Celebrity Big Brother is BACK and, frankly, we couldn’t be happier about it. There’s just something the random mix of famous faces in the house that causes maximum entertainment and drama.
And what a cracking bunch of celeb housemates have put together this year. From Love Island icon Ekin-Su and X Factor judges Louis Walsh and Sharon Osbourne to Heartstopper star Bradley Riches and social media superstar Zeze Millz, the Celebrity Big Brother 2024 cast is an absolute corker.
Just over a week into the show, this year’s richest CBB housemates have been revealed and some of them are raking it in.
Research by CSGOLuck has revealed how much each celebrity can earn for a sponsored Instagram post and the top earner can bring in over £30,000 just for one post. Wowzers…
Here are the top ten richest Celebrity Big Brother UK 2024 housemates:
Celebrity Big Brother 2024 richest housemates
1 of 1010) Marisha Wallace
Instagram handle: @marishawallace
Followers: 89,900
Paid per post: £853.15
2 of 109) Fern Britton
Instagram handle: @fernbritton
Followers: 130,000
Paid per post: £1,240.10
3 of 108) Colson Smith
Instagram handle: @colsonjsmith
Followers: 182,000
Paid per post: £1,674.73
4 of 107) Zeze Millz
Instagram handle: @zezemillz
Followers: 180,000
Paid per post: £1,698.28
5 of 106) Lauren Simon
Instagram handle: @lauren_simon_835
Followers: 242,000
Paid per post: £2,226.87
6 of 105) Nikita Kuzmin
Instagram handle: @nikita__kuzmin
Followers: 258,000
Paid per post: £2,408.71
7 of 104) David Potts
Instagram handle: @davidpottsx
Followers: 317,000
Paid per post: £2,898.79
8 of 103) Bradley Riches
Instagram handle: @brad_riches
Followers: 324,000
Paid per post: £3,025.09
9 of 102) Sharon Osbourne
Instagram handle: @sharonosbourne
Followers: 1,400,000
Paid per post: £13,280.06
10 of 101) Ekin-Su Cülcüloğlu
Instagram handle: @ekinsuofficial
Followers: 3,500,000
Paid per post: £32,799.11
It's no surprise that Ekin-Su nabbed the top spot, with over 3 million Instagram followers to her name. This means that she can earn up to £32,000 for a sponsored Instagram post, which is not too shabby at all.
Although she's technically the house's celebrity lodger and not a housemate, Sharon Osbourne comes in a close second with potential Instagram earnings of just over £13,000.
At the other end of the scale, musical theatre star Marisha Wallace can earn £853 per Instagram post which is definitely not to be sniffed at.
In other Celebrity Big Brother news, former housemate Jamie O'Hara has exclusively revealed to heat that he was snuck out of the house during his time on the show and he even managed to check social media while he was away.
"About 10 days into the show, I badly needed a dentist appointment because my tooth was killing me. I actually had to leave the house, because they need to take care of you and make sure you’re not going to die in there," he explained.
"I ended up going into the dentist through the back door so nobody could see me, and the dentist himself recognised me from the show. I asked him if he was watching the show and how I was coming across, and he said I was doing well.
"I then asked him if I could borrow his phone for a bit, and he said yes! I looked through Twitter, so I managed to get loads of information on what people were thinking on the outside."
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Nathan Katnoria is heat and Closer online’s senior digital writer. He’s been obsessed with Big Brother ever since the days of Chantelle Houghton and Preston and was hooked on the ITV2 reboot. He even attended the final and saw the housemates up close and personal.