How to dress like a Scandi girl in 2024

Finally, as the cold weather draws in, and the mist settles, the autumn girlies crawl out of their nests and rejoice that it is at last jumper season. Autumn is the best season in terms of fashion- you can fight us on that one. Sweaters, scarves, coats- all have ample opportunity to layer the fabulous on top of each other. If you're wondering what the it look of autumn 2022 is, look no further, we're here to announce that it is...Scandi fashion.

Indeed, you may have seen Scandi fashion taking over TikTok recently, and for good reason. Inspired by the cultural fashion trends of Scandinavia (Geography lesson- that's Denmark, Norway and Sweden. Ok, pencils away class.) Scandi fashion mixes the clean girl look with a sprinkle of balletcore, and a huge dollop of the coastal grandmother aesthetic that went viral this spring.

Think crisp white cotton, navy stripes, Boston clogs and trench coats. A modern Danish woman wears layers that seamlessly blend together without clashes. Minimal patterns or bright colours- but with maximum impact due to its beautiful simplicity.

Everything you need to build your Scandi wardrobe

Gerald Wilson from The Founded shares his tips on how to build a Scandi wardrobe for the new season, from the old classics to the new style.

The classic Scandi aesthetic pairs function with style, simplicity with luxury, and statement with subtlety. The basic wardrobe consists of just a few essentials that can go with everything; they can be worn again and again, dressed up or down, and often challenge gender stereotypes with oversized cuts and unisex colours.

Tailoring: Wide tapered trousers, a crisp white shirt, and an oversized blazer often feature in a Scandi look. They can all be mixed and matched with other clothes to dress up for work, or down for a casual lunch.

Knitwear: Again, slightly oversized is the key to softening any look. Try a black chunky roll-neck in the winter, or a lighter, loose knit, in a cream or neutral colour for the autumn. Pair with straight-leg jeans for a casual look or throw on a blazer and some ankle boots for the office.

A really good pair of jeans & a plain white T: Jeans are the most-worn garment in the world and a good pair will last a lifetime, so it’s a worthwhile investment piece. A basic white t-shirt is perfect for winter layering, or just as a reliable look when worn with jeans.

Boots & accessories: Leather ankle boots, with or without a heel, can add some sophistication to the simplest jeans and white t-shirt look. Throw on some minimal gold jewellery, and a sleek black leather bag and your classic Scandi ensemble is complete.

A trench coat: A black or camel trench coat is often associated with Scandi style, as it’s a timeless classic that can be worn year after year. Try a belted style if you want to add more shape and add a statement oversized scarf when it’s really cold.