Everything you need to know about Love Island’s Demi Jones

As she launches a clothing edit with Missguided

Demi Jones Love Island

by Nathan Katnoria |
Posted on

It’s been over a year since History and Archaeology graduate Demi Jones became a household name when she entered the Love Island villa as a bombshell.

She might not have found everlasting love after her relationships with Nas Majeed and Luke Mabbott came to an end but Demi has gone on to launch a successful career as an influencer off the back of the show, having worked with the likes of SHEIN and Project Lip.

Now, in one of her biggest moves yet, Demi is launching a clothing edit with Missguided. In honour of her incredible new venture, here’s everything you need to know about the Love Island 2020 star…

Demi Jones Love Island
©ITV Pictures

Who is Demi Jones?

Demi Jones is a reality star who rose to fame on the first ever winter edition of Love Island in 2020. Prior to that, Demi studied History and Archaeology at the University of Winchester and worked as a fashion advisor at a boutique.

Where is Demi Jones from?

Demi originally hails from Portsmouth.

How old is Demi Jones?

Demi’s birthday is 2 July 1998, so she’s currently 22 years old.

Where did Demi Jones finish on Love Island 2020?

After arriving in the villa as a bombshell on day 16, Demi immediately took a shine to Nas Majeed and they coupled up two days later. She chose to remain loyal when Nas went to Casa Amor with the rest of the boys, although he left he single when he returned from the villa with Eva Zapico.

Romance later began blossoming between newly single Demi and Justin Bieber lookalike Luke Mabbott and they coupled up on day 33, despite Shaughna Phillips also showing an interest in Luke.

Demi and Luke eventually made it all the way to the final where they finished in third place behind runners-up Siânnise Fudge and Luke Trotman and winner Paige Turley and Finn Tapp.

Demi Jones Luke Mabbott Love Island
©ITV Pictures

Is Demi Jones still with Luke Mabbott?

Although they continued their relationship outside the villa, things between Demi and Luke just weren’t meant to be and they split just a few months later in June 2020. Shortly before they split, Luke was rumoured to have cheated on Demi with a university student although he has always denied this is true.

Demi later confirmed she and Luke had parted ways as lockdown meant they weren’t able to see each other. “It is a shame because he is a lovely boy and we’re all amicable and friendly, but unfortunately when we came out of the villa I realised my energy wasn’t being reciprocated with Luke on effort levels and such,” she told Metro.

“We drifted [apart] and obviously we’re so far away in lockdown which is a shame, but I wish him all the best.”

Demi Jones Love Island Luke Mabbott

What has Demi Jones said about Luke Mabbott’s relationship with Lucie Donlan?

Demi and Luke may have seemingly ended on good terms, but she caused quite the stir when he went public with new girlfriend Lucie Donlan as she appeared to suggest there may have been a crossover in their relationships.

In a YouTube video, Demi explained, “All of a sudden, I cannot remember the precise day, he rung me out of the blue and was like, 'I need to end it and I need to end it now' - it was quite sudden. Very shortly after, I actually received some photos in my DMs from a fan that has spotted Luke and Lucie in Cornwall together. This was probably less than two weeks after the public break up.

“I went back through all of Lucie's profile to see if there was anything on there that maybe I might see that they're together, and I noticed all these cryptic captions with loads of 'shh' emojis and about getting butterflies and secret eyes. And I put two and two together and they obviously must have started talking during lockdown."

After he and Lucie were inundated with abuse from trolls in the wake of Demi’s video, Luke took to social media to set the record straight.

He said, “Me and Demi split up on the 29th of May, that's when Lucie checked with me - a couple days after, a week after or something - to see if I was single and then we went on a date 17th June which wasn't in Cornwall, so I don't know where she's got Cornwall."

CHECK OUT the definitive guide to which Love Island couples are still together (and which very much aren't)


Love Island: The definitive guide to which couples are still together (and which aren't) - slider

Paige Turley and Finn Tapp: TOGETHER1 of 40
CREDIT: u00a9 ITV Pictures

Paige Turley and Finn Tapp: TOGETHER

They made their romance official within the Love Island villa, and 2020 winners Paige and Finn are still going strong back in the UK!

