We’ve been counting down the seconds, minutes and hours until the latest series of I’m A Celebrity… Get Me Out of Here! hits our screens ever since ITV confirmed the show will be going ahead in the UK this year and it’s finally almost time as the first episode airs this Sunday (15 November).
I’m A Celeb is always one of the most talked about shows of the year and, with a cracking line-up that includes Mo Farah, Beverley Callard, AJ Pritchard and Giovanna Fletcher, the 20th series surely won’t be an exception.
It’s been reported that the celebs are getting paid some jaw-dropping fees to leave behind their luxury lifestyles and slum it in camp for a few weeks but being one of the biggest shows on the telly box could also increase their overall earning potential.
A new study by OnlineGambling.ca has revealed which of this year’s I’m A Celeb stars could make the most money from their Instagram account whilst they’re in the camp and the results may surprise you.
And with their follower counts expected to increase even more as they take part in the show, their earnings could even double during the duration of the show.
CHECK OUT the I'm A Celeb 2020 rich list
I'm A Celeb 2020 highest earners
1 of 1212) Hollie Arnold
Instagram handle: @holliearnold8Follower count: 2.2kPay per post: £9.72Average earnings whilst in I'm A Celeb: £204
2 of 1211) Ruthie Henshall (rumoured contestant)
Instagram handle: @ruthiehenshallofficialFollower count: 3kPay per post: £13.13Average earnings whilst in I'm A Celeb: £275
3 of 1210) Russell Watson (rumoured contestant)
Instagram handle: @officialrussellwatsonFollower count: 3.2kPay per post: £14.04Average earnings whilst in I'm A Celeb: £294
4 of 129) Victoria Derbyshire
Instagram handle: @vicderbyshireFollower count: 10.3kPay per post: £44.31Average earnings whilst in I'm A Celeb: £938
5 of 128) Shane Richie
Instagram handle: @theshanerichieFollower count: 20kPay per post: £86.28Average earnings whilst in I'm A Celeb: £1,811
6 of 127) Beverley Callard
Instagram handle: @beverleycallardFollower count: 25.2kPay per post: £107.88Average earnings whilst in I'm A Celeb: £2,247
7 of 126) Jordan North
Instagram handle: @jordannorth1Follower count: 92kPay per post: £394.85Average earnings whilst in I'm A Celeb: £8,291
8 of 125) Vernon Kay
Instagram handle: @vernonkayFollower count: 127kPay per post: £548.96Average earnings whilst in I'm A Celeb: £11,528
9 of 124) Jessica Plummer
Instagram handle: @jessicakate_plummerFollower count: 167kPay per post: £720.45Average earnings whilst in I'm A Celeb: £15,129
10 of 123) AJ Pritchard
Instagram handle: @aj11aceFollower count: 597kPay per post: £2,600Average earnings whilst in I'm A Celeb: £54,600
11 of 122) Mo Farah
Instagram handle: @gomofarahFollower count: 959kPay per post: £4,100Average earnings whilst in I'm A Celeb: £86,100
12 of 121) Giovanna Fletcher
Instagram handle: @mrsgifletcherFollower count: 1.3mPay per post: £6,000Average earnings whilst in I'm A Celeb: £126,000
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With a whopping 1.3 million Instagram followers, it's no surprise that best-selling author and podcaster Giovanna Fletcher stands to make the most money whilst appearing on I'm A Celeb and could take home £6,000 per post.
At the other end of the scale, Hollie Arnold, Victoria Derbyshire and Shane Richie might not make as much money at the moment, but with the show sure to boost their followers, they'll be raking in big bucks in no time.
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EastEnders legend Shane, who played Alfie Moon in the BBC soap, recently admitted he was taking part in I’m A Celeb to pay off his debts after the coronavirus pandemic left him out of work for months.
Speaking out after his place among the camp members had been confirmed, the 56-year-old said, "We were going to fit it around my other work projects as I was going on tour, doing a TV series and panto but that all got cancelled in March.
"And now I am literally skint. You save money for a rainy day but you don’t expect the rainy day to last six months.
“Thankfully I’ve been able to borrow money from mates, my family and the bank and my wife is now very happy we can finally pay off the credit card!"