Olivia Bowen has taken to social media to show off her new brunette hair and fans are going wild in the comments.
Sharing a photo of her brown locks (and fringe❗️) alongside husband Alex Bowen, Olivia wrote, "Casual Fridays 📷."
Friends of the couple were quite confused by Liv's brown hair debut, with Geordie Shore's Nathan Henry commenting, "Omg I was about to get mad and be like Alex who is that 🥵but it’s you Ma 😍😍😍😍😍."
CHECK OUT: Love Island series 1 - where are they now?
love island series 1 cast - where are they now slider
1 of 15Jessica Hayes - winner of Love Island series 1 (2015) - then
Jessica Hayes, along with Max Morley, became the first ever winner of the first series of the revamped show back in 2015.
2 of 15Jessica Hayes - winner of Love Island series 1 (2015) - now
Sadly, her relationship with Max wasn't meant to be and the pair split just six weeks after leaving the villa. These days, Jess is a fashion and make-up artist. In January 2019, she announced that she's pregnant with her first child.
3 of 15Max Morley - winner of Love Island series 1 (2015) then
Max joined Love Island series one on day 14, and was crowned winner alongside Jessica Hayes.
4 of 15Max Morley - winner of Love Island series 1 (2015) now
After winning the show, Max went onto appear on Ex On The Beach. He also dated Charlotte Crosby and Zara Holland.
5 of 15Jon Clark and Hannah Elizabeth - runners up of Love Island series 1 (2015) then
Jon and Hannah were coupled up from the start of the first series, and finished in second place. They got engaged on the show but, sadly, it wasn't meant to be.
6 of 15Hannah Elizabeth (runner up of Love Island series 1 (2015) now
These days, Hannah is due to welcome a baby into the world with her fiancé George Andreetti, who she regularly posts about on Instagram. She's still modelling, and also runs a crystal healing class at the Utopia Island resort.
7 of 15Jon Clark (runner up of Love Island series 1 (2015) now
The reality TV obsessives among you (same) will know that Jon starred in TOWIE. He also dated Love Island 2017 star Chloe Crowhurst for a time.
8 of 15Jordan Ring - Love Island series 1 (2015) then
Zoe and Jordan carried on dating for a short time after the show finished, but the romance was over by the end of the summer.
9 of 15Jordan Ring - Love Island series 1 (2015) now
Jordan is now signed to a film featured artist agency. Whatever that means.
10 of 15Omar Sultani - Love Island series 1 (2015) then
Poor old Omar had a bit of a shocker after failing to find love and eventually being dumped from the island.
11 of 15Omar Sultani - Love Island series 1 (2015) now
Omar doesn't give too much away about what he's up to now on his social media, but he does go on a hell of a lot of holidays...
12 of 15Joshua Ritchie Love Island series 1 (2015) then
Joshua ended up coming in third place coupled up with pal Lauren Richardson.
13 of 15Joshua Ritchie Love Island series 1 (2015) now
These days, Joshua Ritchie is living his best reality TV life (having also appeared on Ex On The Beach) and is currently dating Charlotte Crosby.
14 of 15Luis Morrison and Cally Jane Beech - Love Island series 1 (2015) then
Luis and his former flame Cally actually managed to stay together after leaving the villa.
15 of 15Luis Morrison and Cally Jane Beech - Love Island series 1 (2015) now
They now have an adorable daughter called Vienna but are sadly no longer together.
Fans were shocked by the 27-year-old's darker look too, and wrote the likes of, "I did not recognise you for like 3 takes!" and, "Oh my god I genuinely was like wow Olivia is gonna be pissed when she see’s this girl snuggling up to Alex," in the comments section.
Much to her fans' dismay, most of which "loved" the former Love Islander's hair, it would seem Olivia's brunette chop was just a bit of fun as she returned to her familiar platinum blonde later that day.
Now we just need to find out where Olivia gets her wigs from - we were CONVINCED it was the real deal.
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This false alarm transformation from Liv comes just as her and Alex have released their his and hers pyjama collection with In The Style.
The range features 25 cosy styles, including pjs for your dog (OMG), and is available in sizes four to 24 for women and XS to 3XL for men.
Speaking about the launch on Instagram, Olivia wrote, "We’ve designed the cutest festive family pyjamas & matching loungewear so you can be twinning with your other halves 🥺 .
"This honestly is a dream for Xmas so excited for you to see it all ❤️."
The range went live earlier today, but you'd better shop it quick because these won't be around for long!