The best beauty dupes of all time and where to shop them

Same stunnin' results whilst saving some pennies 🤑

The best beauty dupes of all time

by Georgia Scott |
Updated on

Who doesn't love the best beauty dupes? Finding an unreal product is always a winner, especially when it's a luxury product like an Estée Lauder Double Wear Foundation dupe. But if there's a chance to get similar results without spending as much money, then a beauty dupe is definitely something to shout about.

TikTok is the ultimate destination for discovering a new dupe. We've seen alternatives, such as the viral Dior Lip Oil dupe take the platform by storm time and time again. However, we've decided to save you time scrolling down your FYP to find a hidden gem and scoured the internet to bring you the very best from the products and brands you already know and love.

The best beauty dupes at a glance:

Best beauty dupe for Charlotte Tilbury concealer: E.L.F Halo Glow Liquid Filter

Best beauty dupe for Dior lip oil: NYX Fat Oil Lip Drip Gloss

Best beauty dupe for Rare Beauty blush: E.L.F Putty Blush

With so many amazing make-up products out there, there's no wonder that brands have recreated an OG with a twist. Looking for a Charlotte Tilbury dupe or the best Glossier dupes? We've got you. You can always achieve a radiant glow or a natural finish without breaking the bank.

From NARS to Tarte to Laneige, we've found all the best dupes you need, guaranteed to save your bank balance but provide the same amazing results.

SHOP: The best beauty dupes of all time

Best beauty dupe for Charlotte Tilbury concealer

We all know about Charlotte Tilbury Flawless Filter, but when a gal has bills to pay, a dupe just has to do. There are a variety of dupes available, but if you're looking for the best Hollywood Flawless Filter dupes, then you'll know that this alternative that went viral on TikTok gives the original a real run for its money.

Both products can be used as a multi-purpose product to really amp up the glow on your skin. Apply as a primer, complexion enhancer or highlighter to enhance your make-up.

Customer review: "Literally such a good dupe for the Flawless Filter and so much cheaper! Lasts all day and keeps my makeup glowy. The applicator is really big and easy to use too!"

Pros

  • A liquid glow booster
  • Enriched with Hyaluronic Acid and squalene
  • Suitable for vegans

Cons

  • Doesn't last as long as others

Best beauty dupe for Dior lip oil

Dior Addict Lip Glow Oil vs NYX Fat Oil Lip Drip Gloss
Price: £7.49
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcFkEHEBUcClhGR1xTTV4KWV5NQ0MfXB1MGkgORBlVUxIeDQ0NSApYQh5URFBGTltQExtXXF0XRxpLAENbX14PXUwMFQgK&x=v1&prdId=10932259710&barcode=AAAKVAQPAVQDBwcCVAQ%3D
Alternative retailers
Walmart$8.97View offer
Target$8.99View offer
JCPenney$9.00View offer
Ulta$9.00View offer

When we heard that there was a dupe for the Dior Addict Lip Glow Oil, we have to tell you, we *ran* to add it to our baskets. Dior's Lip Oil comes in a variety of shades and textures, nourishes the lips with cherry oil and is a stunnin' high-end product to treat yourself to. The key word here being 'treat.' If you're looking for affordable Dior Lip Oil dupes, however, then we've got you, girl.

NYX's affordable alternative is Fat Oil Lip Drip Gloss. It contains nourishing and hydrating ingredients such as cloudberry oil, raspberry oil and squalane to keep your lips feeling soft. There are also similar shades to choose from to give your lips a subtle hint of colour and a glossy shine.

Customer review: "This is the most affordable, wearable and LONG LASTING lip oil I have ever used. I always get compliments for it and it feels so so nice on the lips."

