.png?ar=16%3A9&fit=crop&crop=top&auto=format&w=1440&q=80)
PrettyLittleThing have come up trumps with their newest swimwear campaign, ‘Swim Unfiltered’, which contains only untouched and unfiltered images that were all shot on an iPhone.
Instead of using teeny-tiny, poreless models without a single visible dimple/line/stretchmark (lol) and us feeling very regretful for looking like er, an actual human, we finally get to see what bikinis look like on relatable women, proving that EVERY body is beach body ready.
PLT, you win the internet today, congrats.
Alongside the campaign, a study by PrettyLittleThing revealed that UK searches for ‘body confidence’ are up by a shocking 1330% in the past week as girls look for tips and tricks on how to feel more confident in the summer months.
The world is heading in the right direction though as TikTok videos using the hashtags #midsizefashion (334M views) and #plussizefashion (868.4M views) have over 1 BILLION views with the aim of empowering girls all over the world to be more body positive and confident.
We absolutely love to see it. Shop PLT swimwear, plus the Swim Unfiltered collection here.
Now! More news!
What to buy from ISAWITFIRST, according to the heat style team
I've found the best denim shorts and they're just £12.75 in the sale
Non-rubbish ways to feel er, less rubbish
- Start a new hobby: whether it's pottery or baking bread, now is the time to make the most of your free weekends and quiet evenings. Anything that gets us off our phone for a bit gets a yes from us.
- Make your bed first thing: a tidy bedroom equals a tidy brain, people. It will take you less than a minute and will help you feel more... y'know, together.
- Invest more in your friendships: the pandemic has meant we've felt more alone than ever before. Remember second and third-tier friends? Send WhatsApp messages, forward memes and even make their day with a thoughtful letterbox gift. Ah, we feel better already.