Every now and then, a product hits the beauty shelves that truly changes the game. Maybelline is very good at hitting the nail on the head, given the viral success of its Skin Tint, Sky High Mascara, and Fit Me Powder, to name just a few.
But, perhaps the product with the most impressive reputation is its holy grail concealer, the Maybelline Instant Anti Age Eraser Eye Concealer. Loved for its spongey applicator, multitude of shades and coverage capabilities, it's no wonder it's a favourite of team heat, and you'll certainly find it in this writer's make-up bag (as well as at least four others within earshot at time of writing).
It also has a number of celebrities who swear by it, most notably Gigi Hadid, Leigh-Ann Pinnock and even Mrs Hinch. It's so well-loved that one sells every six seconds in the UK, and it has over 67,000 reviews on Amazon.
Not in on the hype yet? You're in luck, as it's currently on offer for just £7.98, as opposed to the usual price of £9.99. The perfect time to stock up.
And it isn't just a brilliant concealer, either, it's also been used by Millie Court for contouring - just simply purchase a darker shade. Genius.
SHOP: The cult favourite Maybelline Eraser Concealer
MaybellineDescription
This multi-purpose liquid concealer is brilliant for covering dark circles, correcting imperfections, and sculpting and illuminating skin.
Pros
- Natural finish
- Longwear
- Good shade range
- Easy-to-use applicator
Cons
- Sponge needs cleaning regularly
Jade Moscrop is the Commercial Content Editor for heat, specialising in lifestyle topics. When she’s not writing about moisturisers, lipstick dupes and gym leggings, you’ll usually find her on a hot girl walk, buying houseplants or listening to female-fronted rock bands.