If you haven’t heard already, though we’re sure you have by now, Black Friday is nearly here and we're ready to take full advantage of those Black Friday fashion deals. While we wait for the big event, there's still many a deal to be had. For those of you who love treating yourselves to a fashion haul (guilty), you're in luck, because you can still grab a hidden gem in the sales from some of our holy-grail brands.
Some of our go-to fashion retailers, like ASOS and PrettyLittleThing have items in their outlets right now that give us the chance to grab some sweet deals on wardrobe staples before Black Friday. From warm winter coats to daring cocktail dresses for party season and - of course - casual classics. We’ve put together the ultimate guide on where to shop the best fashion deals currently in the sale.
Best early Black Friday fashion deals:
Ann Summers: Up to 70% off lingerie
Boux Avenue: Up to 72% off lingerie
Club L London: Reductions on party dresses, occasionwear, and more
Debenhams: Up to 70% off on women's fashion deals
Free People: Reductions on boho fashion
Gymshark: Up to 50% off on fitness essentials
Lounge: Up to 30% off lingerie
John Lewis: Reductions on women's fashion
Marks & Spencer: Deals on women's fashion in the outlet
Nobody's Child: Up to 75% off dresses and jumpers
PrettyLittleThing: Up to 80% off on going-out dresses and more
Public Desire: Up to 70% off on going-out dresses, shoes and more
Pull & Bear: Special prices on basics, shoes and accessories
River Island: Reductions on trending women's fashion
SKIMS: Reductions on loungewear, swimwear, shapewear and more
Urban Outfitters: Offers on statement fashion and furniture
You’ll notice that the majority of your go-to sites take part in Black Friday discounts, but the trick is finding the retailers with the most worthwhile sales. We've done the hard work for you by highlighting some of the best Black Friday fashion deals for you to look out for in time for the big event.
If you're curious about what we're buying for Black Friday, there are a couple of heat's favourite deals included in the list, with some of our fave brands being ones we return to year after year. Among our recommendations are Gymshark and TALA, where you might be able to snap up a Black Friday fitness deal or two.
So, here are some of the fashion brands that are known to take part in Black Friday - and, who might even have offers running on fashion pieces right now. Get bookmarking, ASAP.
SHOP: Best Black Friday fashion deals 2024
1.
Ann Summers
Looking for a new bra but don't want to fork out loads of cash? Ann Summers is your solution, with a range of bras and lingerie guaranteed to be discounted further throughout the sale season. Atm, we're seeing savings of up to 70% off.
2.
ASOS
ASOS is like your big sister: they always tell you what's new and what you should be wearing. Thankfully, we will be taking its fashion advice and getting some serious discounts. Up to 75% off in the sale? We'll take it.
3.
ARKET
ARKET is a treasure trove of long-lasting, quality and stylish pieces with everything from knitwear to outerwear making the list. There aren't any deals running at the moment, but you can shop from its archive of pre-loved items while you wait for the real deal.
4.
Bershka
If you're looking for clothes you spotted on Pinterest, chances are they're from Bershka. Its Black Friday sale saw plenty of discounts and it even had offers running for Cyber Monday. Its sale section has savings of up to half price, so we're anticipating even higher discounts for Black Friday.
5.
Boohoo
Affordable fashion retailer Boohoo is always one offering discounts and deals in its sale, and it takes a deal pretty seriously. That's why we're looking to its sale for fashion-forward pieces on a budget. Psst... there's up to 60% off right now.
6.
Boux Avenue
Cosy and comfy, you can trust Boux Avenue for some good quality nightwear, lingerie and everything in between, with up to 70% off running on their site. Whether it's a snuggly new PJ set or a smoking lingerie set, Boux Avenue is a sure go-to.
For classy occasionwear, Club L London is the clear winner. There are offers running right now, so that you can get the luxury look without the added price tag. From cocktail dresses to floor-length gowns, Club L has it all.
8.
Debenhams
Department store, Debenhams, is a perfect go-to for a bargain, but when Black Friday comes around, it knocks its discounts further out of the park. There's up to 70% off on women's fashion, with discounts on some fab brand names making it into the sale. Kurt Geiger, anyone?
9.
EGO
EGO is usually associated with killer heels, but what if we told you it has a range of clothing as well as accessories? Much loved by the Love Island lot, there's up to 75% off its range of partywear, so your next night-out dress is basically sorted.
10.
Free People
Floaty dresses and boho fashion? Yes, please. Free People offers some quality clothing and while usually more expensive, we've noticed some amazing pieces make their way into the sale section on site...
11.
Gymshark
Check out the best of the Gymshark sale to get yourself some activewear in the sales. Our trending editor, Aimee, can't recommend the Gymshark sale enough. The opportunity to get all of your leggings, sports bras and fitness fashion at a fraction of the price.
12.
H&M
Cool yet chic, bold yet versatile, H&M has it all. We're glad they're on board with Black Friday because it gives us the chance to stock up on much-needed basics. Its sale is in full swing, offering up to 60% off on statement pieces and accessories.
13.
