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Heat Prime Day Beauty sale

by Georgia Scott |
Updated on

Amazon's Prime Big Deal Days may now be over, but there's still plenty of incredible beauty deals to be found on the site. Love a beauty fix but haven’t got the bank balance to allow it? From skincare to make-up, hair care and more, the shopping giant has everything you need. Let's have a look at the best deals on the Amazon site that'll save you tons of money on your favourite beauty products.

Best Amazon beauty deals to shop, at a glance:

Maybelline: Up to 20% off mascara, foundation and more
COSRX: Up to 49% off cream, toners and serums
CeraVe: Up to 25% off moisturisers and cleansers
L'Oreal Paris: Up to 50% off serums, foundations and creams

When is Amazon Prime Day?

Amazon Prime Big Deal Days is happening right now. This limited-time event allows Prime members to grab some amazing Amazon beauty products at some pretty amazing prices. The event takes place from 8-9 October, with plenty of incredible offers to take advantage of.

You have to be a Prime member to get involved in the deals but let's be honest - who isn't in this day and age? Prime membership costs £8.99 a month, so sign up for a free 30-day trial to experience all the lovely benefits Prime has to offer.

Keep an eye on this page, as we will be updating it with the best beauty deals throughout the event as we bring you everything you need to know. Amazon's selection of beauty products certainly does not disappoint. You won't want to miss it!

SHOP: Best Prime Day makeup deals 2024

55% off

Remington Keratin Protect Intelligent Ceramic Hair Straightenersamazon
Price: $54.04 (was £119.99)

Achieve perfectly sleek and straight hair with these essential Remington straighteners, infused with keratin and almond oil.

Pros

  • Heats up in 15 seconds
  • The straightener adapts to the optimum temperature for your hair
  • Plates are infused with keratin and almond oil for shiny hair

Cons

  • One reviewer felt that the plate gets too hot

50% off

L'Oréal Paris Revitalift Filler Hyaluronic AcidL'Oréal Paris
Price: $15.98 (was £31.99)
Alternative retailers
PrettyLittleThing US$21.50View offer
Walmart$31.21View offer

Instantly plump and hydrate your skin with this viral hyaluronic serum from L'Oréal. Simply apply before moisturiser to flood the skin with moisture.

Pros

  • Intensive anti-wrinkle serum
  • 1.5% pure Hyaluronic Acid
  • Hydrates skin

Cons

  • Product is said to be fragranced

50% off

L'Oréal Paris 2.5% Hyaluronic Acid and Caffeine Eye SerumAmazon
Price: $16 (was £31.99)
Alternative retailers
PrettyLittleThing US$45.00View offer

It's the perfect time to pick up this TikTok-obsessed eye serum from L'Oréal to instantly depuff and hydrate your under eyes.

Pros

  • Suitable for all skin tones
  • Helps to brighten dark circles
  • Cooling applicator helps tired eyes

Cons

  • One reviewer found it a little sticky

37% off

Foreo Luna Mini 2 Facial Cleansing BrushAmazon
Price: $74.99 (was £119)
Alternative retailers
FragranceNet.com$107.79View offer
Target$119.99View offer
Walmart$139.00View offer

Amp up your cleansing routine with Foreo's Luna Mini, designed to make your cleanser work harder and improve the condition of the skin.

Pros

  • Removes oil, sweat and make-up residue from skin
  • Hygienic silicone bristles
  • Suitable for travel

Cons

  • One reviewer found they needed to foam up the cleaner before use

52% off

Elizabeth Arden Eight Hour CreamElizabeth Arden
Price: $13.79 (was £29)
Alternative retailers
Walmart$19.00View offer
FragranceNet.com$21.69View offer
SkinStore$29.00View offer
Dermstore$35.00View offer

One of my absolute favourite beauty essentials - this iconic, multipurpose cream can be used in so many ways to banish the look and feel of dry skin. From cuticles to lips to elbows, this cream works wonders, and we couldn't recommend it more.

