I tried out 13 of the best affordable shampoos and these are the – actually – good ones

Glossy locks for less ✨

best affordable shampoos

by Phoebe Denman |
Updated on

Hair type, benefits, formula, ingredients and of course, price, are all worth considering when looking for the best affordable shampoo. As we know, shampoo is essential to cleanse and care for your hair and scalp. And, to find the best shampoo and conditioner for your hair, you need to start at the root.

When it comes to beauty products, the truth is that quality and price don’t necessarily have to go hand in hand. The beauty aisles are full to the brim with some of the best cheap shampoos and conditioners for every hair type.

There are shampoos for fine hair, curly hair, dry hair, you name it – all of which won’t break the bank. To keep things simple, I’ve put the best cheap shampoos for your hair to the test to see whether they really live up to their shine-enhancing, thickening, hydration-boosting claims.

Heat’s best affordable shampoos at a glance:

Best affordable shampoo overall: L’Oreal Paris Elvive Glycolic Gloss Sulphate Free Shampoo For Dull Hair, £6.49 on Boots

Best affordable shampoo for thinning hair: John Frieda Volume Profiller+ Thickening Shampoo, £6 on Amazon

Best shine-enhancing affordable shampoo: Andrew Fitzsimons Prism Shine Glossy Shampoo with Hydrating Coconut Oil, £6.33 on Boots

So, if your wallet is screaming out for a good bargain buy, look no further. Whether you’re looking for the best solution for frizzy hair, a formula to strengthen bleached locks, or something to repair damaged strands, here are the best affordable shampoos as recommended by us.

SHOP: 13 best affordable shampoos 2024, tried and tested

Best affordable shampoo overall

L'Oreal Paris Elvive Glycolic Gloss ShampooL'oreal
Price: £6.49 (was £12.99)

www.boots.com

This shampoo is formulated with the brand’s glycolic gloss complex to boost shine and visibly restore dull hair types. I loved how refreshing it felt, and I noticed an increase in overall glossiness immediately after the first wash. Both the shampoo and conditioner have a rich, creamy consistency that’s easy to work into the hair, leaving a completely clean feeling. It’s also one of the best sulphate-free shampoos I’ve tried.

Pros

  • Offers boosted shine with a fresh scent
  • Tangibly made my hair much smoother
  • Leads to much stronger, visibly healthy hair

Cons

  • May leave build-up if you use too much product

Best affordable shampoo for thinning hair

John Frieda Volume Profiller+ Thickening ShampooSuperdrug
Price: £8.50 (was £8.99)

John Frieda really does nail it on the affordable, no-frills shampoo front. This thickening wash is great for fine hair in need of a plumping boost. Although I have a lot of hair, it’s a lot finer than it looks. And for me, this definitely lives up to its claim of leaving roots looking much thicker. Its star ingredient is biotin, which helps to improve scalp circulation and increase hair density, making it one of the best shampoos for hair loss.

Pros

  • Tangibly thickens hair as you're shampooing
  • Helps plump hair and gives it body when used consistently over time
  • Richly lathers

Cons

  • A little goes a long way, so only use a small amount

Best shine enhancing affordable shampoo

Andrew Fitzsimons Prism Shine Glossy ShampooAndrew Fitzsimons
Price: £6.33 (was £9.50)

www.boots.com

This gloss-boosting buy is formulated with hydrating ingredients (hyaluronic acid and coconut oil) to lock in moisture and nourish dull hair types. I found that my hair was shinier and less dry-feeling during the period I spent testing this, and it felt smoother and silkier with less static. Both the shampoo and conditioner have a lightweight texture that’s simple to rinse out and doesn’t leave the hair or scalp feeling oily.

Pros

  • Impressive shine-boosting qualities for the price
  • Visibly smooths hair, leaving silky results
  • Vegan and hydrates hair

Cons

  • The scent was not to everyone's liking

Best affordable shampoo for damaged hair

Pantene Molecular Bond Repair ShampooPantene

If you’re on the hunt for a shampoo that has hair-nourishing ingredients for overall healthier lengths, you’ll want to try the bond repair collection from Pantene. Biotin and Pantene’s highest concentration of strand-loving Pro-V nutrients are both included in the formula for hair that’s stronger, thicker and healthier. I found the formula to be thick and incredibly hydrating – an essential for those with a fair bit of damage from styling, bleaching or colouring.

Pros

  • Leaves hair looking much healthier
  • Formulated with biotin to improve scalp circulation and increase hair density
  • Protects hair bonds to repair damage

Cons

  • Somewhat thick consistency that may not work as well for super-fine hair

Best affordable shampoo for hair growth

Viviscal Thickening ShampooViviscal

This thickening shampoo is a true game-changer that made a difference in my hair after just one use. Not only did my entire head of hair feel much healthier, but the ends of my hair felt longer and more dense. To put it simply, it’s my fave formulation to reach for whenever I want my hair to really speed up in terms of growth. I rave about this shampoo to anyone who’ll listen, it’s a must-have!

Pros

  • Improves hair health
  • Fresh, salon-esque scent
  • Great for a variety of hair concerns, including thin and damage-prone hair

Cons

  • Needs to be used with the coordinating conditioner to fully see results

Best affordable shampoo for dry hair

Hair Proud Super Hydrating ShampooHair Proud

My hair just loves this hydrating formula. It makes my strands extra smooth, shiny and frizz-free. On days when I know I’m going to use heat and hairspray on my hair which can cause a lot of dryness, I consider shampooing with this as part of my prep.