Siu00e2nnise Fudge and Luke T2 of 40
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Siânnise Fudge and Luke T: TOGETHER

They melted hearts in the Love Island villa when Luke T asked Siânnise to be his girlfriend, and now the couple have moved in together in London.

Demi Jones and Luke M3 of 40
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Demi Jones and Luke M: SPLIT

After leaving the villa in third place, Demi and Luke were continuing to get to know each other, but in May 2020 reports suggested the pair had split.

Jess Gale and Ched Uzor4 of 40
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Jess Gale and Ched Uzor: SPLIT

Although they never went 'official', Jess and Ched continued to date outside the villa, but the pair ended things in May 2020.

Priscilla Anyabu and Mike Boateng5 of 40
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Priscilla Anyabu and Mike Boateng: TOGETHER

Despite it taking Mike a while to find the right girl in the villa, he certainly looked smitten when he left just one day before the final with Priscilla. The pair have continued their romance back in the UK.

Molly Smith and Callum Jones6 of 40
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Molly Smith and Callum Jones: TOGETHER

After breaking Shaughna's heart when he returned from Casa Amor, it looks like Callum made the correct decision, and himself and Molly have moved in together back in Manchester.

Nas Majeed and Eva Zapico: TOGETHER7 of 40
CREDIT: u00a9 ITV Pictures

Nas Majeed and Eva Zapico: TOGETHER

Nas and Casa Amor girl Eva have continued dating since leaving the villa.

Sophie Piper and Connor Durham8 of 40
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Sophie Piper and Connor Durham: TOGETHER

Although Connor was harshly dumped from the villa, he was true to his word and waited for Sophie to return to the UK. The pair have since enjoyed a number of dates, getting to know each other in the real world.

Tommy Fury and Molly-Mae Hague9 of 40

Tommy Fury and Molly-Mae Hague: TOGETHER

From their first ever date in the hot tub, Tommy and Molly-Mae looked a match made in heaven. With their romance growing stronger in the villa, Tommy asked Molly-Mae to be his official girlfriend, before the pair dropped the 'l bomb'.Now they've left the villa, the pair have moved in together, spent their first Christmas together, and then enjoyed a New Year's holiday to the Maldives!

Maura Higgins and Curtis Pritchard10 of 40

Maura Higgins and Curtis Pritchard: SPLIT

After Amy Hart left the villa due to getting her heart broken by Curtis, Irish beauty Maura wasted no time in expressing her feelings for the ballroom dancer.Curtis chose to couple up with Maura and the pair made it all the way to the final, despite viewers thinking Maura was 'faking' her feelings for him. At the beginning of March 2020, Maura and Curtis announced their split, with Maura admitting things just didn't work out.

Amber Gill and Greg O'Shea11 of 40

Amber Gill and Greg O'Shea: SPLIT

Greg denied dumping Amber by text just five weeks after Love Island, but the pair have officially called it quits. Greg has reportedly since moved on from Amber with athlete Emma Canning, but neither pair have confirmed their romance.

India Reynolds and Ovie Soko12 of 40

India Reynolds and Ovie Soko: SPLIT

It looked like Ovie wasn't going to find 'the one' during his time in the villa... That was until India entered with just two weeks to go.However, the pair have now split.

Belle Hassan and Anton Danyluk13 of 40

Belle Hassan and Anton Danyluk: SPLIT

Belle and Anton couldn't last on the outside world. However, it was rumoured the pair were still seeing each other. Anton has since said their relationship status is "complicated."

Jourdan Riane and Danny Williams14 of 40

Jourdan Riane and Danny Williams: SPLIT

He cracked on with both Yewande and Arabella, but it was model Jourdan that really caught the eye of Danny. Since the pair were dumped from the villa together, they were inseparable, attending a number of events.However, it wasn't to last, as the pair have now split up after Jourdan suggested Danny was "disloyal." Danny has denied cheating on Jourdan.

Harley Brash and Chris Taylor15 of 40

Harley Brash and Chris Taylor: SPLIT

Despite not knowing each other for every long, Harley and Chris left the villa together, and they later confirmed to Caroline Flack on Aftersun that they are 'dating'. However, just one month later, Chris and Harley were the first couple from the 2019 series to announce their split, admitting they've just not had the time to get to know each other.