Pros

  • Helps dry and chapped skin
  • Versatile product
  • Can be used on face and body

Cons

  • Product is said to be scented, which might not be for everyone

49% off

COSRX Advanced Snail 96 Mucin Power EssenceCOSRX
Price: $12.15 (was £23.99)
Alternative retailers
Walmart$21.99View offer
JCPenney$22.50View offer
Target$25.00View offer
Ulta$25.00View offer

This viral snail mucin skincare serum infuses the skin with hyaluronic acid to leave a super hydrated, glowing finish.

Pros

  • Rejuvenates skin
  • Lightweight, so absorbs into the skin quickly
  • No snails are harmed - it's made in a safe way

Cons

  • Might not suit everyone

32% off

Maybelline New York Lash Sensational Sky High MascaraAmazon
Price: $8.88 (WAS £12.99)

Amazon's #1 bestseller in mascara - and for good reason. This mascara is a favourite of Molly-Mae Hague for giving ultra-fluttery lashes on a budget.

Pros

  • A favourite of Molly-Mae Hague
  • Amazon's #1 bestselling mascara
  • Now more than half price off

Cons

  • Not necessarily waterproof

50% off

Olay Super SerumOlay
Price: $19.99 (WAS £39.99)

This coveted facial serum sells out time and time again. Now's your chance to stock up on this skincare essential while it's on offer.

Pros

  • Contains vitamin C with niacinamide and collagen peptide
  • Lightweight, fast-absorbing formula
  • Clinically tested across diverse skin tones

Cons

  • May not be suitable for sensitive skin

21% off

Aveeno Face Calm+Restore Oat Gel MoisturiserAveeno
Price: $9.50 (was £11.99)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcEVIOCQAXEh9RXF0ZUEZMdk8GU15fHyBRRVUGSVUedgdaDh1MIAteXl9ZU1dCTnRLBlddHQdUBBpVDx4BBwpSBlFWVVVS&x=v1&prdId=10218816362&barcode=AAMHUwABDlIHBQsAVgA%3D

One of Molly-Mae Hague's skincare faves as a great dupe for Tatcha's Dewy Skin Cream - struggle with sensitive skin? This cream will be your saviour.

Pros

  • Hypoallergenic and suitable for sensitive skin
  • Helps to nourish the skin's moisture barrier
  • Keeps skin hydrated all day

Cons

  • One reviewer said it wasn't the best choice for oily skin

30% off

Tan Luxe The Gradual Illuminating Tanning LotionTan Luxe
Price: $17.40 (was £25)
Alternative retailers
Ulta$34.00View offer
Kohl's$34.00View offer
Sephora$34.00View offer
Neiman Marcus$34.00View offer

Perfect your holiday tan all year round with Tan Luxe's The Gradual lotion.

Pros

  • Can be used on both the face and body
  • You can build a tan which suits your personal preferences
  • Lightweight formula

Cons

  • Some people found the colour didn't suit them

24% off

L'Oréal Paris Lumi Glotion Glow EnhancerL'Oréal Paris
Price: $9.17 (was £11.99)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcFkEHEBUcClhGR1xTTV4KWV5NQ0MfXklbRV0CXRlDUxRaEUkRBBRQVlpDUxRaFlpQTlFcX0YNW1kVDlRQWkcLHgUIDhJIWUZeXA%3D%3D&x=v1&prdId=10968945228&barcode=AAMEVAQCClcAAQMHUQM%3D
Alternative retailers
Walmart$33.00View offer

This viral skin enhancer from L'Oréal has a range of celebrity fans including Kendall Jenner, and we are big fans too.

Pros

  • Hydrating on the skin
  • Can be worn alone or under foundation
  • Enhances your skin's glow

Cons

  • One reviewer said it took a little while to soak into the skin

40% off

Makeup Revolution Skin Silk Serum FoundationAmazon
Price: $6.59 (WAS £10.99)
Alternative retailers
PrettyLittleThing US$6.00View offer
Target$14.00View offer
Ulta$14.00View offer

A celeb and heat-approved foundation that's now on sale for less than £10 - incredible.

