Victoria Beckham’s drastic U-turn: ‘I’m ready to give up my dream’

She turns to the Kardashians to reinvent her life and business

Victoria Beckham

by Kate Randall |
Updated on

When Victoria Beckham launched her own fashion label back in 2008, it was her dream come true. She won critical acclaim for her designs, and every A-lister wanted to wear one of her dresses. But while her clothes are still popular 13 years on, we’re told she is thinking about giving up on high-end fashion to focus on more lucrative ventures, like her beauty brand, homeware and reality TV. And she’s getting advice from the ultimate money-makers – the Kardashians.

“Victoria’s fashion label means everything to her, and she has worked so hard on it over the years,” our insider explains. “But it’s been well-documented that it struggles financially, and as Victoria has reassessed her life over the past year or so, she’s thought about getting a better work/life balance. She’s thinking about changing her focus to something that is more gain for less pain, which is going back on everything she’s previously said. It will be quite an embarrassment if she does have to admit defeat and turn her back on it, but she knows there are much easier ways for her to be a success.”

Victoria Beckham

In recent years, Victoria – who has four children, Brooklyn, 21, Romeo, 18, Cruz, 15, and nine-year-old Harper with husband David – has given up more and more control over her label, which is reported to have made losses of up to £12million each year and is struggling due to the pandemic.

But her beauty range has been doing well, and she’s just started venturing into homeware, such as blankets and cushions – which aren’t exactly cheap at £350 and £190 respectively – and could see herself going down the Gwyneth Paltrow route and launching something like Goop.

CHECK OUT Victoria and David Beckham's love story from the start


Relationship Timeline: Victoria And David Beckham

David and Victoria Beckham1 of 29


The happy couple moments after their wedding announcement.

David and Victoria Beckham2 of 29


David and Victoria share a moment before flying to Ireland to get married.

David and Victoria Beckham3 of 29


See here, the infamous durag David chose to wear to meet Prince Charles.

David and Victoria Beckham4 of 29


The Beckhams always did couple dressing well, right down to the matching chunky cross chains they wore to the NRJ music awards.

David and Victoria Beckham5 of 29


Spotted at the 2001 Silver Clef Awards.

David and Victoria Beckham6 of 29


Another memorable style moment when the Beckhams attended David Furnish's 40th birthday at Jewel bar in London.

David and Victoria Beckham7 of 29


The MTV music awards was a bejeweled highlight for the pair.

David and Victoria Beckham8 of 29


And this is why the 'black blazer and a pair of jeans' look was such a thing...

David and Victoria Beckham9 of 29


Remember when the Beckhams moved to Spain? It was the early development of David's affection for beanies.

David and Victoria Beckham10 of 29


Victoria and David had dinner at the Ivy in London .

David and Victoria Beckham11 of 29


At the 19 Management's 19th birthday party David and Victoria shared a sweet moment on the red carpet.

David and Victoria Beckham12 of 29


The beanie returned in L.A. As did Victoria's fleeting appreciation for bohemian-inspired styling.

David and Victoria Beckham13 of 29


The Beckhams were pictured on a shopping trip in Paris.

David and Victoria Beckham14 of 29


Another memorable style moment for the Beckhams as they arrived in Venice.

David and Victoria Beckham15 of 29


If anyone were to resurrect the nickname 'Posh and Becks', this image of the pair at the Sport Industry awards is probably one of the ones that comes to mind.

David and Victoria Beckham16 of 29


David and Victoria hit the red carpet at the superhero-themed Met Gala.

David and Victoria Beckham17 of 29


A formal look for the New York launch of the couple's his and hers perfume, 'Signature.'

David and Victoria Beckham18 of 29


The couple launched a collaboration with Adidas, one of their first fashion partnerships.

David and Victoria Beckham19 of 29


David, Victoria, Brooklyn, Romeo and Cruz scrubbed up for the BBC's Sports Personality of the Year awards.

David and Victoria Beckham20 of 29


The couple were invited to the royal wedding of Prince William and Kate Middleton.

David and Victoria Beckham21 of 29


Victoria wore a dress from her own collection for the Vanity Fair post-Oscars bash.

David and Victoria Beckham22 of 29


The whole family (minus baby Harper) supported Victoria at the West End launch of the Spice Girls musical, Viva Forever.

David and Victoria Beckham23 of 29
CREDIT: Shutterstock


The Beckhams attended the premiere of The Class of 92 en famille.

David and Victoria Beckham24 of 29


David and Victoria returned to the steps of the Met in 2014, bringing back their matchy-matchy couples aesthetic with these white outfits.

David and Victoria Beckham25 of 29


Attending the British Fashion Awards.

David and Victoria Beckham26 of 29


On a trip to Shanghai.

David and Victoria Beckham27 of 29


A night out in Mayfair.

David and Victoria Beckham28 of 29


Looking chic at the Louis Vuitton show.

David and Victoria Beckham29 of 29


David and Victoria were guests at Prince Harry and Meghan Markle's Windsor wedding.

But it’s the Kardashians who Victoria admires the most – she sees how lucrative their product lines are and has been inspired by their recent reality TV deal with Hulu, which is expected to make them millions. And Posh wants in on the action. Her last attempt was in 2007 with Coming To America, when the family moved to LA for David’s football career, and now they’re spending more time in the US again – the family has been based in Miami since late December – she wants advice from the Kardashians, because they know how to merge TV with selling products.

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“Vic has always wanted to get back into reality TV, and she’s willing to let the Kardashians advise her and David about the steps they need to take to make this successful,” we’re told. “Their new Hulu deal gives them a lot of influence in broadcasting as a whole, and they’re excited to team up with other celebrities like the Beckhams, who can appear on their new projects, plus have their backing for separate shows. Vic sees huge potential here – not just for TV, but giving her brand a life-saving boost and moving it in a different direction.”

The source adds, “It upsets Victoria that the family’s reality show didn’t work out, and she still has huge ambition to get involved in TV and multi-media projects. But it has to feel right, and the Kardashians seem like a perfect fit, with their enormous social media reach and proven track record for being winners in virtually everything they touch. She’s ready to sit down with them and make something happen.”

Read more in the latest issue of heat magazine – OUT NOW.

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