9 of the best whitening toothpastes that really do work

Charcoal is stellar for lifting stains from coffee, tea and wine (AKA all the good stuff). It's made from 100% natural ingredients and had hundreds of five-star reviews online. A promising review: "I am genuinely surprised at just how good this toothpaste is. It has definitely whitened my teeth a little but it's how clean and fresh you feel afterwards that's the best bit. My teeth are literally squeaky clean and it lasts all day. "

A hard-working whitening toothpaste created by celebrity dentist Dr Robbie Hughes that promises to whiten your teeth by at least two shades. A promising review: "Has to be the best toothpaste I've ever purchased! The results were immediate and my teeth are gleaming white! Can't wait to purchase other products!"

Eliminates bacteria that causes bad breath and is deep cleaning, leaving your teeth Simon Cowell white. Demi Jones and Mrs Hinch are also fans. A promising review: "I got that sparkling white result after just a couple of uses. I was amazed by the product. I now won't use anything else."

A favourite with the influencer lot, this whitening toothpaste PERFORMS, baby. Expect a sparkly smile in no time. A promising review: "Best toothpaste I've ever used. Removed stains and keeps gums healthy. My teeth have become so much whiter. I was using a paste and mouthwash for sore gums so it does have temporary staining but this stuff had it gone in a day."

Purple pigment is known for brightening hair and skin, but turns out it works wonders for sparkly teeth. A promising review: "Tastes nice, natural minty flavour and last a long time. Very happy with my smile".

Okay, so you think you've tried charcoal toothpaste, but wait until you've tried this from Curaprox. Catch yourself in the mirror and your entire mouth is black - but rest assured - your teeth are left pearly white. A cult favourite. A promising review: "A few weeks back I realised that my teeth were looking dull and stained in photos. I've never got on with any home whitening kits so thought I'd try something different. It's not cheap and you don't get the biggest tune in the world but I have really noticed the results! My teeth have massively brightened up and lots of the staining has gone from my upper front two teeth."

This toothpaste cleverly reacts with the natural light, so you'll get brighter teeth the more you smile. Cheesy, but we can't help but stan. It's also great for those wanting a cheaper alternative. A promising review: "This is the best ever, it works, is brilliant. I will be ordering again, love it, thanks."

This tried and trusted formula is designed to reverse years of yellowing for a shiny, white smile. A promising review: "I have used a couple of tubes over the last few months and I can definitely see a difference in the whiteness of my teeth. The toothpaste tastes pleasant but it's messy as the foam turns bright blue! Effective but not a quick fix. The toothpaste helps prevent new stains forming."

This is formulated with coconut oil, which expertly (and safely) removes yellowing and stains. Perfect for your glow up. A promising review: "Wasn't expecting it to be blue, great taste, great smell and I've heard good things about coconut oil for teeth so wanted to try."