Coloured mascara is currently doing the rounds on TikTok at the moment, and with Maybelline's Burgundy Haze Mascara, £7.89 quickly becoming a viral sensation, what better time to test out the trend on some of the best coloured mascaras that really make your eyes pop?
Love Island's Molly Smith is also a fan of the famed Sky High Lash Sensational Mascara, and we've been inspired to try coloured mascara ever since we saw her wearing the burgundy shade in her latest Instagram video. It's no surprise that burgundy comes in as the trending colour of the season, proving that the mascara is a must-have for autumn.
heat's best coloured mascara at a glance:
Best coloured mascara overall: Maybelline New York Lash Sensational Sky High Mascara, £7.89 on Amazon
Best natural coloured mascara: Glossier Lash Slick In Brown, £20 on Glossier
Best affordable coloured mascara: L'Oreal Paradise Extatic Mascara Gold Top Coat, £3.50 on eBay
It's not just burgundy, either. Brown mascara is also a highly-coveted shade across TikTok, with hundreds claiming that the shade really seemed to enhance the colour of their eyes. Luckily, there's a whole range of coloured mascara, from subtle to bold, that you can experiment with to create your dream look.
Believe it or not, there actually is a science to it. MUAs and beauty gurus have used the clever 'colour theory' trick for ages in order to make certain features shine. So, if you're looking to play up your eyes, read on for our full guide for suggestions on the best mascara for your eye colour.
In the meantime, why not check out some of the best coloured mascaras as recommended by heat beauty writers, below? Go on, you know you want to.
SHOP: 12 best coloured mascaras 2024
Best brown mascaras
Best highly rated brown mascara
The Lash Sensational Sky High Mascara comes in a brown hue, ideal for creating longer and thicker lashes that somehow look effortlessly natural. Reviewers can't get enough of this cult-classic product, stating that the brown shade is much less harsh on them than classic black - and that it's one of the best mascaras that they've ever used.
Hearing all about the mascara, I decided to put it to the test. After switching over from other brands, I was shocked at the length and volume of my lashes. The brush spindles are nice and thin, meaning you catch every single lash, and it goes on clump-free. I've decided I'll be buying the mascara in burgundy to try next. I can't recommend this mascara enough.
Pros
- A more natural alternative to black mascara
- The bendable flex tower mascara brush flexibly reaches every lash for full lash coverage
- Didn't experience any clumps or flaking
Cons
- We found it may irritate sensitive eyes slightly
Best recommended brown mascara
Lancôme's Lash Idôle also comes highly recommended, with thousands of reviews on John Lewis stating it's a beautiful mascara that doesn't smudge. Loads have said they reach for this mascara in their beauty bags time and time again. Despite being a brown shade, the pigment is fairly strong, so you still get plenty of volume and length that lasts all day.
Pros
- Brings out a strong, brown lash look with plenty of pigment
- Many reviewers say the mascara is smudge-free, flake-free and waterproof
- Suitable for sensitive eyes according to one review
Cons
- Some weren't a fan of the brush which said was inconvenient to apply
Best natural brown mascara
uk.glossier.com
Best for a natural look, Glossier's bestselling Lash Slick in brown offers lift and length with its small brush fibres that coat every single hair. Professionally tested, the mascara supposedly lasts for up to 12 hours of wear due to its long-lasting and water-resistant formula. Reviews have commented that the mascara holds a curl, doesn't get clump and is perfect for an everyday look.
Pros
- A lighter, more noticeable brown than other shades
- Provides up to 12 hours of long-lasting wear
- Reviewers say it doesn't clump and holds a curl well
Cons
- One reviewer commented the formula may not be buildable
Best burgundy mascaras
Best highly rated burgundy mascara
Get in on the 'cherry bakewell' eye makeup trend with Maybelline's Sky High Mascara in a burgundy haze. Loved by Molly Smith and thousands of reviewers, customers say it exceeds their expectations. A burgundy mascara convert commented that they never would have thought to try the shade, but loved the difference it made to their lashes in terms of length and volume.
