The best brown lipsticks as tried and tested by beauty writers

The shade is going to be hot this autumn

best-brown-lipstick

by Samantha Price |
Updated on

Brown lipstick is synonymous with supermodels of the ‘90s, and the trend has infiltrated the beauty world in a big way. While the look was often associated with celebs from Naomi Campbell to Halle Berry, we've definitely seen brown lipstick make a comeback in recent years.

Spotted all over Instagram, brown lipstick is here to stay. Love Island's Uma Jammeh has been seen sporting the classic '90s look, and previous Love Island cast members such as Georgia Steel, Lana Jenkins and Faye Winter have also taken inspiration from the trend.

best-brown-lipstick-6
©umajammeh Instagram

The versatile colour can be combined with other lipsticks, suits most skin tones and can be worn as the perfect transitional shade from day to night. We predict that brown lipstick is going to be the hottest shade for autumn, with some shades quickly selling out.

heat's best brown lipsticks at a glance:

Best brown lipstick: Too Faced Cocoa Bold In Chocolate Chip, £25 on Beauty Bay

Best brown lipgloss: REFY Lip Gloss In Fawn, £16 on REFY

Best brown lipliner: MAC Lip Pencil In Cork, £20 on LookFantastic

From brown-toned nudes to deep russet shades, there really is a brown lipstick for everyone. So, our beauty writers have put some of the best-known brands to the test to see if their brown lipsticks are really worth shouting about. Why not take a look at our favourite recommendations below?

Whether you're wearing it for a show-stopping daytime guise, or to compliment your night-time glam, with so many hues to choose from, you’ll be spoiled for choice. Here's where to shop the best brown lipsticks, as recommended by beauty writers at heatworld.

SHOP: The best brown lipsticks for fair skin, tried and tested

Best brown lipstick

Expert rating:
4.5
Too Faced Cocoa Bold Lipstick In Chocolate ChipToo Faced
Price: £25
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFA4YFxRGQx1AA0UNCBcASFJdXh9VVlgXUlcXGVRVVxRYXlYIHkNcXwNdEUsRFwlVR1BEGW1wInQUNGMBBAY%3D&x=v1&prdId=10102257185&barcode=AAAEUQUOAFUBBAYFUAY%3D
Alternative retailers
Sephora$29.00View offer
Walmart$20.95View offer
Macy's$24.65View offer
Nordstrom$24.65View offer

Out of all of the lipsticks I tried, I didn't imagine the most pigmented would be my favourite and wow, was I wrong. If you want to nail the '90s look, Too Faced's Cocoa Bold Lipstick in the shade Chocolate Chip will get you there. Bonus point? It also smells like chocolate (literally unreal) so you're in for a total treat.

This shade is distinctly, the most 'brown' of the lipsticks I tried and it can be built up or down depending on how you want to wear it. It has a precise, angled tip to create definition, making the application seamless, and has a creamy finish so feels super hydrating on your lips yet still retains long-lasting power. Its packaging feels luxe yet fresh, with a magnetic lid that snaps into place. Love, love, love it.

Pros

  • Long-lasting pigmented shade
  • Features a sharp, angled tip for precision
  • Smells unbelievable!

Cons

  • May bleed slightly with it being a cream consistency

Best brown lipgloss

Expert rating:
4.0

If you've always wanted to try out brown lipstick but want to achieve a more subtle look, REFY's Lip Gloss is all you need. I love the shade Fawn that adds a slight bit of colour without looking too overpowering. If you prefer the natural look, this shade is one you can wear daily: barefaced, to the gym, whenever, wherever. You can build it up depending on how pigmented you like it, so it's a really versatile shade.

I have never seen lipgloss shine like it, it almost has a flawless glass-like finish that is effortlessly wearable. The only thing I found is that it does have to be reapplied often, and that application can be a little messy. However, I love the overall packaging, and how clean and minimal it looks. A great choice for a brown lipgloss.

Want to see how beauty writer, Georgia Scott rated the REFY Lip Blush? Check out her full review.

Pros

  • Has a flawless glass-like finish
  • Comes in a variety of different shades
  • A wearable, everyday lipgloss

Cons

  • The application can be messy

Best brown lipliner

Expert rating:
4.5
MAC Lip Pencil In Cork LookFantastic

MAC's lipliners are nothing short of a sensation and have been recommended by the Love Island lot and members of our team alike. There's a reason we keep going back to them. After seeing a makeup artist use the shade Cork, I thought I'd try it out for myself. I can also highly recommend the sell-out shade Stone, (my favourite lipliner of all time, which I ended up losing on a night out) cooler in tone but perfect for creating that '90s lip.

