Speculation has begun as to whether I'm A Celebrity Get Me Out Of Here! star Beverley Callard is lying about being vegan.
The Coronation Street star joined fellow campmates Vernon Kay and Jordan North in a gruesome eating challenge earlier this week but, while they ate stomach-curdling testicles and cow's udders, Beverley's vegan options of fermented plums and tofu perhaps paled in comparison.
CHECK OUT: celebrities you forgot were on I'm A Celebrity Get Me Out Of Here
Celebrities you forgot were on I'm A Celebrity Get Me Out Of Here - slider
1 of 17I'm A Celebrity... series 1: Uri Geller
Self-proclaimed psychic and television magician and illusionist tried to get the camp to join in him in contacting Michael Jackson from the jungle in series 1 back in 2002. Unfortunately, the rest of the camp mates weren't so keen. Series 1 winner: Tony Blackburn.
2 of 17I'm A Celebrity... series 2: Danniella Westbrook
Danniella appeared on the show in series two, but quit after nine days as she couldn't stand to be away from her kids and her then husband, Kevin Jenkins. Series 2 winner: Phil Tufnell.
3 of 17I'm A Celebrity...series 3: Neil Ruddock
After a stint in Celebrity Big Brother, former footballer Neil 'Razor' Ruddock also jetted off to Australia for a bit of R&R in the jungle. This is was the year Katie Price and Peter Andre found love!Series 3 winner: Kerry Katona
4 of 17I'm A Celebrity... series 4: Vic Reeves and Nancy Sorrell
Vic and Nancy appeared on the show together back in 2004. While Nancy was an original camp mate, Vic (whose real name is Jim Moir, was a late arrival.Series 4 winner: Joe Pasquale
5 of 17I'm A Celebrity... series 5: Anthony Costa
Former Blue member Anthony appeared on I'm A Celebrity series 5 in 2005. Series 5 winner: Carol Thatcher
6 of 17I'm A Celebrity... series 6: Dean Gaffney
EastEnder's actor Dean Gaffney checked into the jungle in 2006. Other celebs in the camp this year include: David Gest, Jason Donovan and Mylene Klass of the famous white bikini shower scene. Series 6 winner: Matt Willis
7 of 17I'm A Celebrity... series 13: Matthew Wright
Daytime TV legend and talkRadio host Matthew Wright entered the jungle in 2013, and rubbed a number of the camp mates up the wrong way.Series 13 winner: Kian EganHe hilariously branded Westlife singer Kian Egan a 'scab' and was particularly nasty about Joey Essex, calling the series "all about Joey".
8 of 17I'm A Celebrity... series 7: Katie Hopkins
Controversial Katie Hopkins is often included in round ups of celebs rumoured to be appearing on various reality TV shows, but she did actually appear on I'm A Celeb back in 2007. She was the first to be voted off, though. Series 7 winner: Christopher Biggins.
9 of 17I'm A Celebrity... series 8: Simon Webbe
Another Blue member we forgot enjoyed a stint in the I'm A Celeb camp. Now that our memory's been jogged, we do briefly remember Simon causing a bit of a stir in the famous waterfall shower....Series 8 winner: Joe Swash.
10 of 17I'm A Celebrity... series 9: Kim Woodburn
We mainly associate Kim with her January 2017 Celebrity Big Brother appearance and vast array of original insults. BUT, before all that Kim battled Bushtucker Trials in the ninth series of I'm A Celebrity. Series 9 winner: Gino D'Acampo.
11 of 17I'm A Celebrity... series 10: Aggro Santos
Back in 2010 pop star (ish) Aggro Santos took part in the 10th series of I'm A Celebrity... Get Me Out Of Here! Series 10 winner: Stacey Solomon.
12 of 17I'm A Celebrity... series 11: Sinitta
When we think of Sinitta, we mainly just think of that time she rocked up to The X Factor Judges' Houses wearing nothing but leaves - so it's easy to forget she enjoyed a brief stint in the Jungle in 2011. Series 11 winner: Dougie Poynter.
13 of 17I'm A Celebrity... series 12: Hugo Taylor
In 2012 Hugo Taylor swapped his Chelsea life of luxury to slum it in the I'm A Celebrity jungle. Series 12 winner: Charlie Brooks.
14 of 17I'm A Celebrity... series 13: Joey Essex
The Only Way Is Essex star flew off to Aus to impart his pearls of wisdom onto the guys in Croc Creek back in 2013. Series 13 winner: Kian Egan.
15 of 17I'm A Celebrity... series 14: Tinchy Stryder
Remember Tinchy Stryder? Joined by Jake Quickenden, Jimmy Bullard and (very briefly) Gemma Collins, the UK rapper enjoyed a stay in the jungle in 2014. Series 14 winner: Carl Fogarty.
16 of 17I'm A Celebrity... series 15: Spencer Matthews
You'll be forgiven for forgetting about Spencer's I'm A Celeb stint as he was in the Jungle for about five minutes (five days). Spenny had to quit the show in 2015 'on medical grounds'.Series 15 winner: Vicky Pattinson.
17 of 17I'm A Celebrity... series 16: Lisa Snowdon
Lisa was the second celeb to be voted out of 2016's I'm A Celebrity... Get Me Out Of Here! (Danny Baker was the first to leave).Series 16 winner: Scarlett Moffatt.
Fans were hitting up social media in the hours after the trial aired to let their concerns be known and, well, they didn't sugarcoat it...
"Sorry now but Beverley Callard getting ‘vegan friendly’ meals in the bushtucker trial is such a cop out!!!! Like she should’ve just been excluded altogether #ImACeleb," wrote one viewer.
"Me at 3am thinking about Beverley has been a vegan since March but she ate rabbit in the first night #ImACeleb," commented another, alongside a photo of Love Island's Chris Hughes lying awake in bed.
Even though viewers haven't seen Bev's 'vegan friendly' options when the eel and rabbit came out at dinnertime, it's been reported that the soap star actually became vegan before signing up for the show.
And Beverley herself has said during a trial that she only recently made the switch to veganism.
So there you have it, folks.
Also the ITV crew have apparently said that the 63 year old's trial meals were just as disgusting as her campmates.
The castle source even went so far as to say that, "Some of the crew have worked on the show for years and test the trials every year.
"When they were running through this specific trial, the two people who had the dishes that Bev had to eat were both sick."
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We don't envy them...
They added to The Sun, "The fermented plums and tofu are worse than any animal willy."
And in regards to the camp's dinnertime meals of eel and rabbit, the insider confirmed that she has indeed been having "alternative" meat-free meals.
But, fans still aren't convinced, as Bev was filmed eating her vomit fruit off the same plate as an egg omelette, which viewers claim would surely be a red flag for a vegan.
"Beverly is a vegan yet they served an omelette next to the vomit fruit eh?" wrote one viewer on Twitter.
Hmm, the plot thickens.