Pros
- Comes in a trending, burgundy shade
- Endorsed by Love Island's Molly Smith
- Reviewers say it feels fresh and weightless on the lashes
Cons
- May take some time to remove
Best recommended burgundy mascara
www.charlottetilbury.com
Another much-loved burgundy mascara is Charlotte Tilbury's Pillow Talk Mascara in the iconic Dream Pop shade. It contains Kerestore™ keratin to condition the lashes, while carnauba wax adds body and weightless volume. It's a nice in-between for brown and burgundy, with fans of the product stating that they saw it all over socials and had to purchase it, loving that the colour made their eyes pop.
Pros
- In between a natural brown and burgundy shade
- The diamond-shaped innovation brush fans out every lash
- Contains nourishing ingredients to condition while adding volume and length
Cons
- May take some experimenting to get the right technique during the application
Best burgundy mascara for length
www.lookfantastic.com
Make an impact with benefit's limited edition BADgal Bang! Mascara. In the highly pigmented wild plum shade, one reviewer said they love how the slimpact brush separates the lashes and that the mascara lasts all day. We also watched video reviews on this and saw the difference it made immediately on the length of the lashes. Plus, it boasts a smudge-proof, water-resistant finish.
Pros
- The unique slimpact! brush helps to coat and separate each individual lash
- The formula contains aero-particles to create the appearance of longer and fuller lashes
- Reviewers say the wand is fantastic and really elongates the lashes
Cons
- Limited edition mascara may mean it's difficult to purchase when it sells out
Best blue mascaras
Best highly rated blue mascara
The blue mist variation of the Sky High Mascara is highly pigmented for a straight-up editorial look. Ideal if you're experimenting with your makeup and you want to make a statement. One reviewer with brown eyes noted just how much it made her eyes stand out, while others commented that it's easy to apply and doesn't flake off through the day.
Pros
- Ideal for a bold, high-impact makeup look
- Highly rated on Amazon and also extremely affordable
- Reviewers said that it doesn't flake and provides long-lasting wear
Cons
- Some found the mascara dried out toward the end
Best recommended blue mascara
www.ilmakiage.com
The Icon Mascara from IL MAKIAGE also comes in a highly pigmented blue shade and is recommended by thousands of reviewers. Icon weightlessly lifts, separates, curls and thickens every lash for some serious drama. Boasting a quick-drying formula with smudge-free results, fans of the product claim it gives your lashes a pop of colour that brightens your eyes.
Pros
- Comes in a quick-drying formula for effortless application
- Uniquely designed, football-shaped silicon brush has exceptional control
- Reviewers love how much it makes their eyes pop, and how many compliments they get while wearing it
Cons
- May need a few coats to achieve full colour potential
Best blue mascara for brightening
Specifically formulated to resist clumping, L'Oreal's unique maximising formula thickens lashes for a dramatic look. Supposedly thickening the lashes up to five times more than their natural thickness, its gentle bristle brush leaves lashes looking fanned out. Reviews claim that the mascara is great value for money, and even better quality than some of the higher-end mascaras on the market.
Pros
- The formula builds lashes up to 5x their natural thickness
- The volume-maximising brush leaves lashes smudge-free, flake-free and clump-free
- Reviewers comment that the colour is really bright
Cons
- The bristle brush was too soft for some
Best metallic mascaras
Best highly rated metallic mascara
Create a gorgeous, glittery lash effect with Space Diamond from the Maybelline Sky High range. We'll all be adding this to our baskets come winter, trust us on this one. It applies as a top coat to your normal mascara, adding a silver shimmer that looks so dreamy. This one is a fairly new launch, but it's already gone viral on TikTok, with thousands adding it to their baskets to try the trending product.
Pros
- A new, trending launch currently going viral on TikTok
- Adds a beautiful, silver shimmer over the top of lashes
- A reviewer said it looked so pretty on top of black mascara
Cons
- A reviewer said it may weigh down the lashes
Best affordable metallic mascara
www.ebay.co.uk
Go for gold with L'Oreal's Extatic Mascara, the best budget option on our list by a long shot. It features a similar effect to the Maybelline one, but with a gold shimmer effect instead. This one is hard to come by, but we've managed to find it at an affordable price tag. Reviews are snapping this up, saying they're delighted with the gold mascara and is perfect for festive season.