Pros

  • Hydrates and cleanses simultaneously
  • Contains a blend of hydrating oils to keep hair shiny
  • Incredible scent and thickness level

Cons

  • Shape of the bottle makes it quite difficult to squeeze out the last remaining drops of product

Best affordable shampoo for smoothing

Herbal Essences Argan Oil ShampooSuperdrug
Price: £3 (was £6)

www.boots.com

Argan oil is the star of this cleansing, reparative shampoo. The cruelty-free formula did an amazing job of deeply nourishing my fine hair without weighing it down. An added blend of plant-based nutrients nurtures fragile locks from root to tip so you can experience a smoother, shinier appearance.

Pros

  • Contains argan oil to nurture fragile hair
  • Leaves the hair satiny but not over-washed
  • Mood-boosting scent

Cons

  • Some users say it doesn't lather as well as other Herbal Essences formulas

Best affordable shampoo for dull hair

Tresemme Lamellar Shine ShampooTresemme

Tresemme’s Lamellar Technology envelopes each hair fibre to correct, smooth and align hair for an ultra-glossy glow. The formula is designed to leave your hair feeling not just strong - but effortlessly manageable. For best results, combine with Tresemme Lamellar Shine Conditioner for added salon-like shine.

Pros

  • Supersize 680ml bottle for only £7
  • Comes with additional hair products for purchase, if desired
  • Immediate noticeable difference

Cons

  • Needs co-ordinating conditioner for full results

Best affordable shampoo for scalp health

UKLash Hair ShampooUKLash

If you use heat on your hair regularly and tend to use styling products for added hold, this clinically-proven hair wash nourishes your strands without weighing them down. It will strengthen and nourish damaged hair leaving it feeling and looking healthier. It contains vitamin B5 to repair strands, and hydrolyzed wheat protein and pineapple extract to hydrate and cleanse the scalp.

Pros

  • Contains vitamin B5 to repair strands
  • Ideal for those suffering from dandruff
  • Encourages hair growth

Cons

  • 250ml doesn't last long

Best affordable shampoo for strengthening

Charles Worthington Grow Strong ShampooCharles Worthington
Price: £6.66 (was £9.99)

www.boots.com

Charles Worthington is one of my favourite hair-care brands, and this shampoo was a contender for best overall. Ingredients like root-activating pea sprout extract and protective nourishing proteins are included to strengthen strands from root to tip – and stimulate growth. With a pleasant, uplifting scent, this shampoo gets a huge thumbs-up from me.

Pros

  • Perfect for hair growth
  • A little goes a long way
  • Helps strengthen strands

Cons

  • The scent doesn't last long in hair

Best deep cleansing affordable shampoo

Arkive All Day Everyday ShampooMarks & Spencer
Price: £9.60 (was £12)

www.boots.com

I’ve been using this cleansing shampoo in my routine for about 2 weeks now, and my dry hair has responded well. Not only does my hair feel much more hydrated, but it’s left looking super shiny. I also like the fact that the shampoo is sulphate-free and has intensive moisturising ingredients – fab for fine hair, which usually needs to be washed regularly to keep oil at bay, but it is also more prone to breakage.

Pros

  • Aids with hydration
  • Deep cleansing properties
  • Luxe-feeling at a cheaper price tag

Cons

  • Pricier than other options on this list

Best hydrating affordable shampoo

Umberto Giannini Coco Beach WavesUmberto Giannini

This shine-boosting shampoo contains the same hyaluronic acid that hydrates and plumps the skin. It also has organic coconut oil, cocoa seed, mango, fig and papaya – all-natural fruit extracts which protect and strengthen hair. For the price point, it’s hard to beat. Plus, as well as hydrating locks, the shampoo works to revive hair damaged by the sun, so it’s the perfect travel companion.

Pros

  • Reviewers with curly hair reported that this did an excellent job at bringing out their natural waves
  • Suitable for all hair types
  • Deeply hydrating on the hair

Cons

  • Only comes in one bottle size

Best cheap shampoo for dandruff

The Body Shop Ginger Anti-Dandruff ShampooThe Body Shop

If you suffer from dandruff, try this shampoo from The Body Shop. The flake-fighting, vegan formula is a godsend for dry scalps in need of a moisture boost. Key ingredients like ginger root and bark extracts promote a soothed, cleansed scalp that lasts (and doesn’t get oily fast).

Pros

  • Enriched with ginger root density complex to improve scalp circulation
  • Anti-dandruff formula
  • Lathers nicely

Cons

  • Contains sulphates

Heat's verdict: What is the best affordable shampoo?

After putting it to the test, we've come to the conclusion that the L'Oreal Paris Elvive Glycolic Gloss Shampoo, £6.49 is the best affordable shampoo. I loved how refreshed my hair felt after washing it, and also noticed an immediate glossy appearance after use.

How did we test the best affordable shampoo?

I tested the shampoo over time, rating the effects it had on my hair which is of the finer hair type. I was particularly looking for shampoos with nourishing properties that made my dry hair feel hydrated without weighing it down, all at a budget price point.

Phoebe Denman is a Style Writer for heat and Closer where she covers fashion and beauty content. She writes broadly across both for print and online, covering everything from trend reports and shopping pages, to product reviews and chatting to celebs about their style faves.

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