Meet Excitable Edgar in the 2019 John Lewis Christmas advert

The Christmas season has officially started

John Lewis

by Anna Sky Hulton |
Updated on

After a teaser for the new John Lewis Christmas Advert appeared on Twitter, this year's advert has now dropped and it features a new loveable character, Excitable Edgar.

Since 2007, John Lewis' Christmas adverts have become iconic featuring covers of some very famous songs, including Elton John's 'Your Song', covered by Ellie Goulding, and Lily Allen's cover of 'Somewhere Only We Know'.

Now for the first time ever, John Lewis and Waitrose have released a joint Christmas advert.

WATCH: Excitable Edgar is the star of joint John Lewis and Waitrose Christmas advert

This year's advert follows Excitable Edgar as he is very excited about the festivities in his village, which sees him accidentally melting the ice-rink, reducing a snowman to a puddle and setting fire to a Christmas tree.

Edgar finally shuts himself away in despair, but his friend Ava encourages him to rejoin the village with the gift of a Christmas pudding, which allows him to put his fire to perfect use.

All of these Christmas shenanigans is set to Bastille's Dan Smith's cover of REO Speedwagon's classic song, 'Can't Fight This Feeling'.

Scroll through to see all the board games that cause arguments around the family dinner table at Christmas...


Board games arguments - heat stacked

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CREDIT: Shutterstock


Perhaps the most argument-inducing game known to man, Monopoly is practically famous for causing long-term family rifts and even divorces. Watch out for that relative who tries to cheat their way to the top, by slipping a few extra £100 notes into their pocket when nobody is looking. RUDE.Check out Monopoly on Amazon,here.

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Excuse me, mum, that's not how you spell "frankincense"! During a game of Scrabble, there's always someone in the family who tries to make up fake words or spellings to try and wrangle a few more points. And frankly, it's just not on. If it's not in the dictionary, it's not getting any points, sorry.Check out Scrabble on Amazon, here.

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CREDIT: Shutterstock

Trivial Pursuit

So your cousin has kind of answered their niche Trivial Pursuit question about the which year the Spanish Civil War ended, but their answer isn't as accurate as you would have liked. Do they deserve the piece of pie? You decide that they don't, obviously. Cue shouting and cussing...Check out Trivial Pursuit on Amazon, here.

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CREDIT: Shutterstock

Guess Who

Oh the classic game of Guess Who. This two-player character guessing game certainly creates it's fair share of arguments born out of miscommunication between opponents about the description of characters. "SANRDA, I ASKED IF HE HAD A BEARD SO WHY DID YOU SAY NO? THIS IS CLEARLY A BEARD." "That's not a beard, that's stubble!" Awks.Check out [Guess Who on Amazon,]( here.

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CREDIT: Shutterstock


Who doesn't love a bit of murder mystery at Christmas? The main arguments that stem from this game are to do with the rules. What exactly can and can't you do?! Nobody seems to know...Check outCluedo on Amazon, here.


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The Christmas advert was filmed over two weeks in Budapest, with an extras cast of around 100 people. And a full range of Edgar merchandise is available, including a cuddly toy, a Christmas Pudding, cupcakes called, 'Chocolate Edgars' and a gingerbread biscuit.

John Lewis is known for its iconic Christmas adverts, so we thought we'd take a look at their Christmas adverts since they started back in 2007.

Whether it's the fantastic covers of well-known songs, or the loveable characters such as the bear and the hare, or Moz, they're all memorable in their own way.

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