What are the best curly hair products on the market? Curly girls, listen up

Curly girl approved for curls, coils, and kinks

curly hair products

by Ruby Barry |
Updated on

All hail you curly-haired women, you majestic goddesses with luscious coils - we've got the best curly hair products for you. Gone are the days of wanting to straighten the life out of your locks, or being embarrassed of your natural hair. It's 2023 and it's time to celebrate curly girls, in all their glory. There are a ton of "curly-girl-approved" hair brands to choose from, selling the best hair oils, creams, gels and more. But you want to skip the noise and get to the good stuff - same bestie. We're here to help.

I'm a member of the curly club too, embracing my natural waves over the last five years. Instead of frying my hair flat to go to school, or wearing a beanie to hide the frizz, I'm embracing my lion's mane, and you should too. But I'm all too aware of the fact that maintaining your natural bounce is harder than it looks, and you need a solid routine that you can turn to for consistent results. Therefore, you need our ultimate product routine to start your curly girl journey.

heat's best curly hair products at a glance:

Editor's Choice for best curly hair product: Only Curls Starter Pack, £35 on Only Curls

Best curly hair kit for afro hair: Cantu Haircare Heroes Bundle, £24 on Look Fantastic

Best curly hair pre-wash treatment: Curlsmith Bond Curl Rehab Salve, £10 on ASOS

Beginning with stage one, hair wash kits, and taking you all the way to stage six, haircare tools for curls, we've got everything you need to know right here, with hair serums and frizz-control sprays galore. Shopping for curly hair products online in the UK couldn't be easier, with retailers like Amazon, Look Fantastic, and good ol' Boots stocking some of the best new innovative formulas we've seen in the 21st century. So let's get started, shall we?

SHOP: The best curly girl-approved curly hair products

Stage One: Hair wash kits for your curls

Editor's Choice for best curly hair product

washing

Only Curls Starter Packonly curls

Probably the most overlooked step in any curly girl routine, hidden by conversations of gels and creams and styling machines - is the starting point: shampoo and conditioner. If you want a high-quality shampoo, and conditioner (alongside a curl cream and gel), you have to go with Only Curls starter pack. After we were bombarded with recommendations for the brand, our resident writer Samantha Price conducted an Only Curls product review, and here were her findings...

Our review by heat writer Samantha Price: "Following The Only Curls Method, I had the opportunity to review the All Curl Cleanser and Conditioner, the Hydrating Curl Creme, the Enhancing Curl Gel, the Mega Hold Gel and the Volumising Mousse. All products are cruelty-free, smell unreal and are suitable for all curl types. While the different steps involved can take a little bit of time, you can also scrunch in a bit of product if you're in a rush. Sometimes I'll just use either the Curl Enhancing Gel, Mega Hold Hair Gel or Volumising Mousse after washing to achieve low-maintenance waves.

...I finally managed to achieve fully defined waves that were free from frizz. Not only has Only Curls given me the confidence to ditch the curlers, but I've also been able to cut back on the heat damage from all of the straightening and drying. The range is free from harsh ingredients like parabens that strip the hair of that much-needed moisture. Hands down, they've been my ultimate hair saviour."

Pros

  • Includes shampoo, conditioner, cream and gel
  • Travel size so you can test it for your routine
  • Defines natural curl pattern without heat damage
  • No sulfates, no silicones, no drying alcohols, CGM friendly, vegan

Cons

  • Takes practice to nail routine, may take a little longer in shower

Best curly hair kit for afro hair

styling

Cantu Haircare Heroes Bundlelook fantastic

If you have afro hair and are looking for a back-to-basics starter pack, the Cantu Haircare Heroes Bundle includes everything you need in one place. Two stand-out inclusions are the well-known Leave-In Conditioning Repair Cream, which is lightweight and smells amazing, and the Sturdy Double Lift Pick, with a non-slip handle. Most importantly, this kit prioritises moisture over everything - keeping your coils and kinks healthy and nourished.

