As if Love Island 2017 winner Kem Cetinay wasn't busy enough with his telly projects, podcast and his new restaurant ‘Array’ due to open soon, he's only gone and found the time to design another collection for Primark.
We absolutely love to see it.
Yep - the Primark MAN x Kem range is available in stores NOW, so we thought we'd get all the goss on the collection from the man himself. Move over, Victoria Beckham; Kem's coming for your fashwaaan crown.
Chatting about the collection, Kem said: "I always shopped in Primark with my mum and dad and we used to always buy like little bits from there, like my basics and stuff."
"People don't realise my mum is across everything all the time. So when we design a collection a year in advance, she comes to Dublin with me to the head office and she changes bits that she likes and doesn't like. I like it being a little family thing because Primark is such a family business."
Kem also bravely opened up about how he's feeling a lot more positive after a difficult year in lockdown.
"The last year has been really hard for me, I feel it's been hard for a lot of people, especially because we've been locked in. Then I've got a business as well, which has been really hard to get up and running. I've got a life coach now and honestly, having a life coach has been the best thing that's ever happened to me. I don't even know what it was at first! But just learning how to control your thoughts and stuff like that has really helped."
Kem also shares how constantly comparing himself to others on Instagram has left him in a negative headspace. He's since reevaluated his relationship with social media.
"I've stopped posting rubbish, I've stopped posting for the sake of posting and I've started having a bit more of a routine in the morning and not just waking up to scroll through my phone. I wake up in the morning and I've started to meditate. I've started to do affirmations and I've started seeing a bit more of a positive change in my life."
"When you look on your phone, you constantly see people living a better life than you. Someone who looks like they're having the best life, will look at their phone and see someone who's having a better life. I think it's about getting yourself out of that mindset and focusing on just being happy with what you've got."
We couldn't have put it better ourselves.
Kem's Primark MAN x Kem collection is available in stores now.
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Revealing how many clothes the Love Island lot can take into the villa, Kem explained: "You're allowed to bring two suitcases. I got one in with me, then you get one a couple of weeks later.
"My issue was I packed all of my trainers into one because I love trainers. I only had about one pair, I was begging them. I was like 'I've run out of trainers, can you just bring me some in please?' So they brought them in a week early for me."