Pros
- The formula ensures that your eyelashes remain soft and smooth without lumps
- Adds a beautiful, gold shimmer over the top of lashes
- Reviewers say they're excited to use the mascara for the festive season
Cons
- An out-of-stock limited edition mascara, not available to shop anywhere else online
Best unique metallic mascara
www.lookfantastic.com
Kiko Milano has a range of coloured mascara, but we found this metallic purple to be the most unique. Its formula coats the lashes with a vibrant tint to bring out the natural colour of your eyes. One reviewer commented that it makes their blue eyes pop and that you can definitely see the purple on your lashes. The unique triangular shape of the mascara brush provides both definition and length.
Pros
- Comes in a vibrant, unique purple metallic finish
- The unique triangular shape brush enhances each lash and gives the illusion of length
- Reviewers love how much it makes their eyes pop, and how noticeable the colour is
Cons
- May need a few coats to achieve full colour potential
Best coloured mascara FAQs
What is the best coloured mascara overall?
We'd recommend the Maybelline Lash Sensational Sky High Mascara as the best coloured mascara overall. Not only has it amassed nearly 50,000 reviews on Amazon, but it's also been endorsed by Love Island's Molly-Mae Hague, Molly Smith and hundreds of TikTokers for its ability to create enviable, fluttery lashes. There are five shades, including black, so creating a coloured mascara look has never been so easy.
When to wear brown mascara?
Honestly, you can wear brown mascara any time you want! We have to say though, we particularly love brown mascara around autumn when we see a resurgence in brown-toned makeup, like brown lipstick.
This coloured mascara is a fab alternative to black mascara when you're going for a softer, 'clean girl' or more natural look. Blondes, redheads and brunette gals particularly suit brown mascara when they're trying to lessen the contrast level in their makeup.
What other shades of coloured mascara are there?
Aside from the colours on our list, there are mascaras out there in almost any colour you can think of. A lot of higher-end brands, like Dior, Armani, Shiseido, and Pat McGrath stock coloured mascaras in their ranges. For more affordable choices, stick to retailers like 3INA and the ones featured on our list.
What is the best coloured mascara for my eye colour?
It's all down to science, really. Colour theory suggests that if you want to make your eye colour stand out, you should use the colour that's opposite your eye colour on the colour wheel.
For example, if your eyes are hazel and you want to accentuate brown tones, then you should go for blue mascara. And, if you want to accentuate the green tones in your eyes, you should go for burgundy.
It might sound tricky, but it's actually really simple. There are loads of tutorials on TikTok to follow about colour theory in makeup to make the tones in your skin, hair and eyes really pop. Take a look at our full guide below for commonly used colour combinations.
Best coloured mascara for brown eyes
Luckily for brown-eyed babes, you can wear almost any shade of mascara and look sensational. However, colour theory states that if you really want to accentuate your brown eyes, then you should opt for a blue coloured mascara to play off those brown tones. Purple works equally well if your brown eyes contain shades of gold. If these shades are too bold, opt for a subtle navy mascara instead.
Best coloured mascara for blue eyes
To make those baby blues stand out, colour theory recommends you use warm-toned mascara. We'd say that chocolate shades tend to work here, but anything from gold to burgundy will also really make your eyes shine.
Best coloured mascara for green eyes
Green eyes can benefit from anything from a purple mascara to a burgundy mascara. If your eyes are green with hints of blue, burgundy is said to be best. While green shades bordering on hazel with hints of yellow are said to look best in high-impact violet shades. You could also go for all-out shade of red mascara if you're feeling bold.
Samantha Price is a Senior Commercial Content Writer for heat During her time at Bauer, she has worked on several projects, from championing the Closer newsletters to writing expertly crafted buying guides on beauty, fashion and lifestyle.