Customer review: "I haven't ever really seen a major difference when I’ve tried new hair products, until now. This product, the whole range from Cantu to be honest, has been game-changing. My curls feel and look healthier! Not only that, but my curls have been more defined and less frizzy. This is a product I intend to continue buying for years to come. Amazing!"

Pros

  • Kit comes with a cream, gel, mist and hair pick
  • Infused with natural ingredients like shea butter and Jamaican black castor oil

Cons

  • Too heavy for 2b type hair

Stage Two: Pre-treatments and masks for your curls

Best curly hair pre-wash treatment

pre-treating

Before you even apply your shampoo or conditioners, however, can you do anything to aid your curls? Answer - heck yes. The Curlsmith Bond Curl Rehab Salve is a pre-wash treatment (similar to how Olaplex works) which strengthens your strands with natural ingredients such as shiitake mushroom and kale (yes, this is not your noodle order, this is a haircare product!) Stronger strands mean bouncier curls. This is a hair mask that needs to be in your cabinet.

Customer review: "You get more bang for your buck with this bond builder than with Olaplex. It smells great and has revived my curls immensely. I use every 2 washes for 1 month and so far I’m in love with it. I have fine curls and highlighted hair so I definitely need to do this treatment every couple of washes. Recommend this product."

Pros

  • Designed to strengthen hair, resist damage and improve elasticity
  • Ideal for brittle and damaged hair
  • Contains chia seed extract and antioxidant blackcurrant

Cons

  • Need to use consistently for effective results

Stage Three: Leave-in conditioners

Best curly hair leave-in conditioner

conditioning

Camille Rose Curl Love Moisture Milk 240mllook fantastic

So, you've pre-treated, washed, and dried your hair with a t-shirt (curly girls relate - imagine going back to using a hair towel - no thanks) Now what? Well, it's time for a good-quality leave-in conditioner, and the Camille Rose Curl Love Moisture Milk is the ticket. Enriched with rice milk, Avocado, Castor and Macadamia Seed oils and Vitamins A, D and B12 - it's fair to say this leave-in will leave your hair HY-DRA-TED. Working similarly to a hair perfume, this moisture milk will leave your hair smelling scrumptious.

Customer review: "My household has different curl types and this is one of best hair moisturizers we can all use on a daily basis and leaves our hair so wonderful. I would definitely recommend, great for afro hair."

Pros

  • Formula infused with Avocado, Castor and Macadamia Seed oils and Vitamins A, D and B12 to hydrate
  • Green Tea extract protects hair from pollution
  • Slippery Elm Bark detangles hair for easy styling

Cons

  • Smell is very sweet, might not be to everyone's taste
  • Works best on damp hair

Stage Four: Setting your curls

Best curl activating lotion

Setting

Flora and Curl Curl Activating LotionFlora & Curl

The Flora & Curl products deserve to be put on display with its gorge pastel-coloured packaging. The plant-powered sustainable hair care brand has reduced its plastic packaging with new aluminium bottles and safe to say we're obsessed with the products in their curl kits. If you're looking to define those curls and make them pop, the activating lotion moisturises and primes your curls ready for styling. It is a lightweight creamy formula that works both as a prep solution and a refresh a few days after wash day. Once you've activated move onto the Curl Defining Gel and you will never go back.

Our review by commercial content editor, Natalie Corner: "After recently getting The Big Chop, my 3C curls needed help. I've always struggled to get definition in my curls after washing and I don't know what I would do now without Flora & Curl Activating Lotion. It's a step in my wash day that I wasn't aware of until my hairdresser used an activating product and explained how it helped to hydrate hair while prepping curls for setting and drying. Not only does the Flora & Curl product make it easy to create my curls, but the product is lightweight enough that I can use it to freshen them during the week, which has honestly made wash day last five days compared to my usual three!"

