Emma Richardson

Emma Richardson is a beauty and fashion product writer at Bauer Media, writing shopping and trending content for Heat. Her main source of article inspiration is TikTok, where she can spend hours upon hours scrolling through videos to see what fashion and beauty products are worth obsessing over.

After completing a three year bachelor’s degree in Media at York St John University, Emma decided to continue her studies at Nottingham Trent University, where she completed a master’s degree in Magazine Journalism. During this time, Emma was able to build upon her skills as a journalist through reporting, researching, interviewing and writing for numerous portfolio assessments.

Emma has also gained experience working with a number of digital and print publications after completing work experience with Heat, Closer and BBC Good Food. Working as an intern at these brands, Emma worked with other editors and writers, gaining knowledge in lifestyle, beauty and fashion product writing. She has been passionable about writing this content for almost two years now, and has gained an undeniable obsession with scouting out the best dupes. She even found a dupe for the viral Chanel Slingback heels.

A self-proclaimed fashion addict, when she isn’t writing you can find her scouting out the latest shopping trends to hop on. Other hobbies include drinking overpriced coffee, spending an unhealthy amount of time on Pinterest (she posts frequently on the heatworld Pinterest), and buying candles. Her current favourite high end candle dupe is Eau de Maison’s Lime, Basil and Mandarin candle that smells suspiciously like Jo Malone’s.

Follow her on Instagram @emmariichardson