From her temperamental relationship with Luca Bish to her gorj aviator sunglasses, Gemma Owen has served us with plenty of outfit inspo on Love Island and beyond, even now into her partnerships with PrettyLittleThing and Abbott Lyon.
We're talking figure-skimming midi dresses, bold bikinis in balmy shades of lime and coral and who could forget her snazzy little cobalt mini dress coupled with va-va-voomy hair and her signature £20k Tiffany choker? Iconic.
Now, there are certainly some questionable fashion moments in the Love Island villa - you only need to look to their love of Crocs footwear to see that - but it's safe to say that Gemma has a core style of neutral tones and traditional silhouettes. How can you go wrong?
Gemma's signature style is classic, sexy and glam and despite being the eldest daughter of football legend Michael Owen, most of her clobber is a lot more budget-friendly than you would initially believe - a theme that's certainly true for her first PrettyLittleThing collection, too.
With the newest Love Island summer season coming in thick and fast (5th June, to be exact), we're getting all our inspo from the previous Islanders, Gemma included. From her best Love Island bikinis to all her most recent enviable outfits, she's definitely made her own style.
So here's a deep dive into Gemma's best outfits (plus her Love Island sunglasses, too) and where you can shop her style online.
SHOP: Gemma Owen's best outfits from Love Island and beyond
1 of 20Gemma's Chelsea Flower Show Dress
Looking very on-theme at the Chelsea Flower Show 2023, Gemma showed off in this Zimmermann mini dress. Florals to the max.
EXACT: Zimmermann Devi floral-print linen mini dress
DUPE: White Floral Chiffon Double Tier Plunge Skater Dress
2 of 20Gemma's Grey Trench and Trousers
Of course, Gem is always repping PLT as a partner of the brand - and we love this matching grey trench and trouser combo.
EXACT: PrettyLittleThing Grey Button Through Oversized Trench Coat
EXACT: PrettyLittleThing White Structured Contour Rib Contrast Binding Bodysuit
DUPE: Stradivarius Trousers with Turn-Down Waist
3 of 20Gemma's Blue Tie Dress
Another Zimmermann moment, Gemma absolutely loves this brand.
EXACT: Zimmermann Silk-satin mini wrap dress
DUPE: Miss Selfridge going out satin wrap shirt dress in pale blue
4 of 20Gemma's PLT Collab
Gemma's most recent PrettyLittleThing collab sees a gorg 'Desert to Dusk' theme, with all things light and fresh with the holiday season in mind. Get us on a plane ASAP.
EXACT: PrettyLittleThing Light Brown Floral Print Mesh Asymmetric Bodycon Dress
5 of 20Gemma's Green Cape Dress
Looking absolutely jaw-dropping at the Dubai World Cup, fans ran to Gemma's comments to compliment this dress from Club L London.
EXACT: Club L London Kimmy Bottle Green High Neck Maxi Dress With Floor Length Sleeves
6 of 20Gemma's Brown Cut Out Dress
Showing off a satin-y cutout dress, Gemma posed on Instagram in a Michael Costello x Revolve collab.
EXACT: Michael Costello x REVOLVE Rylan Midi Dress
DUPE: PrettyLittleThing Textured Racer Neck Cut Out Midaxi Dress
7 of 20Gemma's Finale Dress
Despite her and Luca coming second on Love Island 2022, Gemma still looked every inch a winner in her chic white maxi dress. Gorj.
EXACT: Irreplaceable Off White Backless Bum Ruched Fishtail Maxi Dress
8 of 20Gemma's White Two-Piece Dress
As we saw all things kick off at the Joel Corry beach party, Gemma was wearing a super cute white two-piece.
EXACT: The NW Meant Tu-Be Yours Set
DUPE: White Slinky Second Skin Ruched Midi Skirt
9 of 20Gemma's Date Night Dress
As Gemma went on her first-ever date with Luca, we saw her wear this sweet blush dress - the exact one from House of CB. We knew it!
EXACT: House of CB Julianna corset mesh midi dress CURRENTLY OUT OF STOCK
DUPE: boohoo Mesh Bandeau Bodycon Midi Dress
10 of 20Gemma's Summer Ball Dress
Gemma went for chic and simple in this Nadine Merabi dress that's sold out. Not to worry as we've found some great dupes for your very own one-shoulder moment.
DUPE: Club L London Let Slip Black Bardot One Sleeve Maxi Dress
DUPE: boohoo Shoulder Pad Ruched One Shoulder Midi Dress
11 of 20Gemma's Orange Midi Dress
Cute in coral, this was the midi dress Gem wore as Luca finally dropped the L-bomb.
12 of 20Gemma's Gold Aviator Sunnies
Gemma Owen stole the show with these ultra-cool designer sunnies which we need immediately. They are pretty spenny, but don't worry because we've found an almost exact choice on Amazon. What a steal.
EXACT: DITA EPILUXURY EPLX.04 Sunglasses
DUPE: Dollger Sunglasses
13 of 20Gemma's Orange Bikini
Gemma Owen admitted to Adam Collard he was her type in a gorj cross-over bikini from Club L London.
14 of 20Gemma's White One-Shoulder Dress
As she walked back from Casa Amor smitten as ever, Gemma looked beaut in this one-shoulder midi number.
EXACT: Club L London White One Shoulder Midi Dress With Ruching
15 of 20Gemma's Taupe Corset Top
Show off those collarbones in Gemma's gorge strapless bustier top from Oh Polly.
EXACT: Strapless Bustier in Taupe
16 of 20Gemma's Hideaway Black Lace Bodysuit
As Gemma and Luca snuck off to the hideaway, we saw Gem don this racy lacy piece from Ann Summers.
17 of 20Gemma's Black Aviator Sunglasses
Gemma's a huge fan of the Quay High Key set of sunnies, seen in the oversized options constantly in the villa.
EXACT: Quay High Key in Black
18 of 20Gemma's White Belted Swimsuit
Gemma looked super chic in her ribbed swimsuit from H&M.
19 of 20Gemma's Nude Sunglasses
The main characters of our villa were seen in the Quay Main Character sunglasses (see what we did there?)
20 of 20Gemma's Corset and White Trousers
Just whilst Gemma accidentally called Luca 'Jacques', we saw her look super sleek in this nude corset and white trouser combo. Get the exact choices below.
EXACT: Bershka Cropped Tailored Kick Flare Trouser in White
EXACT: Oh Polly Strapless Bustier in Taupe
Aimee Jakes is the shopping editor across heat and Closer. As well as mainly writing about skincare launches, high-street fashion and gym bag essentials, she also regularly chats to celebs about their wellness routines for heat's Self-Care Sunday.