As a paler girly, I wanted to start subtle and work up to something more pigmented. So, I lined my lips with MAC's Lip Pencil in Cork and went in with MAC's Kinda Sexy Matte Lipstick to soften it out. The pencil is precise, doesn't wear down easily and has some great lasting power. I really enjoyed the final look overall and it's a liner I'll be adding to my makeup arsenal. However, I have to say I slightly prefer Stone by a margin.

Pros

  • Features a sharp tip for precision
  • Can be used across various lipstick combinations
  • Is a long-wearing pencil that lasts

Cons

  • Does translate slightly warmer in tone in person

Best matte brown lipstick

Expert rating:
3.5
MAC Powder Kiss Velvet Blur Slim Stick In Over The TaupeMAC

MAC's Powder Kiss Velver Blur Slim Stick is the perfect in-between for a nude and a brown shade, and its matte, powder-like quality is giving us major flashbacks tbh. Lovingly dubbed a 'dirty nude', it has the potential to transition from day to night. It looked super flattering with my hair and skin tone and one reviewer commented, 'The colour is buildable on the lips and looks flattering on my brown skin', so it's amazing to know it's a shade that works well on many skin tones.

One thing to be mindful of is the application, and I'd recommend going in with a liner beforehand to perfect the shape you want first. With it being matte, it does show up some of your imperfections. If anything, it was probably slightly too matte for me, while I prefer something with a bit more of a semi-matte finish. This is where it fell short slightly, but others might love this if they can't resist matte lipstick.

Pros

  • Completely matte finish for those that prefer it
  • In between a wearable nude and a brown shade
  • Flattering across many skin tones, according to a reviewer

Cons

  • Application may be tricky due to the flatter tip

Best popular brown lipstick

Expert rating:
4.0
Price: £25
https://redirect.viglink.com?u=WERGFEcNF0xGQ0QcB0ANF08GCVwdRkMZVFcAGFQCVR1dUwdMXlUCXRlAWwpYG0kMBBJFVx5cX0lFF15aCBtYX1wBTRpUDEdRHEIUV01WUVNXBwYGBwEGVBFYThBTc19HCkBFQV5kZxVQFFwVFwQmE0NAVl5VQAs2ZH0%3D&key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&x=v1&prdId=9966927115&barcode=AAAFUwcBCFEHDAYDUws%3D
Alternative retailers
Target$16.00View offer
Walmart$16.25View offer
Macy's$21.25View offer
Nordstrom$21.25View offer

An extremely popular shade at the moment, MAC's Macximal Matte Lipstick in Taupe is one to watch. MAC describes it as a 'muted reddish taupe brown shade' which is exactly how it translates in person. Its warm, matte finish is giving us all of the '90s vibes, but it's really wearable too. One commenter said 'Taupe is the best nude I have ever found as a brown girl', so a great colour across many skin tones.

In all honesty, I found it very similar to Over The Taupe in MAC Powder Kiss Velvet Blur Slim Stick. So much so, I had a debate with my friends over the differences in shade and none of us could find any. However, I do feel like the finish made all the difference and I love that it's silky yet matte with a pointed tip for precision while applying, which is why I've given it a slightly higher rating.

Heat's shopping editor, Aimee Jakes, can also vouch for this shade.

Pros

  • Currently in demand, with thousands of reviews on Boots
  • In between a wearable nude and a brown shade
  • The perfect finish for me - matte, but not too matte with a hint of a silky finish

Cons

  • Not matte enough for some (you can't win 'em all!)

Best satin brown lipstick

Expert rating:
4.0
Price: £16.80 (was £21)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFA4YFxRGQx1AA0UNCBcASFJdXh9VVlgXUlcXGVRVVxRYXlYIHkNcXwNdEUsRFwlVR1BEGXh0JmEUNGMCCAc%3D&x=v1&prdId=9876361507&barcode=AAAEXA0ECFcADQMEXwY%3D
Alternative retailers
Sephora$23.00View offer
Macy's$19.55View offer
Nordstrom$19.55View offer
Target$23.00View offer

Anastasia Beverly Hills' Satin Lipstick has a gorgeous sheer finish making it a stunning wearable shade. I could easily carry this in my daytime bag or wear it on a night out. It matches well with the MAC Lip Liner in Cork, and although it looks more nude/pink in photographs, it's much warmer in person, resulting in a soft brown shade much like its name.

Despite being satin, it doesn't bleed or transfer much and I noticed after rubbing my lips together it retains its shape surprisingly well. Its sharp, angled tip allows you to define your lips with ease and the finish simply glides on while leaving your lips feeling conditioned and hydrated. It's a fab start for those wanting to experiment with a brown lip colour, as it's in between brown and nude and feels really natural to wear.

