17 viral TikTok beauty products you need to know about

The beauty bits that have blown up thanks to TikTok 👏🏻

tiktok beauty

by Eden-Olivia Lord |
Updated on

Since TikTok came into our lives, we have been unashamedly HOOKED.

We've discovered new hacks, found the tea on why celeb couples really split and we even saw Molly-Mae Hague throw shade at people... Well, kind of.

However one of the best things about TikTok is all the viral beauty videos. It means that we don't have to waste our money on products that probably won't suit us and instead we can see it on millions of other people.

There's been a lot of TikTok beauty and skincare products that we absolutely wouldn't recommend, so we thought - why not round up all the viral stuff that you need to try.

From full-coverage foundations and skincare products that 'clear' your skin, to hairdryers and face masks...

Check out: the viral beauty products you need in your life

Just so you know, whilst we may receive a commission or other compensation from the links on this page, we never allow this to influence product selections


Viral TikTok beauty products you absolutely NEED to try

KVD Beauty Good Apple Skin-Perfecting Foundation Balm1 of 17

KVD Beauty Good Apple Skin-Perfecting Foundation Balm

Pretty sure everyone was shook when KVD's Apple Perfecting Foundation went viral. It appears to cover quite literally EVERYTHING. So of course, we had to test it out ourselves and the results were interesting.

The Ordinary Peeling Solution2 of 17
CREDIT: Cult Beauty

The Ordinary Peeling Solution

Let's not pretend we all wasn't obsessed with The Ordinary's Peeling Solution? Not only does it deeply exfoliate your skin without you having to literally scrub off a layer of your skin, but everyone is obsessed with the mask itself. "Just after the first try my skin felt really smooth!! When applying it, your face will look like its covered with a blood due to the dark red colour of the solution."I didn't feel any irritation and washed it off after 10 minutes. In my opinion it's a super product and I will buy again," wrote one fan.

Lu2019Oreal Infaillible Foundation In A Powder3 of 17

L’Oreal Infaillible Foundation In A Powder

Another foundation that went viral on TikTok wasL'Oreal's Infaillible Foundation. Not only does it promise a 'velvety matte' finish and coverage but the formula is in powder form and it promises to last up to 24 hours.

Paulau2019s Choice 2% BHA4 of 17
CREDIT: Selfridges

Paula’s Choice 2% BHA

Thousands of people have shown off their dramatic transformation after using this product.One customer wrote and review and said, "I was suffering with redness on chin and around nose, and dullness/ uneven tone in the rest of my face. 10 weeks of use every other night and I my skin is completely different! "Redness is gone completely and my skin tone is so even now! Would 100%, and give it 2 months to show results, it's worth it!"

Revlon Salon One Hairdryer5 of 17
CREDIT: Amazon

Revlon Salon One Hairdryer

We've all seen the Dyson hairdryer but we were over the moon when the Revlon hairdryer went viral. It's a fraction of the price and the results still look the same. We've also tried out a similar Revlon hairdryer and it's AMAZING.

Dove Beauty Cream Bar Soap6 of 17
CREDIT: Amazon

Dove Beauty Cream Bar Soap

Who knew a £2 soap bar could help with acne? According to a lot of people on TikTok who use the Dove soap bar on their face, they've claimed that it's actually managed to clear their skin.

Cetaphil Gentle Skin Cleanser7 of 17
CREDIT: Amazon

Cetaphil Gentle Skin Cleanser

Another skincare product that went viral is the Cetaphil gentle skin cleanser that, well, cleanses and hydrates your skin at the same time. Another product Skincare By Hyram approves of (we basically swear by anything he says), so we'd definitely recommend it to anyone with dry or sensitive skin.

Maybelline Lash Sensational Sky High Mascara8 of 17
CREDIT: Look Fantastic

Maybelline Lash Sensational Sky High Mascara

Mascara is probably one of the hardest make-up products to buy because you can't really test it in the shop… Which is why we take TikTok mascara reviews very serious. Maybelline's Sky High Mascara took the internet by storm because the results are INCREDIBLE. New lashes, who dis?

