Whimsigoth has been all over our feeds lately, and we have to say it's making us feel all kinds of nostalgia. The trending style combines elements of throwback fashion, with just enough of a modern twist to create a brand new witchy aesthetic that we are here for, tbh.
That's why we've put together some of the best whimsigoth outfits, so you can nail the trending TikTok style. Particularly fitting for sad girl autumn and cold winter months, we're hoping that the whimsigoth aesthetic is here to stay all year round.
The latest aesthetic to be born from TikTok, whimsigoth combines the whimsical world of '70s bohemian fashion with the romance of alternative '90s gothic. Because it consists of so many styles, it's hard to pin down just one point of reference or inspiration. One thing we know for sure? That it's absolutely everywhere at the moment.
Wanting to give this look a go? The best whimsigoth outfits can be found at some of our favourite brands, such as ASOS Reclaimed, Urban Outfitters and Free People.
SHOP: The best whimsigoth outfits
ASOSwww.asos.com
The '90s shaggy coat is back in baby. Combining the aesthetic of the '70s afghan with an edgier vibe, this style of coat is perfect if you're going for the whimsigoth look. Get the look with this Bershka Shaggy Fur Trim Detail Jacket.
ASOSwww.asos.com
A button-down blouse featuring dreamy mesh fluted sleeves, square neck and ruffle details. This Reclaimed Vintage Blouse with Button Front is a popular one at ASOS Reclaimed, so be sure to bag yours before sizes sell out completely.
ASOSwww.asos.com
Immediately, we knew that Motel was going to serve up some whimsigoth outfit staples, and we were right. This dark Rosebud Midaxi Dress features a corset waist detail for that edgy yet feminine look.
ASOSwww.asos.com
Topshop's Long Sleeve Maxi Dress in Rose Print with mesh overlay perfectly captures the witchy magic in any whimsigoth outfit. We'd style this showstopper of a dress with a black velvet choker and chunky black stone rings.
www.freepeople.com
This bohemian dress from Free People is just a dream. We are loving the darkness of the black maxi dress, but we also love the ivory shade, too. Perfect for any witchy woman.
ASOSwww.asos.com
This dress wouldn't look out of place at a Fleetwood Mac gig. Made from velvet in a rich purple with kimono sleeves and belt detail, you could layer this with a pair of fishnet tights, chunky boots and a floaty cardigan.
ASOSwww.asos.com
This '90s-inspired corset with romantic black lace is so versatile and can be dressed up or down depending on the occasion. It adds a hint of the dark feminine to your outfit, which is a big part of the whimsigoth aesthetic.
Mingawww.mingalondon.com
A celestial print mesh top will add whimsy to any outfit. Styling from Minga London is spot on here, as we can see chokers, crystal jewellery and chain belt true to the whismigoth aesthetic.
Etsywww.etsy.com
These celestial belts are selling out everywhere. In high demand at Etsy, you can choose between silver and gold depending on what tone matches you best. These belts feature the sun, moon and stars as a nod to nature.
How to recreate the whimsigoth aesthetic?
If you want to incorporate a bit of whimsigoth into your everyday look, there are a few things you can do. Experiment with colours, textures and layers. Rich colours like reds, purples, greens and teals work really well. Alternatively, you can go muted with black, brown, khaki and cream.
In terms of materials, you can't go wrong with choices like velvet, mesh and lace. Jacquard, floral, paisley and celestial prints are also really popular when it comes to whimsigoth clothing. Corsets, flares, bell sleeves and maxi lengths are also all wardrobe staples here.
Accessories are key with this. Think mood rings, crystal necklaces and chain belts. Remember, you're going for witchy vibes, so anything that makes you look like you've just stepped out of the iconic '90s movie Practical Magic will have you nailing the aesthetic.
Samantha 'Sam' Price is a Beauty, Fashion & Wellness Products Writer at heat magazine. In 2021, Sam began her journey as a Storytelling Executive at Closer and heatworld on an internship, creating beauty and fashion content across these brands. It was 2022 when Sam was employed as a Commercial Content Writer writing about Family Life on Yours, Mother & Baby and Spirit & Destiny. Now, she specialises in beauty, fashion and wellness content across many brands.