Pros

  • Pump dispenser
  • Creamy but lightweight consistency
  • Scent isn't overpowering
  • Aluminium 300ml bottle is a great size
  • Two uses - activate curls after wash day and refresh during the week

Cons

  • Not travel friendly

Best hypoallergenic curly hair cream

setting

Original Sprout Classic Curl Calmer Cream (118 ml)amazon
Price: $13.98
Alternative retailers
Walmart$9.27View offer
Target$9.29View offer
Groupon North America$12.11View offer

Next, after hydrating your curls, you must set them. If you've got a sensitive scalp or prefer to use a stripped-down, simple formula, the Original Sprout Classic Curl Calmer Cream is for you. As well as setting your ringlets so they don't collapse, this formula is also enriched with jojoba protein to strengthen your curls and protect the strands from breakage. Much like in Hair Syrup, the rosemary contained in the Original Sprout mixture helps promote hair growth.

Our review from heat writer Ruby Barry: "I love Original Sprout's Cream because it's simple yet efficient. I use it straight after I turn off the shower head, with sopping wet hair - scrunching it into my strands up to the root. Then I put my hair in a t-shirt or microfibre towel and let it airdry from there. It works so well to enhance my natural curl pattern. And oh my goodness - the smell. Is. AMAZING. Top-notch stuff."

Pros

  • Sets curls into beautiful ringlets
  • Rosemary promotes hair growth
  • Ideal for delicate, dry or brittle waves and curls
  • Can be used on children's hair too

Cons

  • Small bottle

Best curly hair jelly

setting

Curl Jelly Scrunching Jellyumberto giannini

Want something that's a mix between a cream and a gel? Why not - curl jelly? Yes, it's a thing. The Umberto Giannini Curl Jelly Scrunching Jelly is well known for its ability to lift curls at the root, so no more flat-head hair with wild curls underneath. Its jelly-like texture allows for super-defined coils with incredible shine.

Customer review: "I have long curly hair and struggled to find a curl product that worked well for my curls without weighing them down, this is the product that works. Their entire curl line is amazing. I highly recommend."

Pros

  • Lightweight, medium hold for curls
  • Adds shine to hair
  • Safe for colour, chemically treated, relaxed hair and hair extensions
  • Silicone, sulphate-free

Cons

  • If you use too much product it can get crispy

Best curly hair mousse

setting

Only Curls Volumising Curl Mousseonly curls

Back to raving about Only Curls. Sorry not sorry - they're just that good. If you're after a setting mousse, there's only one pick worthy enough, and that's the Only Curls Volumising Curl Mousse. Gently foaming, without stripping the hair of its natural oils, curls are defined and nourished using its ingredients mix such as Pro-Vitamin B5, Rice Water, Rice Protein, and Pea Protein.

Customer review: "I am growing my hair, and I had been getting frustrated with my curls not holding well as my hair gets longer, but this mousse is a game changer! It's so light, you don't need much, and it holds AMAZINGLY! I use a tiny bit during morning refresh as well, and my curls look good as new. I love it, and I love my hair again!"

Pros

  • Can also be used to refresh next-day curls
  • Fresh citrus and coconut fragrance
  • No sulfates, no silicones, no drying alcohols, CGM friendly, vegan

Cons

  • Humid weather can diminish curls

Stage Five: Styling your curls

Best curl defining gel

Styling

Flora and Curl Defining GelFlora and Curl

Once you've used the Flora & Curl activating lotion, it's time to style your curls with the Flora & Curl Defining Gel. Panthenol and Rice Protein provide extra conditioning, while pure Marshmallow Root delivers incredible slip while you apply it to your hair. It's alcohol-free so you'll see a real difference to the end result because your hair won't feel dry.

Our review by commercial content editor, Natalie Corner: "I've never had as many compliments on my curls as I have since using the Flora & Curl Defining Gel. As my hair is in a short crop, I find the best way to apply is finger curling with the gel, the slip is so good that I whizz through the application faster than usual. The scent is subtle which I like, and I use it during the week to add a little extra definition when my curls get frizzy. I would add that on the shorter areas of my hair cut the gel doesn't quite hold and needs extra mousse to set."

