All the Love Islanders’ Instagram earnings RANKED

HOW MUCH

love island instagram earnings

by Lucy Smith |
Updated on

If you haven't been living under rock these past six years, then you'll know that Love Island is pretty much a one-way ticket to the influencer hall of fame.

Admittedly, some Islanders have perfected the art of the influencer better than others and as such, some of them have, err, fallen by the wayside since they left those hallowed villa halls.

But, for the bikini/swim trunk clad singles who have escalated to Instagram fame, the earnings can be substantial. And, by substantial, we're talking as much as £10,000 for a single sponsored post... get us in that villa ASAP.

From Boohoo collabs to fake tan launches (hey, Molly-Mae), there are a myriad of ways these social media personalities can profit off their Love Island success but, the question on everybody's lips - who's doing it the best and for how much?

Pilot Fish Media have unveiled all the Islanders earnings and WOW are they raking it in, but you might be surprised to find out who's taking home what...

CHECK OUT: how much do the Islanders earn per Instagram post - RANKED

Gallery

Love Islander Instagram earnings 2021 - ranked and stacked

Georgia Harrison Instagram earnings1 of 10
CREDIT: Getty

Georgia Harrison

10) @georgialouiseharrison - £2,019 per postKicking things off in the bottom spot is Love Island 2017's Georgia Harrison. If this 26 year old did just one sponsored post per month, she could be taking home a comfortable £24k annual salary (...and she's defo doing more than one a month, FYI).

anton danyluk instagram earnings2 of 10
CREDIT: Getty

Anton Danyluk

9) @anton_danyluk - £2,244 per postNext up, we have Love Island 2019's Anton Danyluk. In February 2020, Anton declared three ADs on his Insta feed - if we inflate that to a yearly salary, the 25 year old would be taking home a whopping £80k. Wowza.

Gabby Allen instagram earnings3 of 10
CREDIT: Getty

Gabby Allen

8) @gabbydawnallen - £2,381 per postFollowing on from Anton is Love Island 2017's Gabby Allen. In November 2020, Gabby posted six official ads on her feed - the most of our influencers so far. Adding that up over the course of a year, Gabby's theoretical salary would be drum roll £170k. Maybe we should sign up for Love Island 2021...

Kaz crossley instagram earnings4 of 10
CREDIT: Getty

Kaz Crossley

7) @kazcrossley - £2,645 per postIn seventh position is Love Island 2018's Kaz Crossley. Currently in Dubai, Kaz has posted two ads this month so far, though she often posts more. Based on her #spon content this month, Kaz's predicted salary would come in at around £60k, increasing by £30k annually for every additional ad she regularly posts each month.

laura anderson instagram earnings5 of 10
CREDIT: Getty

Laura Anderson

6) @lauraanderson1x - £3,113 per postIn sixth position (though, tbh, they're all winners with these salaries...) is former air hostess Laura Anderson. She's posted two official ads this month, bringing her potential salary to £74k. But, as with all the influencers, ads aren't the be all and end all. Influencers can be paid for things such as exposure and, most commonly, they can be paid through experiences and commodities - e.g. mini breaks, clothes etc.

zara mcdermott instagram earnings6 of 10
CREDIT: Getty

Zara McDermott

5) @zara_mcdermott - £3,143 per postGetting into the bigger names now. Zara McDermott comes in fifth position with £3,143 per post. This is what the 24 year old could earn solely through her Instagram, not to mention her contract with Made in Chelsea, her new fitness-wear range with Missguided - for this very much up and coming influencer, the possibilities are endless.

Shaughna Phillips Instagram earnings7 of 10
CREDIT: ITV

Shaughna Phillips

4) @shaughnaphillips - £3,294 per postNext up, and rather a surprise entry, is Love Island 2020's Shaughna Phillips. It's been less than a year since this Islander left the villa and she's already filling one of the top spots for her potential Insta earnings. She's posted three ads this month, bringing her predicted salary to a pukka £118k, but we have a feeling social media is just the tip of the iceberg for this one.

alex bowen instagram earnings8 of 10
CREDIT: Getty

Alex Bowen

3) @ab_bowen - £3,412 per postInto our top three, Alex Bowen was Love Island series two's runner up along with wife Olivia. The pair have been somewhat of a power couple since leaving the villa, and it's not a surprise brands are willing to pay for the 28 year old's whopping 1.6million followers exposure. Still, £3,412 - that's 11% of the UK's median income (in 2019, according to ONS).

Tommy Fury Instagram Earnings9 of 10
CREDIT: Getty

Tommy Fury

2) @tommytntfury - £6,724 per post...Followed by one half of what's arguably the UK's biggest influencer power couple, Mr. Tommy Fury. Tommy rakes in almost double Alex's per post earnings with a whopping £6,724 and that's not even including his winnings as a professional boxer.

molly-mae hague instagram earnings10 of 10
CREDIT: Getty

Molly-Mae Hague

1) @mollymaehague - £10,690 per postAnd finally, Love Island's highest influencer earner, Molly-Mae Hague. This comes as absolutely no surprise with Molly having set up her own tanning brand, a babein' collection with PLT and her own YouTube channel with 1.43million subscribers. All in the two years since she and Tommy became Love Island runners up. This girl is a savvy businesswoman and she's not to be messed with, if you ask us.

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Explaining how sponsored content works for these top earning influencers, Pilot Fish Media's head of agency, Daniella Karaoglan said, "Influencers are such an important part of marketing for many businesses so naturally brands are keen to keep the sponsored posts flowing, especially now.

"Some brands have a specific brief of what they want the content to look like which can include travelling to sunny locations as those kinds of posts often get a lot of engagement."

"But," Danielle added, with influencers coming under fire for their travelling during the coronavirus pandemic, "it is also important for brands and influencers to keep assessing and understanding the feeling of consumers back in the UK who are living under tight coronavirus restrictions."

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