Pros

  • Available in 20 shades
  • Lightweight and breathable coverage
  • Contains hyaluronic acid

Cons

  • Colour matching may be tricky

21% off

Urban Decay All Nighter Makeup Setting SprayUrban Decay
Price: $22.40 (WAS £28.50)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcEVIOCQAXEh9RXF0ZUEZMYksBV14ddgFXVkFOcFhfHyhaBQwVABQcflxeURR6AkRNClhXHX8FX1JNExxnVkYSWgwDTDYWQ1NKHQcIDg5bFFdZSh8GUQQBDlICAgA%3D&x=v1&prdId=9205271631&barcode=AAMEVAEOD1ICBAYKXgQ%3D
Alternative retailers
Kohl's$17.00View offer
Sephora$17.00View offer
Target$36.00View offer
Ulta$36.00View offer

You can't go wrong with this setting spray, which is perfect for helping your makeup last all day.

Pros

  • Temperature Control Technology lowers the temperature of makeup to lock it in
  • Over 80% said their makeup not only looked better, it stayed on better
  • Locks makeup in for up to 16 hours

Cons

  • Scent

29% off

Weleda Skin FoodAmazon
Price: $8.53 (WAS £12.07)
Alternative retailers
PrettyLittleThing US$20.00View offer
Macy's$13.49View offer
Waitrose$14.20View offer
Walmart$14.68View offer

An all-time fave of the Love Island lot, celebs and MUAs alike, Weleda Skin Food has reached cult status. Now's your chance to stock up on this multipurpose moisturiser.

Pros

  • Can be used as a facial moisturiser, body moisturiser and primer
  • Contains natural skin-loving ingredients
  • Highly hydrating and moisturising formula

Cons

  • Consistency is a bit thick

20% off

L'Oreal Paris True Match Tinted Serum FoundationAmazon
Price: $11.99 (was £14.99)

It's the perfect time to stock up on this hydrating, glowy foundation that doubles up as a hyaluronic acid serum. Psst, it's also one of Rochelle Humes' faves.

Pros

  • Contains 1% hyaluronic acid for hydration
  • Gives skin a glowy, natural finish
  • Suitable for all skin types

Cons

  • Might not suit those who want a more full coverage

25% off

CeraVe Foaming CleanserCeraVe
Price: $13.88 (was £18.50)
Alternative retailers
Walmart$31.50View offer

Keep breakouts at bay with CeraVe's hydrating foaming cleanser, ideal for use on all skin types as well as sensitive skin. Formulated with 3 essential ceramides, hyaluronic acid and niacinamide.

Pros

  • Brings hydration back into the skin while cleansing
  • Formulated with essential ceramides, hyaluronic acid and niacinamide
  • Suitable for all skin types

Cons

  • May not lather to everyone's liking

20% off

L'Oreal Paris Infallible 3-second Setting SprayAmazon
Price: $7.99 (WAS £9.99)

FYI: this is Amber Turner's fave setting spray to use and is now reduced on Amazon.

Pros

  • Dries in 3 seconds, L'Oreal's fastest drying setting spray yet
  • Waterproof and sweatproof
  • Suitable for all skin types

Cons

  • Some with suitable skin reported a reaction

20% off

Maybelline Instant Anti Age Eraser Eye ConcealerMaybelline
Price: $8 (was £9.99)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcFkEHEBUcClhGR1xTTV4KWV5NQ0MfXwVNVV0PXV1dV0tWEAUSABQcV0pVG1pZDVRcAlpVQh8MW1ldGh9cR18K&x=v1&prdId=10992436015&barcode=AAMEVAQCC1ICDQUKUgs%3D
Alternative retailers
Walmart$6.94View offer
Target$8.79View offer
Ulta$8.99View offer

Maybelline's Instant Anti Age Eraser Eye Concealer will be your best friend for hiding any undereye circles and blemishes.