Pros

  • Highly rated
  • Different shades available
  • Enriched with nourishing oils

Cons

  • Some customers found it sticky

Best beauty dupe for Rare Beauty blush

Rare Beauty Soft Pinch Liquid Blush vs e.l.f Putty Blush
Price: £6
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcElIQAwQRSFJdXh9GFlNOWxQFG0BFRhBNGloPREdbHxJSCg0VDEsBHwAFWUMZThh4Tg4DBwNQDQ4L&x=v1&prdId=7599602776&barcode=AAAEVA0EC1EJBQUAVwA%3D
Alternative retailers
JCPenney$7.00View offer
Walmart$7.00View offer
Ulta$7.00View offer

Rare Beauty, created and founded by Selena Gomez, has certainly made a name for itself in the beauty world. While the brand is somewhat affordable, with the Rare Beauty Soft Pinch Liquid Blush retailing at just over twenty quid, it is a little bit pricey just for a blush.

That's where TikTok's 'IT' Rare Beauty blush dupe comes in, from one of our fave affordable drugstore brands e.l.f. Designed to provide a naturally flushed glow, the e.l.f. Putty Blush has a lightweight and buildable formula and retails for the amazing price of only £5, what's not to love?

Customer review: "I've been eyeing Rare Beauty's nearly rose blush but wasn't 100% sure it was the shade I was looking for. I'm so glad I found this. Although it doesn't 'melt' as good as Rare Beauty's, it's still SUPER easy to blend on your face. Used my fingers and it was perfect."

Pros

  • Highly rated
  • Highly pigmented
  • Easily blendable

Cons

  • May not melt as well

Best beauty dupe for Clinique Black Honey

Clinique Almost Lipstick Black Honey vs Burt's Bees Tinted Lip Balm Red Dahlia
Price: £5.15 (was £6.49)

www.sephora.co.uk

The cult, bestselling shade Black Honey from Clinique makes a comeback every few years. It's a universally flattering shade that adapts to each unique skin tone and offers a glossy finish that's subtle enough to be an everyday lip or your out-out shade. However, Clinique Almost Lipstick Black Honey usually retails at around £22. So, a bit of a spenny one.

As always, TikTokers came to the rescue with Clinique Black Honey dupes, and Burt's Bees Tinted Lip Balm in the shade Red Dahlia appears to be a very similar dupe to the original. But, at a fraction of the price, and we love to see it. A soft and subtle burgundy shade, the moisturising formula gives you that irresistible pout. Mwah.

Customer review: "Pay off is just as good as the Clinique Black Honey that I've worn for years."

Pros

  • Moisturising formula
  • 100% natural ingredients
  • Offers a subtle hint of colour

Cons

  • May be underwhelming for some

Best beauty dupe for Glossier foundation

If we could have a bag full of Glossier beauty products, oh we would! But our banks would cry. For a lighter, more natural-looking finish, Glossier's Perfecting Skin Tint has been in demand since the brand first launched the product. While it's not too badly priced (especially compared to more high end brands, like Estée Lauder), we all appreciate a decent dupe to save us some cash now and again.

The Hylamide Photography Foundation acts like a 'filter' to conceal imperfections and works best applied with another foundation or base. This combo will also give you more buildable coverage. Oh, and the best bit, it's half the price! If you think that was a steal, we've actually found all the best Glossier dupes, from their Super Bounce Serum to their Balm Dot Com, you're welcome hunnies.

Pros

  • Dewy finish
  • Lightweight and breathable
  • Vegan friendly

Cons

  • Low in stock

Best beauty dupe for NARS foundation

NARS Sheer Glow is an OG when it comes to high-end foundations. Don't be fooled by the name, this dreamy foundation is suitable for all skin types, has a buildable yet natural finish and looks like satin on the skin. But who doesn't love a dupe?

Another classic when it comes to foundation is the L'Oréal True Match. Known for its buildable yet skin-like coverage, True Match looks great on everyone, and the finish is very comparable to NARS when applied on the skin.

Customer review: "This is my go-to foundation! I also use NARS Sheer Glow and I can't even tell the difference. It's so affordable and definitely worth trying!"