Pros

  • Surprisingly long-lasting given its satin finish
  • In between a wearable nude and a brown shade
  • Not much bleeding, retains its shape well

Cons

  • Subtle pigmentation, some may prefer higher impact

SHOP: The best brown lipsticks for all skin tones

Best recommended lipliner

Expert rating:
4.5
Barry M Lip Liner In ChocolateAmazon
Price: £3.45

Beauty writer at heat, Emma Richardson can't recommend Barry M's Lip Liner enough. She says, 'When it comes to lipstick, I tend to steer clear of darker shades such as brown, but this lip liner from Barry M is too good to not use.' She went on to say 'It's really creamy and goes on the lips like a dream, and looks especially good for date night makeup looks. I usually use it to subtly line my lips, but it could easily be used as an all-over lip shade, similar to a lipstick'.

Pros

  • A fantastic budget option
  • Velvety smooth with a creamy texture
  • Firm enough to draw a precise line

Cons

  • May not be as long-lasting as other options

Best highly rated brown lipstick

Expert rating:
4.0
Maybelline New York Lip Colour In 130 ExtraAmazon
Price: £8.07

Maybelline's New York Lip Colour is a force to be reckoned with. Boasting up to 16 hours of wear, this lip colour comes in a stunning high-gloss finish which reviewers say isn't tacky or sticky either. One reviewer described the colour as a 'a nice orange warm nude colour'. with product pictures translating as a warmer brown shade. So perfect if you're looking for that in-between, nude brown lip colour with a warm tone.

Pros

  • Has an ultra high-gloss finish
  • Up to 16 hours of smudge-free wear
  • Highly pigmented with fab colour payoff

Cons

  • May be drying on the lips

Best budget brown lipstick

Expert rating:
4.5

Velvety, non-drying and super light, you won't even remember you're wearing it - except for all the compliments you'll be receiving, obviously. NYX Professional Makeup Suede Matte Lipstick is available in a few brown tones, such as Bunch Me and Free Spirit, with darker tones such as Lalaland really adding some depth. Hundreds of reviews state that despite its affordable price point, it performs 'amazingly'.

Pros

  • Feels lightweight as you wear it
  • A few brown shades to choose from
  • Vibrant colour with long-lasting matte finish

Cons

  • Some reviewers said the texture was too powdery for them

Best true 90s brown lipstick

Expert rating:
4.5
Revlon Super Lustrous Lipstick In Rum RaisinAmazon
Price: £6.99
Alternative retailers
Walmart$5.62View offer
Target$6.49View offer
Ulta$10.49View offer
Newegg$25.38View offer

Rum Raisin is the ultimate '90s shade, and you'll be pleased to know it's still going strong. Revlon dominated the lipstick industry during this era with its brown-toned shades - and Rum Raisin is no exception. Rumberry is another brown-toned shade in the Super Lustrous Lipsticks, but a deeper, darker and vampire shade, whereas rum raisin is lighter and warmer. One reviewer commented, 'Bought this after seeing it on Instagram and it's everything and more than I had hoped it would be'. That's all we need to know.

Pros

  • A much-loved 90s shade
  • Has a high-gloss finish
  • Enriched with silk extracts and vitamins

Cons

  • Creamy consistency may mean it may need reapplying often

Best cool toned brown lipstick

Expert rating:
4.5
Rimmel Lasting Finish Lipstick 90's BabyAmazon
Price: £5.99

90's Baby from Rimmel is definitely a statement lip colour, there's no doubt about it. Ideal for teaming with smudged liner, this is an authentic-looking, grungy '90s shade. It's characterised by a hint of shimmer with a creamy finish. And, reviewers say the Lasting Finish Lipstick is just that - a long-lasting shade with a fantastic colour payoff. We love that it's enriched with aloe butter and natural oils for hydrated lips as you wear it.

Pros

  • Perfect for creating an authentic '90s look
  • A cool-toned brown that works across various skin tones
  • Has a shimmery finish for making a statement

Cons

  • Shimmer finish may not be wearable for daily wear

Best longwear brown lipstick

Expert rating:
4.5

From its foundations to its lipstick, NARS has certainly made a name for itself in the world of beauty. The Powermatte Lipstick comes recommended by reviewers, with one saying 'Such a nice colour and lasts many hours. It doesn’t make my lips feel dry either, considering it is a matte lipstick'. The formula combines a blend of pure pigments with colour-locking ingredients for lasting, powerful colour.

