John Lewis has launched their Christmas ad for 2019 and naturally we're all sobbing in the corner (don't you try to deny it). Excitable Edgar has captured our hearts this year, with his story of friendship with little Ava.
You can buy an Excitable Edgar toy, plus other merch too, at John Lewis - whether you're buying him for your little ones, or secretly just for yourself, we won't tell.
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Don't hang about though, as previous John Lewis advert toys have sold out super quickly.
The main man, Edgar, is available as a plush toy for £15, and you can also fall in love with the story of Edgar and Ava in a book for £9.99 - perfect bedtime reading.
You can also buy pjs, slippers and wellies for your children (sadly not in adult sizes), and you can indulge in cupcakes, gingerbread, and chocolate Edgars too.
The John Lewis Christmas advert has been iconic for years - catch up with past adverts here.