Pros

  • 26 shades available
  • Natural and true-to-skin coverage
  • Enriched with Hyaluronic Acid

Cons

  • Not great for sensitive skin

Best beauty dupe for Drunk Elephant bronzing drops

If you were looking for the ever-sold-out Drunk Elephant D-Bronzi Drops (£31) to bring some summer glow to your beauty routine, don't be too disappointed just yet. The sought-after Drunk Elephant Bronzing Drops offer a hint of colour on your bare skin or to your foundation. But we've found the best Drunk Elephant Bronzing Drop dupes, which are just as good.

TikTok recommended NYX's Born To Glow Liquid Illuminator as an affordable alternative. Bronzer shades add a luminescent finish that you can use as a base or on its' own for that glowing holiday skin vibe. We are quite simply obsessed.

Customer review: "I have really sensitive skin and a lot of cheap products make me break out, but this doesn't. I've used for years with no problem. I use over foundation to give a little extra bronze, or just by itself during the summer when my skin is already a little tan. Very easy to blend, and a little goes a long way."

Pros

  • Glowing finish
  • Different shades to choose from
  • Vegan friendly

Cons

  • May not be best for oily skin

Best beauty dupe for NARS blush

Whatever the season, a pop of blush on the cheeks, nose and even the temples of the forehead helps us achieve a healthy glow. The NARS Cosmetics Blush (£27.50) in the shade Orgasm is a blush that looks beautiful on many skin tones; it's pigmented and has a touch of shimmer in a not-too-much-not-too-little way but, to our bank account's dismay, it costs just over £25.

Luckily, these NARS Orgasm blush dupes are the perfect alternative. Sleek MakeUP's blush in the shade Rose Gold costs £4.99 and is almost exactly the same as its NARS counterpart, even down to the packaging.

Customer review: "Very good pigment and lasts well on skin for the price just as good as NARS."

Pros

  • Radiant pop of colour to your complexion
  • Provides long-lasting wear
  • Silky smooth formula

Cons

  • Some found too much glitter

Best beauty dupe for Tarte concealer

Unless you haven't heard already, Sephora is finally available in the UK, which means one thing, we can now stock up on the famous Tarte Shape Tape Concealer. We've discovered that L'Oréal Paris Infallible More Than Concealer has Tarte's Shape Tape literally SHAKING. The texture and finish of the concealers are very similar and are perfect if you LOVE a full-coverage look designed to last. But if you're after something even cheaper, then this Shape Tape dupe is a contender too.

Customer review: "This is an amazing concealer, it covers everything! Very full coverage, not drying. A very good dupe for Tarte. Honestly my new favourite product."

Pros

  • Offers full coverage
  • Wide range of tones to choose from
  • Used to brighten, contour and highlight

Cons

  • May need to reapply throughout the day

Best beauty dupe for Charlotte Tilbury lipstick

A cheaper dupe for Charlotte Tilbury Pillow Talk, need we say more? The classic Pillow Talk shade is the perfect blend of nude, pink and brown to mimic yet enhance your natural lip colour. The original Charlotte Tilbury lipstick is a creamy yet matte formula designed to last on the lips without feeling dry.

Looking for a cheaper dupe? L'Oréal has provided the goods with the Color Riche Satin Smooth Lipstick Beige A Nu. It's a slightly creamier texture with a glossy finish, but the shades are comparable and look very similar once applied to the lips. Want more Pillow Talk dupes? We've got you.

Customer review: "I bought this as a replacement for my Charlotte Tilbury Pillow Talk. As it had run out and I hate paying the extortionate price for it. I saw someone suggest this is a good dupe and they weren't wrong. The colour is perfect, it's moisturising and lasts ages. Well worth a buy."

Pros

  • Highly rated
  • Satin smooth lipstick
  • Enriched with omega 3 and vitamin E

Cons

  • May need to apply a few layers

Best beauty dupe for Elemis cleansing balm

Elemis Pro-Collagen Cleansing Balm & Revolution Sali Hughes Butterclean Cleansing Balm
Price: £9.99 (was £14.99)

www.superdrug.com

We all know the importance of removing make-up properly. It's time to ditch the make-up wipes and reach for a nourishing cleansing balm. The Elemis Pro-Collagen Cleansing Balm has taken the internet by storm in the past couple of years. This luxurious, creamy cleansing balm gently melts your make-up away and treats your skin to an instant boost of hydration. However, at £46, we can't always afford to treat ourselves.