Pros

  • Ideal for covering dark circles
  • The formula is enriched with goji berry and haloxyl, which can slow down ageing
  • Long-lasting

Cons

  • Some reviewers aren't a fan of the applicator

17% off

Garnier SPF moisturiserGarnier
Price: $10.81 (was £12.99)
https://redirect.viglink.com?key=002d478c1432f3bdaef1230696c79c6d&prodOvrd=PCR&opt=false&u=WERGFEcNF0xGQ0QcFkEHEBUcClhGR1xTTV4KWV5NQ0MfVQVGWVEGQxlFWxJSDw0PSAUcR0UdVEtfBF9NBlhZXlVJUltNClUZQFoDVhBJBgkJRh9VX0QUUAJUXE5XXlQfClFUU05CRFUHVh0KEAwJ&x=v1&prdId=10992436357&barcode=AAMEVAQCDFEEAwACXgY%3D

Pick up this viral glowing SPF base infused with vitamin C from Garnier to create the ultimate base.

Pros

  • Contains SPF50+
  • Suitable for all skin types
  • Vitamin C enhances complexion

Cons

  • Glowy finish might not be to everyone's taste

29% off

Olaplex No 3 Hair PerfectorAmazon
Price: $19.95 (was £28)
Alternative retailers
PrettyLittleThing US$11.50View offer
ASOS$30.00View offer
Walmart$26.99View offer
JCPenney$30.00View offer

Get perfect hair with this iconic Olaplex product.

Pros

  • Repairs the bonds in damaged hair
  • Makes hair super soft and silky
  • Highly rated on Amazon

Cons

  • Too much of the product can make hair too soft

23% off

Philips Lumea IPL Hair Removal DeviceAmazon
Price: $269.76 (was £349.99)

Achieve a professional hair removal treatment in the comfort of your home with Philips' Lumea IPL Hair Removal Device.

Pros

  • Prevents hair growth
  • You can choose the intensity setting that suits you best
  • Contains attachments for face and body

Cons

  • One reviewer felt it worked better on darker hair than light hair

27% off

Nip + Fab Glycolic Acid Night Face Padsamazon
Price: $16.71 (was £22.95)
Alternative retailers
JCPenney$13.45View offer
Walmart$25.77View offer

Craving super glowy skin? Simply sweep over these must-have exfoliating pads from Nip + Fab to gently remove dead skin cells and add radiance.

Pros

  • Can help with acne scarring and pigmentation
  • Contains hyaluronic acid for hydration
  • Can help reduce blemishes

Cons

  • Those with sensitive skin are advised to use less often

When is Amazon Prime Day?

There are two Prime Days held every year (it should be noted that Prime Day is not just one day but multiple days): the summer Prime Day in July and the autumn Prime Day, which occurs around October.

How many times a year does Amazon Prime Day happen?

Typically, Amazon Prime Day happens twice a year, over a two-day period each time.

Is Prime Day or Black Friday better?

As beauty experts, we cover the sales season time and time again - so it's safe to say we know our stuff. This year, we saw deals of up to 70% off across various ranges for Amazon Prime Day, so similar discounts that Black Friday would offer.

Personally, we would say that Black Friday often has a more extensive range of brands on offer - after all, almost everyone takes part. But, while you see a good deal you might as well shop it, right? Be sure to bookmark this page for information on Black Friday closer to the big event.

Is Amazon Prime Day worth it?

Absolutely. Amazon Prime Day allows you to shop deals across everything from homeware, beauty and tech. You need to be a Prime member to enjoy the benefits of the many discounts across the site but let's be honest, who isn't a Prime member these days?

How to sign up for Amazon Prime

You can easily apply to Amazon Prime here for £8.99 a month to enjoy the many benefits of being a member.

Georgia Scott is a beauty and fashion product writer writing for heat specialising in all things lifestyle and trending. Before starting at Bauer, Georgia completed her degree in Journalism at University and worked as a retail beauty advisor and make-up artist.

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