Soap actress turned body positivity advocate Jacqueline Jossa has posed for unposed photos to accompany her brand new bikini line,
The 27-year-old wrote in a heartfelt post, " I hope my pictures and these gorgeous girls give you all that little bit more confidence to wear that bikini and feel bloody good in it! 🙌🏻"
The photos are a far cry from the airbrushing and uncomfortable poses that we often see on the internet.
She is GLOWING. ✨✨
The collection is with fashion retailer In The Style who have been praised for their reposts of 'real' women's bodies.
Speaking of the range, Jac said on Instagram: “It’s taken me a while but I’ve learnt to love both angles. I’m a working mum and a size 12 and I can’t walk around looking perfect all the time and I’ve accepted that’s completely fine.
"I had turned down the chance to do a swimwear range with In The Style earlier this year as perhaps wasn’t comfortable shooting it but I changed my mind & decided I wanted to create something I was comfortable with and only wanted to shoot if we could keep it real and honest.”
With prices starting at ÂŁ12 the In The Style x Jac Jossa swimwear collection is available in sizes 6-24.
CHECK OUT: Jac Jossa's brand new swimwear collection with In The Style
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In The Style x Jac Jossa swimwear collection
1 of 5Jac Jossa rainbow crinkle top
Shop the matching bottoms here.
2 of 5Jac Jossa floral square neck swimsuit
5 of 5Jac Jossa belted polka dot swimsuit
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In The Style CEO Adam Frisby explains the idea behind Jacqueline Jossa's inclusive swimwear collection: “This is everything I always wanted my brand to be about. Jac Jossa is one of the most beautiful women I’ve ever met, inside and out and the reason I wanted to work with her is because she’s so relatable to many.
The truth is Instagram isn’t reality, it’s all about lighting, angles and often a lot of editing. EVERY body is a bikini body and the more my brand can show of this the better!”
Hear, hear.