Former Gogglebox star has a new job and it’s SO Love Island

He is making history

goggle box

by Emily Vierke |
Updated on

Oh to be a young and upcoming reality TV superstar who started out on Gogglebox and now has the world of showbiz at their feet.

In a turn of events we did not see coming but are more than hyped about, Gogglebox fan favorite Joe Baggs has only gone and landed himself a HUGE deal with a fashion powerhouse.

We feel like proud parents.

Joe is making history with his new role © (Photo by Lia Toby/Getty Images for Warner Bros. Pictures)

Taking to social media, one half of the Not My Bagg podcast duo, announced that he will be working with Pretty Little Thing, the very brand that catapulted the fashion career ofLove Island legend,Molly Mae.

It looks as though it's not just being an Islander that will land you those big buck collabs, guys, apparently Gogglebox is the place to be, too.

Joe shared a PrettyLittleThing promo pic on Instagram which featured him riding the iconic unicorn that the clothing brand is known for. Joe was decked out in a silver ensemble waving a pink PLT flag and it is everything we could have dreamed of and more.

We are going to go out on a limb here and assume it's a Photoshop jobbie and Joe isn't ACTUALLY sat aboard a unicorn, but you never know.

Joe and his brother george
Joe and his brother George ©Photo by Jo Hale/Redferns)

Joe captioned the post with an exciting message for his followers.


"OVER THE MOON to be announced as @prettylittlething's first ever male brand ambassador!!!

"I cannot wait for you guys to see the pure chaos unfold and show you what we've been cooking up'

"This one's for the girls, the gays and EVERYBODY in between! Fashion isn't restricted to genders, shapes or sizes - It's about feeling iconic. So strap in PLT, because we're about to have a camp old time xxx."

Popular among the world of reality TV stars, the comment section was brimming with love from countless celebs.

Love Island 2022 It Girl, Indiyah Polack, who has also worked with PLT wrote, "YESSS🔥🔥🔥🔥" and Joe's bro George commented, "Very proud that's my fkin boy❤️"

Joe starred on Gogglebox for three years alongside brother George - who he now hosts the Not My Bagg podcast with - as well as mum, Lisa and dad, Terry. After three seasons, the family quit the show in 2019with the Bagg brothers going on to be hella successful.


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