Amazon's Prime Day is here, and there are plenty of incredible beauty deals to be found on the site. Love a beauty fix but haven’t got the bank balance to allow it? From skincare to make-up, hair care and more, the shopping giant has everything you need. And, at a bargain price. What more could you want?
Let's have a look at the best deals on the Amazon site that'll save you tons of money on your favourite beauty products, with discounts on products from our favourite brands, including Maybelline and L'Oréal.
heat's pick of the best Amazon beauty deals, at a glance
SHOP: Best Amazon Prime Day beauty deals 2025
75% off
amazonAchieve perfectly sleek and straight hair with these essential Remington straighteners, infused with keratin and almond oil.
Pros
- Heats up in 15 seconds
- The straightener adapts to the optimum temperature for your hair
- Plates are infused with keratin and almond oil for shiny hair
Cons
- One reviewer felt that the plate gets too hot
60% off
L'Oréal ParisInstantly plump and hydrate your skin with this viral hyaluronic serum from L'Oréal. Simply apply before moisturiser to flood the skin with moisture.
Pros
- Intensive anti-wrinkle serum
- 1.5% pure Hyaluronic Acid
- Hydrates skin
Cons
- Product is said to be fragranced
62% off
AmazonIt's the perfect time to pick up this TikTok-obsessed eye serum from L'Oréal to instantly depuff and hydrate your under eyes.
Pros
- Suitable for all skin tones
- Helps to brighten dark circles
- Cooling applicator helps tired eyes
Cons
- One reviewer found it a little sticky
44% off
AmazonThis bestselling hair tool is perfect for getting salon-worthy hair at home.
Pros
- Give the power of a dryer and the volume of a styler
- Ceramic coating reduces heat damage
- Reduces frizz and helps hair look shiny
Cons
- Some customers said it was slightly heavier than a traditional hair dryer
24% off
AmazonUsed by Love Island stars, including Elma Pazar, this bestselling lip stain is the ultimate long-lasting lip product.
Pros
- Wide range of shades
- Smudge-proof, transfer-proof and water-proof
- Buildable colour
Cons
- One customer said it left their lips dry
63% off
AmazonNow is the perfect time to stock up on St.Tropez tan and get that sunkissed look for less.
Pros
- Vegan friendly
- Quick drying
- No self tan smell
Cons
- One reviewer said it can stain
74% off
AmazonAmp up your cleansing routine with Foreo's Luna Mini, designed to make your cleanser work harder and improve the condition of the skin.
Pros
- Removes oil, sweat and make-up residue from skin
- Hygienic silicone bristles
- Suitable for travel
Cons
- One reviewer found they needed to foam up the cleaner before use
50% off
Elizabeth Arden One of my absolute favourite beauty essentials - this iconic, multipurpose cream can be used in so many ways to banish the look and feel of dry skin. From cuticles to lips to elbows, this cream works wonders, and we couldn't recommend it more.
Pros
- Helps dry and chapped skin
- Versatile product
- Can be used on face and body
Cons
- Product is said to be scented, which might not be for everyone
52% off
COSRXThis viral snail mucin skincare serum infuses the skin with hyaluronic acid to leave a super hydrated, glowing finish.
Pros
- Rejuvenates skin
- Lightweight, so absorbs into the skin quickly
- No snails are harmed - it's made in a safe way
Cons
- Might not suit everyone
45% off
AmazonAmazon's #1 bestseller in mascara - and for good reason. This mascara is a favourite of Molly-Mae Hague for giving ultra-fluttery lashes on a budget.
Pros
- A favourite of Molly-Mae Hague
- Amazon's #1 bestselling mascara
- Now more than half price off
Cons
- Not necessarily waterproof
11.
Olay Super Serum
50% off
OlayThis coveted facial serum sells out time and time again. Now's your chance to stock up on this skincare essential while it's on offer.
Pros
- Contains vitamin C with niacinamide and collagen peptide
- Lightweight, fast-absorbing formula
- Clinically tested across diverse skin tones
Cons
- May not be suitable for sensitive skin
39% off
Aveeno
This moisturiser is one of Molly-Mae Hague's skincare faves. Struggle with sensitive skin? This cream will be your saviour.
Pros
- Hypoallergenic and suitable for sensitive skin
- Helps to nourish the skin's moisture barrier
- Keeps skin hydrated all day
Cons
- One reviewer said it wasn't the best choice for oily skin
44% off
Tan LuxePerfect your holiday tan all year round with Tan Luxe's The Gradual lotion.
Pros
- Can be used on both the face and body
- You can build a tan which suits your personal preferences
- Lightweight formula
Cons
- Some people found the colour didn't suit them
30% off
L'Oréal Paris
This viral skin enhancer from L'Oréal has a range of celebrity fans, including Kendall Jenner, and we are big fans too.