Pros

  • Aluminium packaging
  • Large bottle
  • Pump dispenser
  • Great slip consistency

Cons

  • Not travel friendly
  • Works better on longer curls

Best curly hair frizz control

styling

Having curly hair is great - but you can't have curls without the frizz, so you need a separate styling product to tame that mess after the curls have been set. Keep the frizz at bay with Creightons Frizz No More Instant Curls Revitalising Spray. Infused with moisturizing Meadowfoam and natural Argon Oil, the conditioning formula adds glossy shine as well as reduces static on the scalp which calms the frizz.

Customer review: "I have spent a lot of money over the years trying to find a curling spray that doesn't leave my hair crispy, but also gives it enough curl. Finally, I have found something that works and leaves my natural curls spirally rather than messy!"

Pros

  • Reduces frizz and defines curls for lasting style hold
  • Meadowfoam and natural Argon Oil add shine
  • Colour-kind, suitable for all hair types
  • Defends against humidity

Cons

  • A little product goes a long way, too much and it looks greasy

Best curly hair gel

styling

Ecostyle Olive Oil Styling Gel (236ml)amazon

Rrp: $7.99

Price: $5.39
Alternative retailers
Walmart$6.95View offer
Target$7.69View offer
Ulta$8.99View offer

If you're a TikTok fanatic (who isn't at this point) then you've definitely come across the Ecostyle Olive Oil Styling Gel. We'd recognise this iconic packaging anywhere. Ideal for scrunching, but also for defining baby hairs around the face, this is your one-stop-shop for styling goodness. Not to mention, it's an absolutely ginormous pot that'll last you ages.

Customer review: "I have tried so many different products in my 2c/3a hair and I have to say this is the best one yet. My curls are defined and healthy, I love how it dries them soft and not crunchy/wet look, unlike a lot of the other products I’ve used. 10/10 from me."

Pros

  • Made with 100% pure Olive Oil
  • Helps the scalp naturally regulate its moisturizing system, whilst taming frizz
  • Weightless, leaves hair with a healthy shine & superior hold
  • Works on dry or wet hair

Cons

  • Some customers found that the product didn't hold their hair for as long as claimed

Best curl finishing oil

Flora and Curl Radiance OilFlora & Curl

Once your curls are dried and set, tame any flyaways with Flora & Curl's Citrus Superfruit Radiance Oil. Packed with jojoba, watermelon, crambe and baobab oil and a delicious subtle tangerine scent, the oil is the perfect finishing product once you've styled your hair. The best thing about this oil is that it is lightweight and non-greasy, one pump is enough for your whole head but even if you add a little more during the week it doesn't feel like there is build-up.

Our review by commercial content editor, Natalie Corner: "I might be slightly addicted to this oil. When it says radiance on the packaging it really means it! I find the best way to apply this is once my curls are set and dried I dispense a pump and warm it up well in my hands. Then I pick out the curls and twist them apart to make them pop. During the week along with the Flora & Curl Activating Lotion I repeat the same process and my curls last even longer without having to wash."

Pros

  • Pump dispenser
  • Gorgeous scent
  • Lightweight non-greasy formula
  • Travel size

Cons

  • Dispenser gets stuck - there have been a few messy moments!

Stage Six: Maintenence tools for your curls

Best curly hair diffuser

maintaining

Every curly girl should own a hairdryer with a diffuser attachment - but what if you love your current hairdryer and don't want to get a new one just for that one attachment? Universal diffusers are a thing, and they're awesome. For example, the Remington Universal Diffuser will fit onto any hairdryer you own, with its soft silicone adapter base.

Our review by heat writer Ruby Barry: "When I tell you, I felt like a super genius when I discovered universal diffusers. I was so sick of having to buy particular diffusers to attach to each hairdryer I've owned over the years, whereas with the Remington Universal Diffuser, I'm set for life. No man could ever promise this much commitment. Saving money is always my motive, so this was a worthwhile product to buy."

Pros

  • Universal fit diffuser - designed to fit most dryers on the market
  • Diffuser for natural curls and volume
  • Silicone universal adapter and slim nozzle ring fit a range of sizes of dryers
  • Suitable for AC & DC dryers

Cons

  • Will fall off very small hairdryer nozzles (such as travel hairdryers)

Best curly hair towel

maintaining

Noughty Microfibre Hair TowelNoughty

If you're sick of using your t-shirts to dry your curls then invest in a Microfibre Hair Towel such as this one from Noughty. There is no static or breakage you would get from a regular friction-heavy towel. These towels contain over 200,000 fibres per square inch so that excess water will be absorbed from your roots in no time.

