We can always rely on the internet to deliver us our new favourite holy grail products. If something is going viral, it's usually for a very good reason.
Take this Too Faced lipgloss, these blue light glasses and this amazing list of moisturisers, all gifted to us by the kind people of TikTok, Instagram and Reddit.
That's why, when we heard about a hair masque that sold over 5000 pots in one week, our ears perked up. Who else could it be but Instagram-famous brand Coco & Eve? The company is no stranger to its products causing waves among the beauty community, with this particular hair masque getting rave reviews on Instagram in 2018. The hype, however, has not died down. In fact, it's only got wilder. Haven't tried it yet? Now's the perfect time, babes.
In just one week (2 April – 8 April 2020), people flocked to nab one of the sellout hair masques, causing a huge flurry online. I mean, what else is there to do in lockdown except give your hair the TLC it needs?
So what's so good about it, you ask? The five in one formula works its magic by locking moisture into the cuticle to ensure a luminous shine whilst repairing the hair from the inside-out to make it healthy and lustrous.
It contains raw virgin coconut oil to help strengthen the hair, essences of fig and shea butter to moisturise, linseed to improve gloss and texture and Argan oil to treat split ends and tame frizz. Plus, it smells AMAZING. What's not to like?
Want to get your hands on it? You're not alone.
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Coco & Eve Hair Products
1 of 3Coco & Eve Limited Edition Like A Virgin Coconut & Fig Hair Masque
If you just want to try the product out, opt for this smaller tube at a really purse-friendly price.
2 of 3Coco & Eve Like a Virgin Hair Masque
The original and the best, this pot also comes with a brush for added conditioning.
3 of 3Coco & Eve That’s A Wrap Bundle
Want the full combo? This bundle has everything you need, including a hair wrap and brush.
£32.90
- Rrp: £47.00
What's even more exciting, is Coco & Eve has recently released its own body care range, too, which promises to draw out toxins and impurities from your skin. This then tightens, sculpts and blurs imperfections, boosting circulation and generally making you feel a million bucks.
Given the success of the hair masque, we can't wait to give this new range a try.
On the lookout for more haircare saviours? Check out some more of our favourites:
Hair care heroes
1 of 4Moroccanoil Oil Treatment
This quick-absorbing oil softens thick, unmanageable hair, strengthens brittle hair, promotes healing and restores shine.
2 of 4Coconut Heat Protection Spray
This spray is a must-have for anyone with dry and damaged hair. It helps to prevent split ends, frizz and static caused by styling and humidity, while revitalising dull hair, adding body, volume and shine.
3 of 4Michael Van Clarke Magic Oil
Loved by celebs, this serum is rich in light, natural oils to give you glossy, frizz-free, gorgeous hair.
4 of 4Toni & Guy Damage Repair Conditioner
One for the price-conscious among you, this damage repair conditioner penetrates the hair fibre to invigorate and repair, giving you bouncy, glossy locks.
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