Pros
- Hydrating on the skin
- Can be worn alone or under foundation
- Enhances your skin's glow
Cons
- One reviewer said it took a little while to soak into the skin
34% off
AmazonA celeb and heat-approved foundation that's now on sale for less than £8 - incredible.
Pros
- Available in 20 shades
- Lightweight and breathable coverage
- Contains hyaluronic acid
Cons
- Colour matching may be tricky
34% off
Urban Decay 
You can't go wrong with this setting spray, which is perfect for helping your makeup last all day.
Pros
- Temperature Control Technology lowers the temperature of makeup to lock it in
- Over 80% said their makeup not only looked better, it stayed on better
- Locks makeup in for up to 16 hours
Cons
- Scent
17.
Weleda Skin Food
29% off
AmazonAn all-time fave of the Love Island lot, celebs and MUAs alike, Weleda Skin Food has reached cult status. Now's your chance to stock up on this multipurpose moisturiser.
Pros
- Can be used as a facial moisturiser, body moisturiser and primer
- Contains natural skin-loving ingredients
- Highly hydrating and moisturising formula
Cons
- Consistency is a bit thick
36% off
CeraVeKeep breakouts at bay with CeraVe's hydrating foaming cleanser, ideal for use on all skin types as well as sensitive skin. Formulated with 3 essential ceramides, hyaluronic acid and niacinamide.
Pros
- Brings hydration back into the skin while cleansing
- Formulated with essential ceramides, hyaluronic acid and niacinamide
- Suitable for all skin types
Cons
- May not lather to everyone's liking
37% off
MaybellineMaybelline's Instant Anti Age Eraser Eye Concealer will be your best friend for hiding any undereye circles and blemishes.
Pros
- Ideal for covering dark circles
- The formula is enriched with goji berry and haloxyl, which can slow down ageing
- Long-lasting
Cons
- Some reviewers aren't a fan of the applicator
55% off
GarnierPick up this viral glowing SPF base infused with vitamin C from Garnier to create the ultimate base.
Pros
- Contains SPF50+
- Suitable for all skin types
- Vitamin C enhances complexion
Cons
- Glowy finish might not be to everyone's taste
36% off
AmazonGet perfect hair with this iconic Olaplex product.
Pros
- Repairs the bonds in damaged hair
- Makes hair super soft and silky
- Highly rated on Amazon
Cons
- Too much of the product can make hair too soft
23% off
AmazonAchieve a professional hair removal treatment in the comfort of your home with Philips' Lumea IPL Hair Removal Device.
Pros
- Prevents hair growth
- You can choose the intensity setting that suits you best
- Contains attachments for face and body
Cons
- One reviewer felt it worked better on darker hair than light hair
30% off
amazonCraving super glowy skin? Simply sweep over these must-have exfoliating pads from Nip + Fab to gently remove dead skin cells and add radiance.
Pros
- Can help with acne scarring and pigmentation
- Contains hyaluronic acid for hydration
- Can help reduce blemishes
Cons
- Those with sensitive skin are advised to use less often
41% off
COLOR WOWConsider this award-winning COLOR WOW anti-frizz spray. It's said to be effective at reducing frizz and keeping it smooth for up to three days, while also delivering noticeable shine. Lush.
Pros
- Enjoy this award-winning anti-frizz spray (!)
- All-season, weatherproofing powerhouse
- Can last up to three days straight (!)
Cons
- Customers disagree on how well it handles humidity
25
ELEMISThis ELEMIS Pro-Collagen Cleansing Balm is great at removing makeup and leaving skin feeling clean and soft. So many customers love the smell - it's a spa-like experience...
Pros
- Infused with nine nourishing essential oils
- Moisturising makeup remover for clean, glowing skin
- Clinically proven 24 hour skin barrier support
Cons
- A little on the pricey side - luckily, it's on sale (!)
34% off
OlaplexTry this cult-fave from Olaplex at £10 cheaper. With a lovely scent, this oil works well to smooth and de-frizz, particularly for dry curly hair. Expect healthy and shiny hair. You're welcome.
Pros
- Cult-fave lightweight styling oil, which is on sale (!)
- Adds shine, strengthens and heat protects for up to 232°C
- Expect a boost, damage control and replenishment
Cons
- Opinions about greasiness are mixed
When is Amazon Prime Day 2025?
Amazon's summer Prime Day is live now - for four days (!) Don't worry, if you miss this opportunity, there is an autumn Prime Day that usually takes place around October.
How to sign up for Amazon Prime
You can easily apply to Amazon Prime here for £8.99 a month to enjoy the many benefits of being a member.
Georgia Scott is a beauty and fashion product writer writing for heat specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at university and worked as a retail beauty advisor and make-up artist.