Love Island couples16 of 40
CREDIT: Shutterstock

Jack Fincham and Dani Dyer: SPLIT

Dani released a statement via Instagram Stories (how very 2018) announcing the winning 2018 couple had SPLIT, before they got back together and announced a second break-up (for good) on April 3rd 2019.Dani now has a new boyfriend, Sammy Kimmence, and Jack has recently become a father to a beautiful baby girl.

Love Island couples17 of 40
CREDIT: Shutterstock

Zara McDermott and Adam Collard: SPLIT

Zara and Adam defied the odds for a number of months, however, the pair announced they'd split on Valentine's Day in 2019! Zara is now dating Made In Chelsea star Sam Thompson.

Love Island couples18 of 40
CREDIT: Shutterstock

Sam Bird and Georgia Steel: SPLIT

You know how this one went. Sam accused Georgia of cheating on him with her ex, which she denied. It's safe to say they didn't split on the best of terms.

Love Island couples19 of 40
CREDIT: Shutterstock

Megan Barton-Hanson and Wes Nelson: SPLIT

Megan and Wes did move in together, but announced their split in January 2019. Although Wes went on to date 2019 Islander Arabella Chi, in April 2020 it was reported that the pair had called their romance a day.

Love Island couples20 of 40
CREDIT: Shutterstock

Josh Denzel and Kaz Crossley: SPLIT

Josh and Kaz announced their split in February 2019, with Kaz saying, "Sometimes things don't go the way you planned, but you have to be grateful for the journey. Thank you for everything especially showing me how to love myself again."

Love Island couples21 of 40
CREDIT: Shutterstock

Samira Mighty and Frankie Foster: SPLIT

Frankie reportedly cheated on Samira and that was that. Done. Over.

Love Island couples22 of 40
CREDIT: Shutterstock

Laura Anderson and Paul Knops: SPLIT

There's no bad blood between Laura and Paul, but they split months after making it to the final of the show.

Love Island couples23 of 40

Kem Cetinay and Amber Davies: SPLIT

The Love Island 2017 winners split in December 2017; five months after the finale.

Love Island couples24 of 40

Olivia Attwood and Chris Hughes: SPLIT

Since their ITVBe show Crackin' On ended, Olivia's confirmed she's back with ex-boyfriend Bradley Dack, who has now proposed.Meanwhile, Chris recently split from Little Mix singer Jesy Nelson.

Love Island couples25 of 40

Gabby Allen and Marcel Somerville: SPLIT

Gabby dumped Marcel after he was spotted 'cheating' as they holidayed TOGETHER.

Love Island couples26 of 40

Montana Brown and Alex Beattie: SPLIT

These two split just weeks after returning to the UK. Sad times.

Love Island couples27 of 40

Dom Lever and Jess Shears: STILL TOGETHER

Jess and Dom are so together, in fact, they got 'married' on Good Morning Britain on Valentine's Day 2017. They then got, y'know, properly married.The loved-up pair also welcomed their first child at the end of 2019, a baby boy!

Love Island couples28 of 40

Jamie Jewitt and Camilla Thurlow: STILL TOGETHER

An absolute success story of Love Island 2017, Jamie and Camilla and Jamie are still the CUTEST of couples.In May 2020, Jamie and Camilla announced they are expecting their first child!

Love Island couples29 of 40

Tyla Carr and Jonny Mitchell: SPLIT

Oh it was never gonna last, was it?

Love Island couples30 of 40

Katie Salmon and Adam Maxwell: SPLIT

Adam claimed he was '100 percent single' shortly after leaving the villa and, um, that was that.

Love Island couples31 of 40

Scott Thomas and Kady McDermott: SPLIT

Scott and Kady managed a year before splitting in 2017.

Love Island couples32 of 40

Nathan Massey and Cara de da Hoyde: STILL TOGETHER

The 2016 Love Island winners are now married and they've got a baby boy called Freddie together. The couple recently announced they are expecting their second child!

Love Island couples33 of 40

Hannah Elizabeth and Jonathan Clark: SPLIT

Remember when they, like, got engaged on the show? That one didn't quite last...

Love Island couples34 of 40

Sam Gowland and Georgia Harrison: SPLIT

Sam seems to be doing alright for himself on Geordie Shore, so we don't think he's too gutted. He is now on/off dating Chloe Ferry.

