ASOS launch brand new clothing line ‘ASYOU’ and it’s a vibe

It even includes a 'thong back dress' à la Kim Kardashian-West

ASOS AS YOU

by Aimee Jakes |
Updated on

Ah hobbies. Some people like making collages, some people really love thegym.Some people really enjoy a good ol' game of Animal Crossing. Us? We really like checking out the ASOS new in section with a cuppa and our cosiest pyjamas.

Endorse us on LinkedIn for our unrelenting dedication to ASOS new in, tbh.

Today the ASOS bosses have gone one better and have given us a whole new fashion line to get excited about.

If it's anything likeCollusion, we are all ears.

The new line is called 'ASYOU' and promises to be glitzy and glam whilst nodding to a certain Kardashian's risqué sartorial choices.

Yep, the collection includes an attention grabbing, slinky thong back dress very similar to the style that was spotted on Kim Kardashian-West last week.

Absolutely obsessed.

The initial line-up of over 100 pieces includes everything you need to stand out every day, night, and everything in-between.

Slinky mesh separates and dare-to-bare bodycons are guaranteed to steal the spotlight while tonal mix-and-match sweats are a must for any laid-back glam uniform.

CHECK OUT: The ASOS As You collection

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Gallery

ASOS ASYOU

ASYOU oversized joggers in all over branded print1 of 9
CREDIT: ASOS

ASYOU oversized joggers in all over branded print

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CREDIT: ASOS

ASYOU mesh mini corset dress in branded print

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CREDIT: ASOS

ASYOU mini dress with open back and blouson sleeve in black

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CREDIT: ASOS

ASYOU ribbed super crop cardi in black

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CREDIT: ASOS

ASYOU ruched mesh capri legging in black

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CREDIT: ASOS

ASYOU satin midi skirt with side split in ecru

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CREDIT: ASOS

ASYOU cute fit t-shirt in khaki

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CREDIT: ASOS

ASYOU mini skirt with hip strap in black

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CREDIT: ASOS

ASYOU sweatshirt in rose

Now! More news!

What to buy from ASOS new in, according to the heat style team

YAAS! Allies of Skin has launched an affordable product range on ASOS

These are the 7 best-selling skincare products on Boots RN

Other bits that are in our ASOS saved items list:

Pink fluffy bralette: pair with your favourite joggers and extra thicc socks for a very comfy WFH outfit.

Towelling jogger in brown : so cosy and will go with all your oversized sweatshirts.

Oversized shacket in brown and black check****: we honestly can't get enough of the shacket trendRN. This one is stunning and we need in our wardrobe, ASAP.

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