When Victoria Beckham launched her own fashion label back in 2008, it was her dream come true. She won critical acclaim for her designs, and every A-lister wanted to wear one of her dresses. But while her clothes are still popular 13 years on, we’re told she is thinking about giving up on high-end fashion to focus on more lucrative ventures, like her beauty brand, homeware and reality TV. And she’s getting advice from the ultimate money-makers – the Kardashians.
“Victoria’s fashion label means everything to her, and she has worked so hard on it over the years,” our insider explains. “But it’s been well-documented that it struggles financially, and as Victoria has reassessed her life over the past year or so, she’s thought about getting a better work/life balance. She’s thinking about changing her focus to something that is more gain for less pain, which is going back on everything she’s previously said. It will be quite an embarrassment if she does have to admit defeat and turn her back on it, but she knows there are much easier ways for her to be a success.”
In recent years, Victoria – who has four children, Brooklyn, 21, Romeo, 18, Cruz, 15, and nine-year-old Harper with husband David – has given up more and more control over her label, which is reported to have made losses of up to £12million each year and is struggling due to the pandemic.
But her beauty range has been doing well, and she’s just started venturing into homeware, such as blankets and cushions – which aren’t exactly cheap at £350 and £190 respectively – and could see herself going down the Gwyneth Paltrow route and launching something like Goop.
CHECK OUT Victoria and David Beckham's love story from the start
Relationship Timeline: Victoria And David Beckham
1 of 291998
The happy couple moments after their wedding announcement.
2 of 291999
David and Victoria share a moment before flying to Ireland to get married.
3 of 292000
See here, the infamous durag David chose to wear to meet Prince Charles.
4 of 292001
The Beckhams always did couple dressing well, right down to the matching chunky cross chains they wore to the NRJ music awards.
5 of 292001
Spotted at the 2001 Silver Clef Awards.
6 of 292002
Another memorable style moment when the Beckhams attended David Furnish's 40th birthday at Jewel bar in London.
7 of 292003
The MTV music awards was a bejeweled highlight for the pair.
8 of 292003
And this is why the 'black blazer and a pair of jeans' look was such a thing...
9 of 292003
Remember when the Beckhams moved to Spain? It was the early development of David's affection for beanies.
10 of 292003
Victoria and David had dinner at the Ivy in London .
11 of 292004
At the 19 Management's 19th birthday party David and Victoria shared a sweet moment on the red carpet.
12 of 292005
The beanie returned in L.A. As did Victoria's fleeting appreciation for bohemian-inspired styling.
13 of 292006
The Beckhams were pictured on a shopping trip in Paris.
14 of 292006
Another memorable style moment for the Beckhams as they arrived in Venice.
15 of 292007
If anyone were to resurrect the nickname 'Posh and Becks', this image of the pair at the Sport Industry awards is probably one of the ones that comes to mind.
16 of 292008
David and Victoria hit the red carpet at the superhero-themed Met Gala.
17 of 292008
A formal look for the New York launch of the couple's his and hers perfume, 'Signature.'
18 of 292009
The couple launched a collaboration with Adidas, one of their first fashion partnerships.
19 of 292010
David, Victoria, Brooklyn, Romeo and Cruz scrubbed up for the BBC's Sports Personality of the Year awards.
20 of 292011
The couple were invited to the royal wedding of Prince William and Kate Middleton.
21 of 292012
Victoria wore a dress from her own collection for the Vanity Fair post-Oscars bash.
22 of 292012
The whole family (minus baby Harper) supported Victoria at the West End launch of the Spice Girls musical, Viva Forever.
23 of 292013
The Beckhams attended the premiere of The Class of 92 en famille.
24 of 292014
David and Victoria returned to the steps of the Met in 2014, bringing back their matchy-matchy couples aesthetic with these white outfits.
25 of 292015
Attending the British Fashion Awards.
26 of 292016
On a trip to Shanghai.
27 of 292017
A night out in Mayfair.
28 of 292018
Looking chic at the Louis Vuitton show.
29 of 292018
David and Victoria were guests at Prince Harry and Meghan Markle's Windsor wedding.
But it’s the Kardashians who Victoria admires the most – she sees how lucrative their product lines are and has been inspired by their recent reality TV deal with Hulu, which is expected to make them millions. And Posh wants in on the action. Her last attempt was in 2007 with Coming To America, when the family moved to LA for David’s football career, and now they’re spending more time in the US again – the family has been based in Miami since late December – she wants advice from the Kardashians, because they know how to merge TV with selling products.
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“Vic has always wanted to get back into reality TV, and she’s willing to let the Kardashians advise her and David about the steps they need to take to make this successful,” we’re told. “Their new Hulu deal gives them a lot of influence in broadcasting as a whole, and they’re excited to team up with other celebrities like the Beckhams, who can appear on their new projects, plus have their backing for separate shows. Vic sees huge potential here – not just for TV, but giving her brand a life-saving boost and moving it in a different direction.”
The source adds, “It upsets Victoria that the family’s reality show didn’t work out, and she still has huge ambition to get involved in TV and multi-media projects. But it has to feel right, and the Kardashians seem like a perfect fit, with their enormous social media reach and proven track record for being winners in virtually everything they touch. She’s ready to sit down with them and make something happen.”
Read more in the latest issue of heat magazine – OUT NOW.