hair, fake tan, big lashes, flashy jewels, brash designer labels and bodycon dresses. For the last few months, especially in lockdown, she’s been slowly but consciously evolving her style into more of a high-fashion look. She’s aiming for a little more sophistication, street style and subtlety – something a bit cooler that’s no longer about the labels, but about quality and chicness.”

The source adds, “With all the treatments, new clothes and a stylist, she’s probably spent about £50,000, but she thinks it’s worth every penny.”

Read more in the latest issue of heat magazine – OUT NOW.

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