Luckily for us, beauty journalist and author Sali Hughes recently collaborated with Revolution Skincare to create an affordable yet results-driven range all under £15. The Butterclean Cleansing Balm gently breaks down all make-up and impurities using skin-loving ingredients like safflower seed and jojoba oil combined with hyaluronic acid and squalane.

Customer review: "Love this product so much, and I'm a long time Elemis balm devotee. This is lighter in texture than most balms, almost whipped in texture, it's brilliant at shifting even a full face of makeup and doesn't leave a residue. Lovely clean laundry scent too."

Pros

  • Vegan and cruelty-free
  • Enriched with Hyaluronic Acid and squalene
  • Includes jojoba oil which is a skin-softening omega fatty acid

Cons

  • Some found an unpleasant fragrance

Best beauty dupe for Charlotte Tilbury moisturiser

Charlotte Tilbury Magic Cream & Revolution Pro Miracle Cream
Price: £8 (was £10)

www.lookfantastic.com

Charlotte Tilbury's Magic Cream is a unique product with a special back story. It's the perfect primer and moisturiser in one, guaranteed to get your skin glowing. Charlotte's Magic Cream is jam-packed with skin-loving ingredients that will hydrate, plump, comfort and brighten the skin. The key to finding killer beauty dupes is to identify similar ingredients guaranteed to create a similar effect.

Haven't heard about the Revolution Pro Miracle Cream? If you love the sound of Charlotte's Magic Cream but don't fancy spending £75, then the best Charlotte Tilbury Magic Cream dupes are one to try. This super plumping cream has been designed with a range of ingredients that instantly flood the skin full of moisture and creates an Insta-worthy glow, ready for make-up application.

Customer review: "Magic Cream dupe. This is amazing under makeup and also love the scent, some might not like it due to it being fragranced but I absolutely love the scent of it... flawless base"

Pros

  • Helps to brighten the complexion
  • Retains moisture to hydrate the skin
  • Suitable for all skin types

Cons

  • Some found it too thick

Best beauty dupe for Charlotte Tilbury powder

Powder is an essential step in any make-up routine to ensure make-up sets and sits flawlessly. Need a finely-milled powder that looks seamless and weightless on the skin and is suitable for all skin types? Charlotte Tilbury's Airbrush Flawless Finish Powder is loved by models, make-up artists and celebrities for its smoothing, micro-fine formula that instantly blurs any pores and perfects the skin.

You might've seen the Maybelline Fit Me Powder all over TikTok recently - and we're obsessed, just check out our Maybelline Fit Me Powder review. This powder has a very similar texture to Charlotte's OG product without the £36 price tag. This powder leaves your skin with a natural/matte finish without looking cakey.

Customer review: "Liquid foundations don't sit right on my skin so when I saw this I thought I'd give it a go and it's wonderful it evens out my skin tone and makes me look healthier I have oily skin so it's great for that too I'd highly recommend."

Pros

  • Lightweight blurring powders visibly erase pores
  • Wide range of tones to choose from
  • Works best on oily skin

Cons

  • May cake if too much is put on

Best beauty dupe for Charlotte Tilbury setting spray

A setting spray is always a good idea in any make-up routine, especially if you find your make-up tends to move around during the day. Charlotte Tilbury Airbrush Flawless Setting Spray can be found on TikTok and Insta for locking any make-up look into place, keeping the skin looking hydrated and for its staying power. So, when we found the best Charlotte Tilbury's Airbrush Setting Spray dupes, we got pretty excited.

Barry M is known for creating killer products at amazing prices, and its selection of setting sprays is no exception. Barry M has three separate setting sprays in its range, depending on your skin type or desired effect. The 'Fresh Face Fixation Setting Spray' uses vitamin C to brighten and Aronia berry extracts to hydrate the skin, keeping make-up looking fresh and locked into place.