Love Island couples35 of 40

Malin Andersson and Terry Walsh: SPLIT

He did date fellow Love Island-er Emma-Jane Woodhams eight months in actual real life before calling it a day.

Love Island couples36 of 40

Alex Bowen and Olivia Buckland: STILL TOGETHER

Alex and Olivia are married and literally as strong as ever. We like to live vicariously through them, to be honest.

Love Island couples37 of 40

Jessica Hayes and Max Morley: SPLIT

Still fancy Max in a huge way, not gonna lie. However, he's now dating Love Island 2018 star Laura Andersson.

Love Island couples38 of 40

Jordan Ring and Zoe Brown: SPLIT

Absolutely DID NOT work IRL. Neeext.

Love Island couples39 of 40

Rykard Jenkins and Rachel Fenton: SPLIT

At least they lasted 18 months. Not bad going...

Love Island couples40 of 40

Luis Morrison and Cally Jane Beech: SPLIT

They had the first ever Love Island baby, but these two split not long after the birth.

Did Demi Jones date Jamie Clayton?

Demi and Jamie became close friends in the Love Island villa but he sparked rumours of a recoupling in the outside world when he shared a rather cosy-looking snap of them strolling through Manchester together with the caption, “It might have been a rainy few days in Manny but I got a wee visit from my sunshine ☀️💛 @demijones1.”

Demi only added fuel to the fire in the comments section as she wrote, “Loving you 😍😍,” which left fans begging them to date.

Although their followers were clearly keen for a romance, neither Demi nor Jamie ever confirmed or denied they were together, and he later went public with new girlfriend Jordanne Duggan. It appears Jamie could be back on the market though, as he’s deleted all trace of Jordanne from his Instagram.

Demi Jones’ weight loss transformation

Love Island Demi Jones weight loss transformation

In January 2021, Demi revealed that she had lost three stone in two years as she opened up about her weight loss journey and shared never-before-seen pictures of her transformation.

"I’ve always been too scared to post these, but I do want to show how much weight I’ve actually lost. Since coming out of the villa, I’ve put a few pounds on, obviously because of lockdown etc. but in general I’m literally so proud," Demi wrote alongside the snaps.

The influencer then went on to explain how she lost the weight with Slimming World, despite not following their ideals “strictly”. She also admitted that she had been “unhealthily” maintaining her weight before appearing on Love Island by going “to the gym every day” which she soon realised was unsustainable.

Demi Jones’ thyroid cancer scare

Demi broke down in tears in an emotional Instagram post in April 2021 as she revealed she found a lump that doctors think could be cancerous. She told fans she was “shocked” as she left her hospital appointment after being told she could have thyroid cancer.

Demi said, “I went to go get the results today for my lump and they think it could be cancerous. I've got to go have it operated and removed. I'm worried, but I'm sure it will be fine. It's just a shock because you just don't think. I was sat there in the waiting room and it was full of old people and I was the only young one there.

“I know loads of women go through this so I'll be fine. It might not even be cancerous. They've got to cut it out to be sure. I'm just a bit shocked at the moment. I'll be ok, I'll get it removed and I should be fine."

Demi Jones thyroid cancer lump removed

Demi updated her fans a few weeks later after having surgery to get the lump removed.

She told her followers that she was "very sleepy and painful" but said the surgery "went really well. "The lump on my thyroid was as big as a golf ball," she wrote on Instagram.

“The NHS staff at QA Portsmouth have been unbelievable! ❤️ and thank you for all your messages they have made me tearful.”

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Is Demi Jones launching a collection with Missguided?

Demi launched a curated collection with Missguided called The Golden Hour Edit on Tuesday 11 May, just in time for summer, and it’s got everything you could possibly need for the ultimate 21 June party outfit.

Find out Demi's fave pieces and shop the collection here.

Does Demi Jones have TikTok?

Demi’s username on TikTok is at @demijones. She regularly shares videos of trends and challenges like the Buss It Challenge to her 510.3k followers and has racked up over 4.8MILLION likes. Wowzers.

Is Demi Jones on Twitter?

Yep, Demi is on Twitter at @Demi_Jones 1.

Is Demi Jones on Instagram?

Of course she does. Demi’s Instagram username is @demijones1.

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