Lounge
Lounge has some of the most unreal underwear sets around. While deals are limited atm, we noticed that they're offering up to 30% off some of their lingerie over on their sale page. It's safe to say we're definitely snapping these up asap.
14.
John Lewis
JL is a no-brainer when it comes to sale seasons. There are so many brands on offer that you'll be spoilt for choice. And, the sale section is a total breeze to navigate. Whether it's coats and jackets or a killer pair of shoes, John Lewis has us covered.
15.
Mango
Mango has savings across its website if you're looking for some good quality clothing at a decent price. We could spend hours browsing its outlet for trending pieces. From its 'more than 70% off' range to its 'special discounts' range, we're well and truly stocking up while we can.
16.
Marks & Spencer
We could write paragraphs about how much we love M&S. Its clothing is classic, quality and so on-trend. The women's clearance section has loads of reductions to browse, including savings on dresses, footwear, accessories, swimwear fitness essentials - and more.
17.
New Look
A high street classic, you'll be sure to find some good deals this at New Look. The brand's coats are a personal fave of ours, so if you see one in the sale, grab it FAST. In the sale, we've also spotted some fab statement dresses that are so on trend for this season.
18.
Nobody's Child
Nobody's Child is a brand that delivers the latest fashion, styles and trends while also focusing on sustainability and eco-friendly clothing. Offering fashion that can double up as casual or occasionwear, this brand is a sure favourite. Plus, there's up to 75% off certain pieces right now...
What can we say about PLT? It has fashion down to a T. Take advantage of its generous discounts with its sale. There's a stunning 80% off deal in the sale, as well as loads more discounts on other party dresses to shop.
20.
Pull & Bear
Pull & Bear has great deals and discounts all year round, but it's one that often participates in the Black Friday sales and we couldn't be happier. You can find all of their deals on their promotions page, where you might be able to scout out a discount.
21.
River Island
River Island knows how to make any outfit classy, so we were pleased to know that it joins in on all the Black Friday fun. Currently, River Island is running offers on everything from trending dresses to stylish tops, co-ords and jackets.
22.
SKIMS
Kim K's SKIMS is not one to miss out on during Black Friday. At the moment, there are limited offers available on loungewear, shapewear and swimwear. Definitely one to revisit during the big event, we'll be making the most of Black Friday at SKIMS this year.
23.
Superdry
Superdry has been on our radar, so we're pleased it's getting involved in the deals. At the moment, there's up to 50% off partywear and 30% off outwear. All the more reason for us to get prepared in time for our Christmas night out.
24.
TALA
Activewear brand TALA is the perfect go-to for sportswear you can trust. With a range of products waiting for you to shop, you should definitely consider taking a look at its sale. At the moment, there are loads of gorgeous swimwear and bikini options on offer.
25.
UNIQLO
High street fashion retailer UNIQLO knows a thing or two about basics, and we're making the most of the sale while we still can. This is one of the team's favourite brands, and Emily says, 'Whether it’s a merino wool turtle neck or some everyday basics, it’s the one brand I can’t live without.'
26.
Urban Outfitters
Urban Outfitters knocks it out of the park every time, with cool clothes, homeware products and more. Its Black Friday sale means some great offers every year, and these are the statement pieces to browse in the sale.
27.
Very
Very is a hub for all things fashion, from loungewear to activewear and more, there are tonnes of brands to shop for here. You can snap up some massive savings on women's fashion, footwear and accessories from highly sought-after brand names, such as Levi's, Tommy Hilfiger and more.
FAQs
When is Black Friday 2024?
Black Friday 2024 will fall on the last Friday of November, so this year it's Friday 29 November 2024. The countdown has already begun, and early deals often take place from the start of November. Despite being called 'Black Friday', deals often also run over the whole weekend, and even into the following Monday, AKA Cyber Monday.
What is Black Friday?
Black Friday is an annual sales event that typically takes place on the last Friday of November and comes from the United States. Black Friday happens the day after the US holiday, Thanksgiving, and usually marks the start of the Christmas shopping season.
Is Black Friday or Cyber Monday better for fashion deals?
Black Friday tends to be better for fashion deals all around. Black Friday sales tend to have deals on everything across loads of different brands. However, further reductions have been known to take place on Cyber Monday, with PrettyLittleThing offering up to 70% off on Cyber Monday last year.
However, we would recommend starting on Black Friday rather than Cyber Monday, as stock can be limited. While it might be tempting to hold out for further reductions, we'd recommend getting it when you see it, as stock sells extremely fast.
Is it worth waiting for Black Friday deals?
We'd say so, especially when it comes to stellar outfits. Black Friday means loads of discounts on some big brand names. Being patient, waiting on bigger brands to drop their deals and investing in higher-quality pieces can really make all the difference.
What are the expected Black Friday fashion deals?
Last year, nearly every brand took part, and we saw deals on brands like ASOS, PrettyLittleThing and more. We saw up to 80% off on ASOS, 70% off on Monki and 50% off TALA, so there are some huge offers expected for this year.
Emma Richardson is a Beauty & Fashion Product Writer for heat. She covers shopping, lifestyle, celebs and anything trending.