She used to be the Brand Beckham trailblazer. Having gained worldwide fame in the UK’s biggest-ever girl band, she then became a style supremo, launching her eponymous fashion line to massive acclaim, and even taking home the prize for Designer Brand of the Year at the British Fashion Awards in 2011. But a lot has changed over the past ten years, and while Victoria Beckham used to be her family’s biggest money-spinner, she’s now scoring its biggest losses, as her fashion and beauty empire continues to lose millions. And, apparently, her husband David’s decided enough is enough.
According to insiders, the former footballer has suggested to Vic that now might be the time to throw in the towel. But, unsurprisingly, Vic is appalled at the idea.
“It’s no secret that Vic’s business has been bleeding cash for years now,” says an insider close to Vic, whose fashion and beauty company Victoria Beckham Holdings recently reported 2019 losses of £16.5m.
“David said that she’d be better off retiring and living comfortably with the kids [Brooklyn, 22, Romeo, 18, Cruz, 16, and Harper, nine], and leave him to focus on Brand Beckham, which shocked and upset her. Moving forwards, it seems as though he’s got a lot of exciting plans for the future, with his advertising deals and football club in Miami, but there’s nothing really outlined for Vic, except trying to keep her fashion career alive.
“He doesn’t understand why she won’t change direction – especially because her fashion line has been a real strain on their business relationship. He says that he can’t keep bankrolling her business, as he needs to put everything into Miami, and he can’t risk their fortune and future on it.”
CHECK OUT David and Victoria Beckham's love story from the start
Relationship Timeline: Victoria And David Beckham
1998
The happy couple moments after their wedding announcement.
1999
David and Victoria share a moment before flying to Ireland to get married.
2000
See here, the infamous durag David chose to wear to meet Prince Charles.
2001
The Beckhams always did couple dressing well, right down to the matching chunky cross chains they wore to the NRJ music awards.
2001
Spotted at the 2001 Silver Clef Awards.
2002
Another memorable style moment when the Beckhams attended David Furnish's 40th birthday at Jewel bar in London.
2003
The MTV music awards was a bejeweled highlight for the pair.
2003
And this is why the 'black blazer and a pair of jeans' look was such a thing...
2003
Remember when the Beckhams moved to Spain? It was the early development of David's affection for beanies.
2003
Victoria and David had dinner at the Ivy in London .
2004
At the 19 Management's 19th birthday party David and Victoria shared a sweet moment on the red carpet.
2005
The beanie returned in L.A. As did Victoria's fleeting appreciation for bohemian-inspired styling.
2006
The Beckhams were pictured on a shopping trip in Paris.
2006
Another memorable style moment for the Beckhams as they arrived in Venice.
2007
If anyone were to resurrect the nickname 'Posh and Becks', this image of the pair at the Sport Industry awards is probably one of the ones that comes to mind.
2008
David and Victoria hit the red carpet at the superhero-themed Met Gala.
2008
A formal look for the New York launch of the couple's his and hers perfume, 'Signature.'
2009
The couple launched a collaboration with Adidas, one of their first fashion partnerships.
2010
David, Victoria, Brooklyn, Romeo and Cruz scrubbed up for the BBC's Sports Personality of the Year awards.
2011
The couple were invited to the royal wedding of Prince William and Kate Middleton.
2012
Victoria wore a dress from her own collection for the Vanity Fair post-Oscars bash.
2012
The whole family (minus baby Harper) supported Victoria at the West End launch of the Spice Girls musical, Viva Forever.
2013
The Beckhams attended the premiere of The Class of 92 en famille.
2014
David and Victoria returned to the steps of the Met in 2014, bringing back their matchy-matchy couples aesthetic with these white outfits.
2015
Attending the British Fashion Awards.
2016
On a trip to Shanghai.
2017
A night out in Mayfair.
2018
Looking chic at the Louis Vuitton show.
2018
David and Victoria were guests at Prince Harry and Meghan Markle's Windsor wedding.
David’s had to step in more than once to save Victoria’s company from going under over the past few years, even reportedly serving as the “mystery shareholder” who offered her a £16m bailout in 2018. But over the past year, things have changed – not least since the pandemic wreaked even more havoc on the brand (in July, it was reported that Vic had to cut a fifth of her staff). Then, last week, it was revealed that Victoria’s top designer Ilaria Icardi, who’s spearheaded her brand for seven years and has been dubbed its “creative brains”, would be leaving the company later this year.
According to our source, David feels this is a clear warning sign that times will only get tougher – and with his priorities and personal finances focused on his football club Inter Miami, he’s not prepared to spend any more time and money on a loss-making brand.
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But Posh is beyond offended that, while David’s career continues to soar, he thinks she should pack it all in – especially because, as heat recently told you, she’s been looking into expanding into more lucrative projects, like beauty, homeware and reality TV. She may be prepared for the day when she has to give up on high-fashion, but Posh will never stop working on their brand.
“Vic’s said to David that she’s not ready to give it up,” we’re told. “She’s insulted that he’d think this is the next step for her. It’s bringing back a lot of past paranoia and insecurity about their marriage. She’s suddenly dreading the world going back to normal and them leading increasingly separate lives. David’s always on the go, and she’s terrified of being left behind.”
Read more in the latest issue of heat magazine – OUT NOW.