Customer review: "Sets make up better than other brands at this price"

Pros

  • Long-lasting effect
  • Different finishes to choose from
  • Infused with Aronia Berry and vitamin C

Cons

  • Can be a slightly sticky feeling before it drys

Best beauty dupe for Laneige lip mask

You might've seen the Laneige Lip Sleeping Mask take over TikTok and Instagram in recent months - and it's for a very good reason. If, like us, you love a rich and super hydrating lip balm, the Lip Sleeping Mask is one to try.
The product's long-lasting formula can be used as a lip balm throughout the day or applied overnight as an intense treatment to solve any dry lip drama.

Don't fancy spending £19? Luckily, Revolution has done what it does best and created a killer dupe to save us a few pounds. The Berry Lip Sleeping Mask uses a blend of shea butter, hyaluronic acid and vitamin E to deeply hydrate the lips overnight or as an everyday lip balm.

Customer review: "I have already gone through 2 of these and even bought one for my mum and recommended it to a few friends. I use it during the day as a lip balm and at night as an overnight lip mask. It leaves your lips soft and supple and I wouldn't ever spend what I used to on a similar product (which looks similar too). Highly recommended!"

Pros

  • Amazing scent
  • Enriched with vitamins
  • Vegan and cruelty-free

Cons

  • Some found it was more a lip balm than a mask

Best beauty dupe for Charlotte Tilbury serum

Introducing a serum into your skincare routine is the best way to treat your main skin concerns and prep the skin for flawless-looking make-up. Charlotte Tilbury Magic Serum partners with the OG Magic Cream to flood the skin full of moisture, brighten and plump. The original serum includes ingredients such as vitamin C, hyaluronic acid and niacinamide to treat any major skin concerns before applying moisturiser.

We can rely on Revolution to provide the goods when it comes to a beauty dupe. The Miracle Serum recently launched and has been made with similar skin-loving ingredients as the OG serum. Don't fancy splurging? Revolution's Miracle Serum is £10 and is a great alternative to Charlotte's if you fancy treating your skin to an extra boost of hydration.

Customer review: "After spending way too much on a very similar high-end brand serum, I was excited to try this alternative for less than a fraction of my usual price. I was not disappointed, I didn't expect the bottle to be as big as it was - bonus! And it goes on an absolute dream. Perfect for prepping my face and for repairing. Would 100% recommend and will be buying again for sure."

Pros

  • Vegan and cruelty-free
  • Full of skin-friendly ingredients
  • Helps reduce dullness and improve uneven skin tone

Cons

  • Some found it quite sticky

Best beauty dupe for Anastasia Beverly Hills brow gel

Forget rushing off to the salon for a fluffy brow lamination treatment. The Anastasia Beverly Hills Brow Freeze allows you to shape and sculpt your brows in any shape that's guaranteed not to budge. The extreme-hold wax formula has been designed to laminate your brows without the commitment.

E.L.F. has come to our rescue to save us some pennies with Brow Lift Clear. The sturdy, shaping brow wax keeps hairs in place for 16 hours to emulate the effect of 'soap brows', and for £6, you can't say no. Use a clean brow brush with the wax to easily sculpt your brows into your desired shape.

Customer review: "The eyebrow gel is decently priced and lifts your eyebrows really well. The elf brow gel reminds me of Anastasia Beverly Hills Brow Freeze but it is cheaper."

Pros

  • Long-lasting hold
  • Conditioning formula nourishes brow hairs
  • Suitable for vegans

Cons

  • It can leave white marks if too much is used

Best beauty dupe for Charlotte Tilbury bronzer

Adding a cream bronzer to your make-up routine is the best way to achieve a naturally sun-kissed look all year round. You can always rely on Charlotte Tilbury to create products that create an instant dewy glow. Charlotte recently released her Beautiful Skin Sun-Kissed Bronzer, and if you love a creamy, blendable bronzer, it's one to invest in. Charlotte's creamy bronzer is available in four shades.