Too Faced Lip Injection Extreme9 of 17
CREDIT: Cult Beauty

Too Faced Lip Injection Extreme

During the first lockdown when TikTok was LIFE, Too Faced's Lip Injection lip gloss went viral for all the right reasons. There was a lot of people showing off their results before and after and it's safe to say that it'll look like you have lip fillers without the pain…

CeraVe Hydrating Cleanser10 of 17
CREDIT: Look Fantastic

CeraVe Hydrating Cleanser

We're pretty sure TikTok (and SkincareByHyram) put CeraVe on the map and we couldn't be happier. We all went wild when we were first introduced to CeraVe's hydrating cleanser and for good reason too - it cleanses and hydrates your skin without leaving it dry AF.

e.l.f. Poreless Putty Primer11 of 17

e.l.f. Poreless Putty Primer

In need of a primer that'll keep your make-up matte on your face ALL DAY LONG? Well say hello to e.l.f's primer that costs less than £10, promises to help protect your skin from moisture loss and keep a firm grip to your make-up.

Glow Recipe Watermelon Glow Niacinamide Dew Drops12 of 17
CREDIT: Cult Beauty

Glow Recipe Watermelon Glow Niacinamide Dew Drops

Ever scroll on your FYP and spot someone barefaced but their face still looks fresh, dewy and hydrated? Well, chances are they may have used Glow Recipe's dew drops. It promises to highlight and strobe your face and if you need evidence, then check out this INCRED TikTok review.

Maybelline New York Lifter Gloss13 of 17
CREDIT: Amazon

Maybelline New York Lifter Gloss

Another viral make-up product is Maybelline's plumping and hydrating lipgloss. Not only does it have hyaluronic acid (that leaves your lips moisturised) but it keeps your lips nice and glossy and there's a few shades to choose from too.

Dr Jart Cicapair Tiger Grass Colour Correcting Treatment14 of 17
CREDIT: Beauty Bay

Dr Jart Cicapair Tiger Grass Colour Correcting Treatment

Okay when we saw TikTok user XSabrinaNicole's review (that has over 99k views) on this colour corrector we were SHOOK. She applied it to half her face and it completely covered all of her redness. The colour corrector also promises to improve the skin's moisture levels, revitalise the skin and protect it from environmental aggressors.

Faux Freckle Cosmetics Neutral15 of 17
CREDIT: Beauty Bay

Faux Freckle Cosmetics Neutral

Remember when faux freckles were all the rage? They still are but the trend has definitely died down a bit... Nevertheless if you've always wanted freckles or you fancy popping a few on your face then why not try the viral freckle product from Freck? All you need to do is draw a few on, smooth them over with your finger and you're good to go. TikTok user Olivia Bachman has a review if you want to watch...

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA16 of 17
CREDIT: Feel Unique

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA

Ever freshly shaved your legs and then been annoyed at those tiny bumps that seem to appear where your hair grows? Well, this product went viral for all the right reasons when TikTok user Rose KHVN showed off her transformation after a few days and they actually appeared to slowly and surely disappear.

Schwarzkopf got2b Water Resistant Spiking Glue17 of 17

Schwarzkopf got2b Water Resistant Spiking Glue

This is a viral TikTok product that's actually a 2 in 1. You can either get that sleek ponytail or slick edges OR it'll keep your eyebrows in place. After all, brow lamentation is still all the rage.

WATCH: 'Some girls follow me to the toilet!' Tracy Beaker aka Dani Harmer Answers the Internet


A TikTok acne concealing make-up hack has gone viral and it's GOOD

9 viral TikTok skincare trends you should NOT be doing

13 viral TikTok products you can totally buy on Amazon

Earlier this year, Love Island 2020 star Demi Jones launched her own collection with Missguided and spilled the tea about her range during a chat with heat.

"I have been buying Missguided since I was a teenager, so this is a dream come true for me! It's a summer edit and it's called The Golden Hour. So it's all really summery, bold and warm pieces for your summer wardrobe basically."

She added, "One of my favourite pieces is the co-ord linen look which is a really cute two-piece and one of the wrap shirts which is a zebra print. So we wanted really vibrant, statement patterns and colours, with orange and blues to spice up your summer wardrobe."

Just so you know, whilst we may receive a commission or other compensation from the links on this website, we never allow this to influence product selections - read why you should trust us