Is it just me, or does buying a mascara in your local Boots or Superdrug sometimes feel like the most overwhelming task? I know, same. Mascara is just one of those beauty products that is based on preference and the effect you would like it to have. So, to give you a helping hand, we've created the ultimate guide to the best drugstore mascaras, tried and tested by the heatworld team.
So, whether you're looking for fluttery, long lashes or want that voluminous, false-lash effect, drugstore mascaras can do just as good a job as most luxury mascaras - sometimes even better (I know we said it, ok). So, after our team trialled out a range of formulas and different brands' mascaras, you'll be pleased to hear we have everything from the best drugstore mascara for extra-long lashes to the best drugstore mascara for sensitive eyes.
heat's pick of the best drugstore mascaras, at a glance
Although, if you are anything like me and thought all mascara brushes were made of plastic, you're wrong. Along with the shape of the brush, this can completely change the mascara's effect. For example, plastic brushes are better for short, more curled lashes, as this type of wand tends to grip the lashes easier. A fibrous bristle brush will add fullness and volume to your eyelashes. If you're looking for a drugstore mascara that will significantly curl your lashes, opt for a curved wand, but if you're focusing on length, a thinner, sparse brush will help to lengthen and add volume to your lashes.
So, with all that extra beauty knowledge, we hope we've equipped you with all you need to pick out the best mascara for you using our best drugstore mascara guide.
SHOP: The best drugstore mascaras
Best overall drugstore mascara

www.lookfantastic.com
heat's Deputy Commercial Content Editor, Charlotte Roszko says: "I’ve tried so many mascaras over the years, ranging from drugstore options to more high-end brands, but I always find myself returning to the Maybelline Lash Sensational Sky High Mascara. This mascara is easily the best I’ve tried, it’s perfect for adding length and volume to my lashes. I love how buildable it is, and I find the wand coats your lashes perfectly, adding colour and volume. Unlike some mascaras, this one doesn’t flake at all, yet it isn’t too difficult to remove, which is a definite bonus. I’ve lost count of how many times I’ve repurchased this mascara, it will always be one of my makeup bag essentials."
Best lengthening drugstore mascara

www.boots.com
Closer & heat Deputy Editor, Eden-Olivia Lord says: "If you're looking for a new mascara that will thicken and lengthen your lashes then you need to try Rimmel's wonder'bond bonding serum mascara. Not only is it smudge-proof and clump-free but it applies like a dream. I either wear it for my everyday make-up look, or I add a few layers when I'm going out. 10/10 would recommend."
Best brown drugstore mascara

www.boots.com
Content writer Christina Geggus says: “Time and time again, I return to my holy grail mascara, which is the Max Factor 2000 calorie mascara. Not only is the mascara water-resistant (not as stubborn as waterproof mascaras, though), this mascara never fails to keep my lashes looking long and voluminous. For just £11, I can totally see why beauty experts have rated this OG formula as one of the best affordable mascaras on the market for many years now. What do they say? Don’t fix it if it’s not broke, ey?"
Best budget drugstore mascara

www.elfcosmetics.co.uk
Content Writer Emma Richardson says: "If you're looking for an affordable mascara that'll seriously work wonders, consider snapping up e.l.f's Lash XTNDR Mascara. It's amazing if you're looking for a lengthening mascara that doesn't apply thick, clumped layers of product, and doesn't flake off as the day goes on. Would 100% recommend, especially for £7.”
Best curling drugstore mascara

www.boots.com
heat's Senior SEO content strategist, Gemma Parkes says: "I have quite thick long lashes but I’m always looking for a mascara that will add even more volume, and most importantly, hold the curl. I found that ELF’s Big Mood Volumising mascara did just that! I love the big brush which helps to get to the product onto every lash, elongates them and (after using eyelash curlers) holds the curl pretty much all day."
Best drugstore mascara for sensitive eyes

www.boots.com
heat's Beauty Writer, Georgia Scott says: "When you’re in the market for an affordable mascara, L’Oreal consistently has us covered. I got my hands on the latest launch, Paradise Big Deal and, I have to say, it makes the perfect addition to its ever-growing mascara portfolio. From the clump-free brush to the luscious formula, this mascara ticks all my boxes. I suffer from pretty sensitive eyes, and I haven’t had any issues with this mascara. I love how the wand lengthens and volumises without getting clumpy and is great for layering. The nourishing formula coats my lashes, making it easy to remove. Would highly recommend this new mascara that’s made its way firmly into my everyday make-up routine."
Best burgundy drugstore mascara

www.lookfantastic.com
Since burgundy mascara is all the rage right now, why not give it a whirl with the Maybelline Lash sensational in Burgundy Haze? Rated as the best on the market, this mascara is a great way to try out the new beauty trend. We particularly recommend it if you have green eyes, as it's proven to make your eye colour pop.
Best smudge-free drugstore mascara

www.boots.com
If you struggle with your mascara smudging straight away or by the end of the day, this No7 Stay Perfect mascara will not budge, even on your busiest days. Described as your on-the-go handbag essential, this mascara is simply life-proof.
Best volumising drugstore mascara

www.lookfantastic.com
Made with multi-level bristle brush technology, this panorama mascara from L'Oreal is designed to coat every lash for that stand-out eye-opening effect. Giving your eyelashes a natural yet volumising finish, and say goodbye to short lashes with this affordable mascara.
Best nourishing drugstore mascara

www.boots.com
If you're seeking a mascara that nourishes your eyelashes, look no further than the OG Rimmel London Wonder'full mascara. Formulated with argan oil, many customers reviews commented on how their eyelashes felt stronger after using this mascara.
Christina Geggus is a Commercial Content Writer at Bauer Media, writing shopping, trending and home content for heat. She spends her days scouring the internet for the hottest items to add to your wardrobe this season, and admiring celebrities’ extensive beauty routines, and how she can recreate it at half the price.