REFY, founded by Instagram queen Jess Hunt, has a super chic, modern vibe to the brand with key products that enhance your existing make-up routine. We've discovered that the cream bronzer has a very similar texture to Charlotte's but saves you some money. Result.

Customer review: "This is the creamiest formula! I love my REFY bronzer it's so blendable and buildable and adds a natural glow - I feel so radiant all day every day!"

Pros

  • Suitable for all skin types
  • Vegan and cruelty-free
  • Able to build

Cons

  • Only one shade available

Best beauty dupe for Fenty gloss

Fenty Beauty, founded by queen RiRi, broke the internet when it launched in 2017 and has since become a staple brand for MUAs. The Fenty Beauty Gloss Bomb has been designed to intensely plump and hydrate and leaves the lips looking super glossy. The infamous lip gloss is now available in seven shades to suit everyone.

Don't fancy splurging on the Fenty lip gloss? We get it. Luckily, cult drugstore brand Maybelline launched the Lifter Gloss in 2020, and it gives the original lip gloss a run for its money. Loved by the likes of Chloe Burrows, the Lifter Gloss in the shade 'Copper' is an exact dupe of Fenty's original Gloss Bomb shade.

Customer review: "The application is easy with a soft brush and spreads evenly. It has decent wear and leaves a slight plumping factor to the lips. It didn't feel overly sticky. It has a shimmery gloss with a hint of very, very light brown. it was neatly packaged overall she really likes this lip gloss."

Pros

  • Fuller look
  • High-shine lip gloss
  • Enriched with Hyaluronic Acid

Cons

  • Strong scent

Best beauty dupe for Estée Lauder foundation

Estée Lauder's Double Wear Foundation has been a cult favourite in the beauty industry for years, and we get why - it comes in various shades, provides uh-mazing coverage and leaves our skin looking *chefs kiss*. But it's a spenny one. If you do need more shade options, don't sweat it, as we've found plenty of Estée Lauder Double Wear foundation dupes.

One dupe we've found is W7's Legend Foundation which is almost identical and even the packaging is almost the same. It has great coverage, isn't too heavy and lasts all day. The only downside is the lack of shades, though. But at under £6 a bottle, you could be saving yourself some serious dollar each month.

Customer review: "This is exactly like Estée Lauder. I'm glad I found it. There is a big difference in the price."

Pros

  • Dewy finish
  • Amazing value
  • Cruelty-free

Cons

  • Doesn't last all day

Best beauty dupe for MAC lip liner

Lip liner is a staple in any make-up routine, and MAC is the OG, especially when it comes to a solid shade range. The original MAC Lip Pencil is super long-lasting due to the creamy texture that clings to your lip line and keeps any lip product in place.

We all know and love the brand NYX for its killer lip products. NYX is the go-to when it comes to colour. We've discovered that the original lip pencil is super comparable to MAC when it comes to texture and colour range.

Customer review: "I have always been a fan of these lip liners and am just so much happier with them now that they offer more of a variety of shades like MAC offers. These glide on smooth, aren't dry, and have good staying power! The price is the real icing on the cake!"

Pros

  • Highly affordable
  • Wide range of shades
  • Long-wearing lip liner

Cons

  • It can be quite dry

FAQs

Where to find the best beauty dupes?

Aside from us at heat, of course, TikTok is usually the place to keep an eye on. As well as finding dupes for cult classic products, it's always a great source for finding dupes of newer brands, such as Rare Beauty blush dupes that have been going viral on TikTok.

When it comes to cult classics, Clinique Black Honey is a best-selling shade that's oh-so timeless. Thankfully, TikTokers found Clinique Black Honey dupes, so you can get the enviable clean girl shade for a lot less. We have to owe it to the platform for delivering.

There are even dupes to be found of your fave perfumes, much like the Dior Hypnotic Poison dupe. The affordable fragrance took TikTok by storm after being compared to the luxury scent. Keep your eyes peeled on your FYPs, and you'll be sure to find some of the best dupes in no time.

Georgia Scott is a beauty and fashion product writer writing for heat specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

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