Our review by heat writer Ruby Barry: "Not only are these towels super cute (obsessed with this green colour) but they dry my hair so quickly, with no frizz or static to deal with afterwards. You can easily do the polp method often used with t-shirts, by plopping your hair into the turban part and securing with the handy button they have on the side. It's really comfy to sleep with on as well if you're looking to do so."

Pros

  • No static, breakage or frizz
  • Secures comfortably on head with a button
  • Highly absorbent

Cons

  • Clean towel with cold water only

Best curly hair steamer

bonus tip

A year ago, I experimented with hair steaming, which, in my full scalp steaming article on Closer, I discovered that it was amazing for hydrating my curls for bouncier, shinier waves. This Amazon Hair Cap Treatment Steamer, identical to the one I have at home, uses a power cord to heat up the thermal cap so your curl treatments can fully absorb into the follicles on your scalp. Not only was it super relaxing, but I definitely noticed my curls were much healthier afterwards.

Our review by heat writer Ruby Barry: "After 30 minutes, I took the steamer off and rinsed my hair. I could tell straight away my hair was hella-nourished. It felt silky as heck, and after adding some Moroccan oil to my ends and letting my hair air-dry, it really felt as if I'd visited the spa for the day. My hair felt moisturised for the rest of the week. To be honest, I couldn't wait to don my naff cap again. Highly recommend!"

Pros

  • Drastically improve results of hair treatments, using heat
  • Flame-retardant electronic temperature control heating cap
  • 2 temperature control modes
  • Cap is wide and deep - can cover the back, front and edges of your head

Cons

  • You can look a bit silly wearing it!

For the girlies with straight hair - try heatless curls

For those with straighter hair, we'd never want to leave you out of the curly club - so here are some important hair care tips and tricks. One of the most popular hair styling methods this year is heatless curls, and they're super easy to do - whilst doing no damage to your hair (unlike heat tools, boo). We spoke to the experts at the beauty and wellness marketplace Fresha and they gave us all the insider knowledge on how to achieve the look.

Searches for 'heatless curls tutorial' on Pinterest have risen 212% in the past three months and ‘how to do heatless curls’ have almost doubled over the past year. The hashtag #heatlesscurls has racked up an incredible 5.4 billion views on TikTok, with #heatlesscurlsresults totalling 52.9 million, proving just as popular as the "how to grow hair faster" trend. It's fair to say, the people are obsessed. But how can you get the heatless curls look? Well...

How to achieve heatless curls without having to try very hard

  • Wrap your hair around a pair of socks when almost dry – leave in for a few hours (or overnight) and spray with hairspray to set your curls. Just remember: the smaller the sock, the tighter the curl.

  • Braid your hair when it's wet. Depending on the tightness of the braid, you’ll get anything from tight ringlets to loose waves.

  • Rollers are classic and effective. After putting your rollers in, cover your head with a silk scarf to reduce static and keep them neat.

  • Robe tie curls are incredibly easy and super comfortable to sleep in. Loop your hair around any robe tie (the thickness and how tight you wrap your hair will determine how your curls will come out) and tie with a hair tie. Keep in for a few hours or overnight.

Extra top tips:

  • Try using a silk scrunchie instead of regular bands to hold your heatless curling method and keep loose strands at bay.

  • If you've been to the salon and want to prolong your bouncy blow dry, use rollers to keep the shape of the style for longer, even overnight, and you’ll have salon-fresh locks until your next hair wash.

  • Use dry shampoo and hairspray to hold your curls. Both are great options and are available in hundreds of scents and strengths. Plus, it gets rid of any greasy hair lingering on your scalp.

Ruby Barry is a Product Writer for heat, specialising in fashion and beauty. The team has nicknamed her "dupe queen", as there's not a product in the world she can't find a cheaper alternative for.

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