Pros

  • Up to 10 hours of long-lasting wear
  • Contains Power Pigment Complex for bold hues
  • Has a transfer-resistant formula

Cons

  • One commenter said they found they had to apply several layers

Best cream brown lipstick

Expert rating:
4.5
Milani Color Fetish The Nudes Collection In DesireMilani
Price: £12.50
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcElIQAwQRSFJdXh9GFlsKW1gNXx1TXQhbRRUFVEBaQQ4eDwUVEQMcXlpAG1RXCFJMExtUVUENRlIVUxwFB10cHE9LIEheAgEHBQ8IDg%3D%3D&x=v1
Alternative retailers
Ulta$7.69View offer
Walmart$8.97View offer

The Milani Color Fetish Nudes Collection came recommended by tried and tested reviewers on Reddit, so we know this is the real deal. (Trust Reddit to help us with all of our problems). This is an affordable lippy with a velvet matte finish and high colour payoff, and the collection is designed with all skin tones in mind. A faithful customer commented, 'Milani, you kill it with your lip products, you really do', going on to say that they owned a few shades and that they're a long-lasting, non-drying lip colour.

Pros

  • Highly recommended at Superdrug
  • Designed to complement every skin tone
  • Non-drying while still being matte

Cons

  • May feather due to creamy consistency

Best natural brown lipstick

Expert rating:
5.0

With thousands of glowing reviews, ILIA takes clean beauty to new heights with a reimagined take on its cult-classic lip balm. The Balmy Tint Hydrating Lip Balm in the shade Faded comes in a neutral cocoa brown, perfect for all skin tones. The easy-to-wear everyday balm is buildable and contains moisture-boosting ingredients for hydrating wear. One customer commented, 'Faded is the perfect cocoa brown for year-round'.

Pros

  • Highly rated on ILIA
  • Clean ingredients with natural hydrating extracts
  • Buildable, natural-looking colour for all skin tones

Cons

  • Some weren't a fan of the scent

Best trending brown lipstick

Expert rating:
4.0
Charlotte Tilbury Matte Revolution Lipstick In So 90sCharlotte Tilbury

The perfect nude-brown lipstick for a matte 90s supermodel-inspired lip look. The Matte Revolution lipstick in So 90s is a long-lasting, buildable matte brown lipstick for a timelessly elegant soft chocolate cream pout. A blend of oils, triglycerides and waxes gives you buildable, long-lasting colour for up to 10 hours. One commenter recommended this lip colour, saying 'If you have medium to deep skin tone and you have naturally darker lips, try this colour out'.

Pros

  • Up to 10 hours of long-lasting colour
  • Square, angled tip mimics the shape of a lip brush for precision
  • Orchid extract softens, protects and hydrates lips

Cons

  • Colour was more of a mulberry than expected for some

Best brown lipstick for all skin tones

Expert rating:
4.0
Glossier Generation G Sheer Mat Lipstick In MaltGlossier

Ideal for a low-key everyday brown, this Glossier lip colour gives the look and finish of just-blotted lipstick, without the blot. The dialled-down pigment adapts to your natural lip colour and gives a casual look that appears a little different on everyone, perfect for all skin tones. A reviewer said, 'This lipstick is amazing, looks so natural and just really pulls my whole look together'.

Pros

  • A buildable, natural-looking lip colour
  • Gives a blurred lip effect for a subtle wash of colour
  • Enriched with Vitamin E for protection and hydration

Cons

  • Has a new formula and some customers prefer the old formula

FAQs

How we tested the best brown lipstick?

Our tried and tested recommendations were chosen based on the pigmentation, precision, finish, lasting power and value of the brown lipsticks in question - and shades we just liked in general, tbh.

Senior Commercial Content Writer, Sam, wanted to test the suitability of brown lipstick for pale skin, given that she'd never tried a brown lipstick before. Generally speaking, she tended to gravitate towards less pigmented shades so that they weren't too overwhelming on her skin tone.

What brown lipstick is best suited to me?

There are a few things to consider when choosing the best brown lipstick. Of course, the colour of your skin, hair and eyes are the main thing you want to consider. The undertone and overtone of your skin may also be a determining factor in what brown lipstick looks best on you.

Our recommendation? Go into the store and try before you buy. Swatch various shades across the back of your hand or wrist and see which colour looks most complimentary. Or, if you can't get into the store, most brands have virtual shade finders now, such as Charlotte Tilbury and MAC that can recommend your perfect shade from home instead.

Finally, if all else fails, just wear what you like! It doesn't necessarily matter if your fave lipstick doesn't match your skin's undertone or overtone. If you feel confident wearing it, then that's the most important thing.

Samantha Price is a Senior Commercial Content Writer for heat. During her time at Bauer, she has worked on several projects, from championing the heat newsletters to writing expertly crafted buying guides on beauty, fashion and lifestyle.

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