He's known for the rippling torso, the chiselled looks, the banter and all the fitness knowledge one could possibly need.
But Adam Collard made his fans' eyes pop out of their sockets this morning after they woke up to a very saucy Instagram picture that could have put some people off their Bran Flakes.
It didn't put us off, just sayin'.
Taking to Instagram to promote his fitness business, Adam posted a topless photo of himself in some VERY tight shorts (we're not complaining.)
The 2018 Love Island star captioned the photo, "HOW TO GET LEAN FOR DUMMIES 😂."
We didn't need to be called that, Adam. We know Christmas was a heavy one, OK?
CHECK OUT: Love Island 2018's sexiest men definitive ranking
Love Island 2018's sexiest men - a definitive ranking (SLIDER)
1 of 101. Adam Collard
Look, we hate ourselves a little bit for saying this but Adam Collard is hubba hubba hot - on the outside at least. Kendall-Rae Knight, Rosie Williamson, Zara McDermott and Darylle Sargeant can't all be wrong.
2 of 102. Alex Miller
Alex Miller, or Glasses Alex as he should be known, has a cheeky confidence we find veeeeery attractive. If only he'd gone for our villa favourite Laura Anderson instead of Megan Barton.
3 of 103. Josh Denzel
Sure, Josh Denzel did Georgia Steel wrong - although we're not sure how much of her hurt we're buying, but Josh gives us undeniable...feelings. Sexy feelings.
4 of 104. Jack Fowler
Jack Fowler is the sexiest Jack in the villa. We're not sure of his intentions towards Laura but he certainly did a wise thing when he decided to crack on with her.
5 of 105. Jack Fincham
Jack Fincham is the second sexiest Jack in the villa. Sure, he's wonderful in many ways but he's not exactly a lightning bolt of sexiness. There's a reason his and Dani Dyer's relationship is so PG, that's all we're saying.
6 of 106. Frankie Foster
Good hair, good teeth, mediocre chat, Frankie Foster is a solid mid-fielder in the list of sexiest Love Island men.
7 of 107. Sam Bird
We're starting to scrape the barrel here a bit. Sam Bird narrowly nudges it into seventh place. We hardly see anything of him on screen and we are 100% fine with that.
8 of 108. Charlie Brake
Sorry, Charlie who? Charlie Brake only made it this high in the list because the others are so dreadful. Harsh? Maybe.
9 of 109. Wes Nelson
We do NOT want to join the 'do bits' club with Wes Nelson, thank you very much. The way he treated Laura when Meg turned his head was very bad. Doing bits with Megs in the day bed literally hours later? It's a no from us.
10 of 1010. Dr Alex George
It is our strongly held belief that Dr Alex George is a sex vacuum. He's tried to make chemistry happen with Samira Mighty, Megan, Rosie, Ellie Brown, Charlie Williams and Grace Wardle. Has he got anywhere further than a lunge-and-kiss? He has not.
Many were quick to comment on the post, with one user writing "That’s where my socks went 👀", while another commented, "Your body though it's 👌🔥😍😘."
A third said, "Estupendo👍👏👏😉" and a fourth added, "I swear you can actually fully see his penis if you zoom 🤣🤣."
Not that we tested out this theory. Ahem.
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A fifth joked, "Unreal colour coordination 😂" and a sixth added, "For dummies lol."
Adam's post comes after he made a Photoshop jibe in a slightly odd crotch flex video.
Uploading a photo of his torso in his white, barely-there boxers while thrusting his nether regions, Adam captioned the post, "You can’t photoshop consistency."
Ouch.
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