Are you ready for it? That’s right, the European leg of Taylor Swift’s Eras Tour has finally kicked off – screams – and with a new section dedicated to her 11th studio album: The Tortured Poet’s Department, UK Swifties everywhere are having “a hell of a time” trying to learn all of the lyrics ahead of the concert, which sees Tay-Tay perform on stage for a whopping 3 plus hours, playing a selection of 46 songs from across her 18-year career.
Then, there’s the important bit: what to wear.
If you’re not familiar (or have been hiding under a rock) the show is split up into sections – or eras – if you will. Each one is based on one of Swift’s albums. Genius, right? Some of the most popular era’s concert-goers are fashioning themselves on include Fearless, Lover and Speak Now – but it’s not all girly dresses, cowgirl boots and sparkles. For a grunge-y, goth-glam look, there’s Reputation.
How To Dress Like The Reputation Era
Featuring bold, black outfits, embellished with rhinestones, crosses and snakes, blood-red lipstick and a black manicure to match, Swift’s Reputation era saw the singer’s style change entirely, in a statement to her haters and any press who tried to ruin her well, err, reputation.
The iconic ‘revenge’ album, which features newspaper-adorned artwork, (no doubt, a dig at media critics) includes her hit song “Look What You Made Me Do,” in which she famously sings the lyric: “Old Taylor can’t come to the phone right now. Why? Oh, ‘cause she’s dead.” Just metaphorically of course, but oh, how we love the drama.
From country queen to villain vibes, Taylor’s wardrobe during The Reputation Tour was darker and edgier than ever. Think fishnet tights, sharp-shoulder jackets and knee-high boots, complete with deep, plum-toned lips and cat-eye liner. If you’re someone who always wears black, is more goth than girly – or you’re just ‘dressing for revenge,’ (sorry, wrong album) – this era is for you.
And it’s not expensive to get the look either. Whether you opt for a rep-coded catsuit, little black dress or Era's Tour merch with snake jewellery, here’s how to ‘stan’ the soundtrack to Taylor’s own villain era.
Best ‘Reputation’ era outfits at a glance:
SHOP: Taylor Swift Reputation Eras Tour Outfits
H&M www2.hm.com
Not only does this boxy, washed black tee give mega grunge-y vibes, with the eagle graphic and worn look, but with the words "be who you want to be" printed on it, it's bang-on-brief.
Boohoowww.debenhams.com
Any goth-glam wardrobe isn't complete without a sparkly, black skirt. This one is perfect for the summer shows and you'll likely wear it again and again, especially for the festive season.
SHEINm.shein.co.uk
For a fun twist on the Reputation theme, dress up like the album artwork. This chic corset top features newspaper print all over, with flattering spaghetti straps and wired cups for support.
Ciderwww.shopcider.com
If you're more of a 'jeans and a nice top' gal, try styling this sparkling number with leather trousers or black flares and chunky, biker-style boots. Just don't forget the snake jewellery!
PrettyLittleThing www.prettylittlething.com
What's great about the Rep era is that you don't have to splurge on a spenny outfit– any all-black outfit will do. Instead, amp up your look with accessories, like this edgy, cross-detail bag.
ASOS DESIGNwww.asos.com
If there's one thing Taylor's known for, it's her sparkly knee-high boots. It's practically her uniform. So if you're looking to channel the star for your Era's Tour get-up, bag these beauties!
Egoego.co.uk
Anything leather works for this era, but if your show is during the summer, we'd suggest opting for a mini skirt, instead of trousers. This way, you'll stay cool without sacrificing on style.
Miss Selfridge Faux Leather Diamante Buckle Skirt In Blackwww.asos.com
Want something with more coverage? Fear not. This pleated style by Miss Selfridge at ASOS will keep you feeling comfortable all night long. You'll be dancing for 3-plus hours, after all!
Egoego.co.uk
With embellished, crucifix detailing, we're pretty sure this corset-style top, with its flattering dipped hem and square neckline, was made for the Reputation era. The matching skirt is cute, too!
Misspapwww.misspap.com
For something long-sleeve, why not opt for this sequin swing dress, complete with a tie-belt to adjust the fit to your liking? Whether you team it with trainers, heels or boots, it'll suit anyone.
Claire's www.claires.com
If it's snake-themed jewellery you're after, Claire's has a great selection of rings, earrings and necklaces, like this one. You don't have to opt for silver either. Shop the gold version here.
Conversewww.converse.com
It doesn't get more Reputation than these snake-printed Converse. They're so cool! Not to mention, comfy. Looking for something to keep you standing the whole concert? Sorted.
HoodieHug at Etsywww.etsy.com
Sometimes, less is more. You can't go wrong with good ol' fashion merch when attending a concert. This boxy white tee will go with everything, from jeans and shorts, to a skirt. Love!
Ciderwww.shopcider.com
Pair this silver snake ring with a goth-glam black manicure. It's perfect for layering with lots of stacking rings, but this one is the star of the show. Plus, it's an absolute bargain!
Truffle Collectionwww.asos.com
Can't hack huge heels? No bother. These biker boots will see you through the show. They're also a big trend right now, so you'll get plenty of wear out of them way after The Eras's Tour.
ASOS DESIGN www.asos.com
Get a good (style) reputation with this embellished cowl-neck top from ASOS. It's got double-lining at the bust and adjustable, cross-back straps for extra support. What's not to love?
Casetifywww.casetify.com
These days, your phone case is part of the outfit. So don't forget to pay homage to your fave era with this snake print design. You can get this one with a protective 'bounce' case, too!
MACwww.lookfantastic.com
To complete your look, go for this plum-toned lippy. It's near identical to the shade Taylor wore for the Reputation tour. Unlike most matte formulas, it's super hydrating. No cracked lips here!
Emma Hawkins is a Style Writer at Bauer Media UK and specialises in all things fashion, beauty and Taylor Swift. If she's not playing with make-up, binge-watching crime docs or hiking, you'll find her blasting All Too Well (the 10-minute version) on repeat. Sorry neighbours!