Cult skincare brand Allies of Skin has launched a new side brand called PSA.
PSA, or Purposeful Skincare by Allies, is AoS's younger sister. It's bright and colourful, it's on sale at ASOS and Look Fantastic and, more importantly, it's hella affordable for what it is.
The brand launched on ASOS this week and retails as low as £28 for a toner which, compared to AoS, is a walk in the park for our bank accounts, frankly.
Granted, PSA isn't offering it's consumers high-street prices BUT there aren't many lactic acid toners for under a tenner (and if there are we definitely want to know about it.) Plus, the packaging on the new PSA range is just gorg.
PSA is targeting a gen-Z-er audience this time around and has said that it's a great range for those just starting out on their skincare journey.
Not to mention, the brand is 100 per cent cruelty free so what a great way to get into skincare 🙌.
To sum up PSA, founder Nicolas Travis told Generation T that, "We want to make skincare easy and fun."
Yaaaas, because who has the time for 12 different creams before bed?
Shop PSA skincare now
1 of 5Psa Skin The Most Hyaluronic Super Nutrient Hydration Serum 30ml
"Designed to calm dull and dehydrated skin," says ASOS. Well, we can't speak for everyone, but our skin is CERTAINLY dull amid all the mask wearing. Sound about right? This is the product for you. Plus, hyaluronic acid is skincare gold.
2 of 5Psa Skin Light Up Vitamin C & E Flash Brightening Mask 50ml
Mmm, we can't get enough Vit C in our skin these days. It's nature's literal answer to sad skin and, with the added Vitamin E here, too, your skin will eat up its collagen boosting (AKA youth boosting) properties. After all, we aren't getting any younger.
3 of 5Psa Skin Heroine Mandelic & Licorice Superfood Glow Toner 100ml
6% lactic acid is just the ticket for younger, acne-prone skins. It helps minimise the appearance of pores and the added liquorice root here will calm and sooth any flare ups. We WISH we'd had this when we were younger.
4 of 5Psa Skin Goals Multi Acids & Probiotics Perfecting Night Serum 30ml
Another one to help combat acne, this potion of glycolic and lactic acids is an exfoliation dream. Wipe away all that dead skin and gunk build up (yuck) and reveal the baby-smooth skin beneath. You'll practically be reborn.
5 of 5Psa Skin Midnight Courage Rosehip & Bakuchiol Retinol Night Oil 15ml
With its aim to help reduce dark spots and fine lines, this is the perfect product for those of us that love the sun a little bit too much in the Summer. So, reverse the effects of sun damage (well, almost) and get this in your basket (maybe, opt for fake tan next year, too...).
Did you know that the PSA range features ingredients that help combat maskne?
Cool, right? We spoke to a dermatologist about the best way to prevent it.
She said that AHAs such as lactic acid, as well are hyaluronic acid are a perfect place to start. So why not start with PSA's Hyaluronic Super Nutrient Hydration Serum or the Mandelic & Licorice Superfood Glow Toner?
CHECK OUT: The very best skincare products to combat maskne
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The very best skincare products to combat maskne
1 of 8Indeed Labs Hydraluron Moisture Serum, 30 ml
Hydraluron is somewhat of a cult product in the beauty industry and it's no surprise. It uses hyaluronic acid at a low-mid range price to prep your skin before you put that £££ moisturiser on top. Essentially, it makes sure that you get EVERY penny's worth of hydration out of your moisturiser. One reviewer even said, "OMG this does something amazing." Sounds good, right?
2 of 8First Aid Beauty Skin Lab Resurfacing Liquid 30ml (10% AHA)
Caroline Hirons recommends this. Need we say more? Ok, but seriously, this product has all the ingredients you need, glycolic acid, lactic acid, hyaluronic acid - literally all of them. Just don't forget to wear SPF, this product will leave your skin baby fresh, so protect it.
3 of 8PAULA'S CHOICE Skin Perfecting 2% BHA Liquid Exfoliant( 118ml )
This product is a cocktail, and not the sort that will leave you feeling lousy the next day. In fact, this BHA is water based with 2% salicylic acid - Dr Rasha approved, don't you think?Plus, one reviewer LITERALLY wrote, "My skin has never looked so good." That could be you so get this one in ya basket.
4 of 8Kiehl's Creamy Eye Treatment with Avocado
Another cult product, there's literally nothing to dislike about this one. It's creamy, it's hydrating, it's good for sensitive skin (unless you're...allergic to avocados) and it's an all-round good egg. So, if Dr. Rasha says you need an eye cream, this is your best bet, if you ask us.
5 of 8CeraVe SA Smoothing Cleanser | 236ml/8oz
This cleanser from CeraVe is honestly such a bargain. It's less than a tenner, it's almost 250ml and it's got both salicylic and hyaluronic acid, too. We can't get enough. Plus, it's fragrance free, for those of you with sensitive skin.
£13.99
- Rrp: £14.50
6 of 8PIXI Glow Tonic 250ml
A classic in the industry, Pixi Glow Tonic is a firm fave of ours. Not to mention, Caroline Hirons is a HUGE advocate. If you use this two-three times a week, your skin will feel so well cared for, and it's not surprising with its mix of exfoliating glycolic acid and soothing aloe vera. Go on, put this straight in your basket.
7 of 8Drops of Youth™ Youth Liquid Peel
If you didn't already love The Body Shop, this product is going to convert you. Use it once a week and it'll be sure to lift away all of the nasties that have been left behind under your mask. Plus, with added moringa seed oil, your skin will smell heavenly for days. Yes please, babes.
8 of 8Murad Nutrient-Charged Water Gel, 50ml
We have it on good authority from the Closer team that this moisturiser will work wonders. It's super cooling and moisturising, but with its oil-free formula, it's a great choice for oily to combination skin types (say goodbye to unwanted shine ud83dudc4b). To quote one John Lewis shopper, it leaves skin feeling "soft and hydrated." Dreamy.
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So, now that you've got your skincare fix for the week, why not get a head start on your Christmas shopping. It's never too early, really.
We've even put together a list of the best alcohol gifts for 2020 and, even if you're not in a Christmas mood, you could always, err, order some of the strong stuff just for you 👀. We won't judge.
We can see it now, kicking back on the sofa with a freshly cleansed face, moisturised to the brim with a myriad of creams and hydrating potions and, to top it all off, a delicious glass of G 'n T on the side.
Mmm, go on, hun.